Stade Français: Matchday Posters

Assignment

As part of the 2025/2026 season, Samba Digital has signed an annual contract with Stade Français, as well as the creation of specific event visuals.

Approach

We developed a structured artistic direction tailored to different types of matches, ensuring visual consistency, strong impact, and creative renewal throughout the season (references on the next page).

Home Matches
Creation of illustrated posters highlighting both the players and iconic elements of Paris’ cultural and architectural heritage, reinforcing the club’s local identity.
Away Matches
Development of immersive visual compositions, combining creative manipulations and impactful staging centered around key players.
Event Visuals
A more flexible and creative approach, allowing for the development of bold, tailor-made concepts for key moments throughout the season.

This structure guarantees a strong, recognizable visual identity while bringing variety and energy across all touchpoints during the season.