Bologna FC: 38 Matchdays, 38 Stories

Mission

For the 2026/2027 Serie A season, Bologna FC wanted every matchday to have its own visual moment. Samba Digital was tasked with creating a dedicated poster for each of the club’s 38 league fixtures, a full-season series that would give fans something new to look forward to every week while staying true to the club’s new seasonal identity.

Approach

Samba Digital built the series around four creative principles:

One Hero, 38 Duels
Every poster is anchored by Neptune, Bologna FC’s iconic character. Week after week, he faces off against, battles or interacts with a character representing the opposing team, turning each fixture into a head-to-head story.
Two Cities in Every Frame
No poster is generic. Each one blends iconic elements of Bologna with those of its opponent, so that every match gets a unique visual narrative, including distinct stories for the home and away fixtures against the same club.
A Disciplined Visual Language
The series uses line-art illustration built on a tight three-colour palette of red, blue and white. Accent colours are introduced only to identify the opposing team, keeping the collection instantly recognisable as a whole.
The Soul of a Printed Poster
Each graphic was designed with the look and feel of a printed poster, in line with the Bologna Bold seasonal identity, giving matchday communication a crafted, collectible quality.

Results

38 bespoke posters, one for every Serie A matchday
19 opponents reimagined through Bologna’s own storytelling
1 consistent visual system across the entire season

More than a set of matchday graphics, Samba Digital delivered a season-long illustrated saga that gives Bologna FC a distinctive voice every week, and turns each fixture into a story worth following.