Our relationship with Samba really kicked off in the days leading up to the signing of James Rodriguez. With the announcement impending and very little time to prepare, Tom and the team really came into their own and were an invaluable partner in our efforts to amplify this huge opportunity on a global stage. The scale, volume and quality of work completed between both parties in a number of days was genuinely astounding, and Samba have continued this great start months on as we continue to build our profile and engage with communities across the LATAM market. An insightful team of passionate people who seem to have whole-heartedly embraced our Club and mission as their own.