Sports Marketing Agency in Latin America
Samba Digital is an International Sports Marketing Agency with a presence in Mexico, Brazil, Colombia, Argentina and all countries from Latin America since 2011.
Our agency has many years of experience in the LATAM Market. We work with top international sports and entertainment brands to increase their awareness and visibility in Latin America through our network of media and journalists, as well as local influencers and publishers. From Mexico to Argentina, our team of specialists will help you to reach your objectives in Latin America.
Our clients
Testimonials
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F1 worked with Samba Digital and their Sports Translate platform to help improve accessibility with multi-lingual subtitling on our most popular video content for fans all over the world. Pushed with aggressive service targets, and the intrinsically technical set of vocabulary that the sport carries – the team at Samba excelled. Communication, commitment to delivery and final output has been exceptional from start to finish.
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I strongly recommend Samba Digital. Their work in the internationalization of the brand has been incredibly successful both at Paris Saint-Germain (my previous role) and AS Monaco (my current role). They are reliable, thoughtful and easy to work with. In addition they keep on adding new services to their offer (media manamagement, influence strategy) which makes us stay at the top.
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With a global audience and riders from 13 different countries, connecting with our fans using multi-language content is key to our digital strategy. Samba Digital’s Sports Translate service has helped us reach new fans and allows our riders to express themselves in their native language, with our digital team confident the platform will provide accurate, multi-lingual translations in a number of formats, which are delivered to meet demanding deadlines associated with elite cycling
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Samba has helped us build an engaged audience through digital content in international markets, specifically South America, and will continue to act as an extension of the Magic to help us with our commercial efforts to drive revenue through global digital content. We have been very happy with the relationship we’ve had with Samba, and the opportunity to work together in the future is very exciting for our team.
Trophée des Académies – LFP
The European Saga: A Vintage Game-Inspired Journey with Bologna FC
Blending cultures, building identity – Olympique de Marseille x Samba Digital
Samba digital powers historic NFL Flag Football expansion in Brazil
Samba Digital helps Kansas City Chiefs bring Chiefs Kingdom to life in Mexico City
Samba Digital drives streaming success for Ligue 1+ launch in UK & Ireland
6.6 Million New Fans: Explosive Global Growth
Samba Digital Powers ATP Media Through a Landmark Tennis Season
Orlando Magic x Samba Digital: 400K New LATAM Fans and Record Growth on Instagram
Chelsea FC Expands APAC Presence: Connecting with Fans in South Korea & Japan
Samba Digital Drives Worldwide Social Coverage for DAZN’s FIFA Club World Cup
Bayer Leverkusen in Rio: A sky-to-sand strategy to win brazilian hearts
Bringing Rugby Closer to Spanish-Speaking Fans: World Rugby’s Digital Growth in LATAM & Spain
Tottenham Hotspur Expands Latin American Presence with Targeted Spanish and Portuguese Strategy
Leeds United : Growing Spanish-Speaking Audiences in Latin America
Live. Engage. Dominate: The Betclic ÉLITE Social Media Success Story
LBA 2024-2025: Elevating Italian Basketball Storytelling with Samba Digital
West Ham United & Intuit QuickBooks : New York Partnership Activation
TikTok x Roland-Garros 2025: A Record-Breaking Edition with 770M Views
Paul Pogba at AS Monaco: A Powerful Driver of Engagement and Brand Value
RB Leipzig in Brazil: a brand activation by Samba Digital for PUMA
PSG continues to shine on social media with Samba Digital
Roland Garros Junior Series by Renault
LNH Trophées 2025: A Visual Universe Worthy of Champions
LFP and TikTok: A Digital Success Story Powered by Samba Digital
A digital powerhouse on display for PSG during the 2025 Champions League Final
TIKTOK: A NEW PLAYING FIELD FOR TEAM COFIDIS
United Against Racism: Samba Digital at the Heart of Ligue 1 and Ligue 2’s Mobilization
Ligue 1 : Carnaval in Rio 2025
Stade Français: Matchday Posters
Leaders Cup
Spurs : NBA Paris Week
FFF: The Olympic Games concept
LOSC : Social Media Rebranding
Manchester City: 4-in-a-row Trophy Tour – PR Services
Miami Dolphins’ First Watch Party in Mexico
Betano Brazil’s Influencer Marketing Campaign
Viva Chiefs Kingdom: How the Kansas City Chiefs Documentary Strengthened Fan Connections in Mexico
2,5B views : Samba Digital’s success on TikTok France – season 2023/2024
Ligue 1’s Strategic Campaign During the African Cup of Nations
PR Operations on Roland-Garros Junior Series by Renault 2024
Kansas City Chiefs Triple Watch Party in Mexico
Haier x Rolex Paris Masters
¡Vamos A Las Trajineras! How we helped the Kansas City Chiefs kick off the NFL season in Mexico City!
Bayern World Squad 2023
Inter Miami CF and Cafe Bustelo
Samba Digital in France: 2 billion views on TikTok
¡Si, Muchachos! Welcoming Messi to Miami
Bringing Chelsea to Latin America
Napoli win a historic Serie A Title!
Oppo and Roland-Garros
Tottenham Hotspur in Portuguese
Socios.com and PSG
ROLAND-GARROS JUNIOR SERIES
Ligue 1 Goes To Carnaval
SUPER BOWL WATCH PARTY IN MEXICO
ORLANDO MAGIC: BRAZIL NIGHT
A SONG FOR ENZO
KANSAS CITY CHIEFS IN MEXICO
French Team on TikTok
LIGUE 1 ON DISPLAY IN BUENOS AIRES
Orlando Magic in Brazil
US OPEN in Brazil and Mexico
VITALITY IN RIO
ROLAND-GARROS
LEAGUES CUP
RUGBY WORLD CUP IN LATIN AMERICA
RONALDINHO APP
A EUROPEAN NIGHT’S DREAM FOR EINTRACHT FRANKFURT IN SEVILLE
THE NIGHT THAT EINTRACHT FRANKFURT CONQUERED BARCELONA AND THE WORLD
OM AFRICA
LIGUE 1 UBER EATS IN IVORY COAST
INFLUENCER CAMPAIGN FOR PLAYBETR
LIGUE 1 ALL STAR
YOU ARE THE BUNDESLIGA
IT’S ALL ABOUT DER KLASSIKER
MOMO’S VISIT TO AS MONACO
LEEDS UNITED CELEBRATES DIA DE MUERTOS
GOAT GRAPHIC FOR ANNOUNCING MESSI IN LIGUE 1
LFC X ROBERTO FIRMINO LAUNCH
HOW TIKTOK EQUIPE DE FRANCE GAINS 3 MILLION FANS IN JUST 6 MONTHS
GOAT meets GOAT
EVERTON WATCH ALONG
CARNAVAL PSG
BUNDESLIGA VIDEO
FORMULA ONE EVENT
NAPOLI-BARÇA
ESPORT CHALLENGE
DIGITAL PARTNERSHIP
BLEACHER REPORT-ASSE
TIKTOK
ROLAND-GARROS AMATEUR SERIES
We have been working with sports organisations including Paris Saint-Germain, Tottenham, Manchester City, the Bundesliga, Roland-Garros, Juventus and Napoli for several years. And also collaborate with betting companies to grow their audience in South and Latin America.
Samba was the first marketing agency to propose the concept of a digital partnership between clubs. We built and organised a digital partnership between Napoli and Atlético Nacional to increase the awareness of the Italian club in Colombia. Two years before, we did the same with AS Monaco and Estudiantes La Plata from Argentina and between VfL Wolfsburg and Lobos BUAP in Mexico.
During 2019 and 2020 we have been able to cover events, produce interviews and tell stories from Argentina and Colombia for clients such as Tottenham Hotspur, Roland-Garros, Everton and Girondins Bordeaux.
We have been in charge of the production, filming, editing and publishing of the content for Roland-Garros Juniors and Amateur Series in Mexico during the first half of 2020.
Also we have Social Media specialists based in Europe that have been covering in-site several competitions with content locally for key events like the UEFA Champions League including finals in Madrid 2019 and Lisbon 2020, Premier League, Ligue 1, FA Cup, French Cup and the UEFA Europa League.