“Tanos”, a Bond Between Naples and Buenos Aires

Mission

SSC Napoli wanted to tell a story bigger than football: the deep connection between the club, Buenos Aires and Argentina, built on shared heritage, passion and the enduring legacy of Diego Armando Maradona. Samba Digital was trusted to bring “Tanos” to life, owning the creative process from the first idea to the final cut.

Approach

Samba Digital supported the club across every stage of production:

Original Concept
Rooted in the name itself, “Tanos”, the nickname Argentinians give to Italians, the documentary was built around one idea: Napoli’s identity does not stop at the borders of Naples. It lives on wherever its supporters carry the Azzurri in their hearts.
Casting
Samba identified the voices who could embody this bond authentically, bringing together generations of supporters who share the same passion for the club across borders.
Filming & Production
Our team led the shoot and the full production workflow, capturing the emotion, the places and the people that connect Napoli to Argentina.
Editing & Final Cut
Samba crafted the narrative in post-production, delivering a final cut designed to resonate with the club’s global fanbase and perform natively on social platforms.

Results

1.4M views on Instagram
75K likes on Instagram

More than a piece of content, “Tanos” gave Napoli a powerful storytelling asset that reinforces the unbreakable bond between the club and Argentina, proving that cultural heritage, told with authenticity, is one of the strongest drivers of international fan engagement.