Missions
- Social Media Strategy
- Community Management
- Content production
- Website management
- Geofencing
- Audit & consulting
Our expertise
Sport is more than a game.
It is a passion, a culture, a community.
Our mission is to bring fans closer to what they love, foster authentic interactions, and energize sports communities on social media—every single day.
We don’t just publish content.
We build living, engaged fan communities, where every interaction strengthens the bond between a brand and its supporters. We spark real-time conversations, amplify emotions as matches unfold, and encourage authentic interactions that give fans a true voice. Every piece of content is designed, adapted, and optimized for each platform to maximize engagement and deliver a unique social experience.
Every message is crafted to speak directly to fans—in their language and through their cultural codes. Whether it’s victories, defining moments, or challenges, we tell sport the way fans actually experience it.
Our community managers are multilingual and deeply familiar with local fan cultures across Europe, the Americas, Asia, and beyond. This allows us to deliver sharper, more relevant messaging tailored to each audience. Conversations become more natural, more authentic, and more engaging—building long-term, meaningful relationships between brands and their communities.
We transform social media into dynamic, interactive spaces where every fan is heard and valued.
We create content that sparks emotion, fuels conversation, and strengthens the sense of belonging within a community.
We support sports organizations across their entire social media presence:
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Daily account management and community animation
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Activation of key moments (matchdays, competitions, announcements)
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Creation of recurring editorial series
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Performance analysis and continuous optimization
Our goal: turn every sporting moment into an opportunity for visibility and engagement.
TikTok Pioneers
Since 2019, we have been supporting sports organizations in succeeding on TikTok—the platform where trends emerge, emotions are amplified, and the next generation of fans is built.
Clubs, leagues, federations, and sporting events all face the same challenge: capturing attention, sustaining engagement, and staying culturally relevant. That’s exactly where we come in.
TikTok is not just another social network.
It is a cultural territory, with its own codes, formats, rhythm, and communities.
Our expertise is built on:
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A deep understanding of TikTok culture and mechanics
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Mastery of native, creative formats
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In-depth knowledge of sports fans and their behaviors
We create content that blends seamlessly into users’ feeds while highlighting the identity, emotion, and defining moments of sport.
We design tailor-made TikTok strategies focused on creativity, engagement, and performance:
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Social-first, mobile-native content
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Short, impactful, emotion-driven storytelling
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Behind-the-scenes access, player-focused narratives, and key moments
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Activation of trends and community mechanics
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Formats designed to maximize organic reach
Every video is built to provoke reactions, encourage sharing, and spark conversation.
Today, TikTok is a key lever for reaching younger audiences and redefining the fan relationship. We help sports organizations speak their language—without compromising their identity—to build active, engaged, and loyal communities.
Our work
CBF x Samba: Taking the Seleção Global at the World Cup
Roland-Garros: Leading TikTok’s No. 1 Grand Slam
San Antonio Spurs x Samba: Building the Spurs’ Home in France
Tracking Bayern Munich’s Global Voice
Giro d’Italia 2026 x Samba: 30 Days on the Road
Arkema Première Ligue : Growing Women’s Football in France
Bringing the Bundesliga Closer to African Fans
RB Leipzig : geofencing in Brasil
Juventus on Tiktok: season 2025-26
Ligue 1 on tiktok: Season 2025-26
Houston Texans in Mexico
Roland Garros Junior Series – Brasil 2026
2026 Winter Paralympics x Samba
Where City Meets Club: Crafting CF Montréal’s Identity
Ligue 1 + 2025 Africa Cup of Nations
AFC Bournemouth Expands Its Fanbase in Brazil
ATP x Samba — Spanish TikTok Geo-Fencing Strategy Mission
HOW A LOCAL-FIRST STRATEGY TURNED THE SPURS INTO AN NBA FORCE IN FRANCE
From 0 to 15 million followers on Tiktok
Chelsea USA Geo-fencing
Rolex Paris Masters Tournament
Team Cofidis
Roland Garros Junior Series Japan
Trophée des Académies – LFP
6.6 Million New Fans: Explosive Global Growth
Orlando Magic x Samba Digital: 400K New LATAM Fans and Record Growth on Instagram
Chelsea FC Expands APAC Presence: Connecting with Fans in South Korea & Japan
Samba Digital Drives Worldwide Social Coverage for DAZN’s FIFA Club World Cup
Bayer Leverkusen in Rio: A sky-to-sand strategy to win brazilian hearts
Bringing Rugby Closer to Spanish-Speaking Fans: World Rugby’s Digital Growth in LATAM & Spain
Live. Engage. Dominate: The Betclic ÉLITE Social Media Success Story
Paul Pogba at AS Monaco: A Powerful Driver of Engagement and Brand Value
PSG continues to shine on social media with Samba Digital
LFP and TikTok: A Digital Success Story Powered by Samba Digital
A digital powerhouse on display for PSG during the 2025 Champions League Final
TIKTOK: A NEW PLAYING FIELD FOR TEAM COFIDIS
Spurs : NBA Paris Week
2,5B views : Samba Digital’s success on TikTok France – season 2023/2024
Tottenham Hotspur Expands Latin American Presence with Targeted Spanish and Portuguese Strategy
PR Operations on Roland-Garros Junior Series by Renault 2024
¡Vamos A Las Trajineras! How we helped the Kansas City Chiefs kick off the NFL season in Mexico City!
Samba Digital in France: 2 billion views on TikTok
¡Si, Muchachos! Welcoming Messi to Miami
Napoli win a historic Serie A Title!
Tottenham Hotspur in Portuguese
ROLAND-GARROS JUNIOR SERIES
SUPER BOWL WATCH PARTY IN MEXICO
A SONG FOR ENZO
KANSAS CITY CHIEFS IN MEXICO
LIGUE 1 ON DISPLAY IN BUENOS AIRES
Orlando Magic in Brazil
US OPEN in Brazil and Mexico
ROLAND-GARROS
LEAGUES CUP
RUGBY WORLD CUP IN LATIN AMERICA
A EUROPEAN NIGHT’S DREAM FOR EINTRACHT FRANKFURT IN SEVILLE
THE NIGHT THAT EINTRACHT FRANKFURT CONQUERED BARCELONA AND THE WORLD
NAPOLI-BARÇA
Let’s work together
Whatever your needs, objectives, your budget, we have a sports marketing solution for you !
The activities of community management concern the management of social networks. However, the job of community manager (CM) is broader, encompassing marketing and communication functions at the same time. Indeed, his mission is to animate communities on the Web (for example on Facebook) and to federate them to promote the company in the context of virtual communication.
Thus, the CM sets up actions to increase the visibility of a product or service via social networks. It is in charge of creating publications that relate to the company’s editorial line. KPIs tools are then used to analyse the work.
Community management has a number of objectives:
– Identifying the target audience on social networks;
– Define the social networks where presence is indispensable;
– Monitoring the theme;
– To animate the community and exchange posts, comments and dialogues;
– Disseminate information;
– Create social engagements.
As such, community management goes far beyond the management of forums and mediation activities. It helps to maintain the brand image and e-reputation of the company.
