Missions
- Brand activation concept
- Influencer strategy
- Event and ambassador campaigns
- Content production
- OOH and DOOH activations
- Impact analysis and ROI
Our expertise
At Samba, we support brands, rights holders, clubs and sports events in strategically enhancing their partnerships through creative, measurable and high-impact activation campaigns.
In an increasingly competitive sports ecosystem, visibility alone is no longer enough.
We design engaging experiences that build brand affinity, create lasting connections with fans and deliver tangible results.
We imagine and deploy end-to-end activation programs, tailored to your objectives and audiences, across all touchpoints — physical, digital and hybrid.
We develop bespoke activations that resonate with your target audiences, whether on-site at events, across digital platforms or through hybrid experiences.
Each concept is designed to amplify your brand presence in a meaningful and memorable way.
We create creative campaigns around major sporting events and ambassador partnerships, turning key moments into opportunities for long-term engagement and commercial performance.
Our teams produce powerful content that brings activations to life — social formats, video series, narrative-driven concepts and immersive experiences — designed to extend reach and deepen fan interaction.
From presence to impact
We work with all stakeholders across the sports ecosystem:
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Brands & advertisers looking to activate partnerships and build deeper fan connections
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Clubs, leagues and federations seeking to create more value for their partners
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Rights holders aiming to elevate activations and commercial performance
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Event organizers looking for creative ways to integrate sponsors into the fan journey
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Marketing and communication teams in need of strategic and executional expertise
Every project is built on the combination of strategy, creativity and measurable performance, turning sponsorship investment into real business impact.
In a landscape where sponsorship is no longer just about visibility, activation becomes the essential bridge between being present and being felt.
Through innovative activations, we help brands forge strong emotional connections, enhance fan experiences and deliver measurable results — from brand equity to commercial performance.
We go beyond creativity with a rigorous performance measurement approach.
Engagement, impact and return on investment are systematically tracked to ensure data-driven, results-oriented activation strategies.
Our work
Roland Garros Junior Series Japan
Trophée des Académies – LFP
Samba digital powers historic NFL Flag Football expansion in Brazil
Samba Digital helps Kansas City Chiefs bring Chiefs Kingdom to life in Mexico City
Samba Digital drives streaming success for Ligue 1+ launch in UK & Ireland
Bayer Leverkusen in Rio: A sky-to-sand strategy to win brazilian hearts
West Ham United & Intuit QuickBooks : New York Partnership Activation
RB Leipzig in Brazil: a brand activation by Samba Digital for PUMA
Roland Garros Junior Series by Renault
United Against Racism: Samba Digital at the Heart of Ligue 1 and Ligue 2’s Mobilization
Ligue 1 : Carnaval in Rio 2025
Manchester City: 4-in-a-row Trophy Tour – PR Services
Miami Dolphins’ First Watch Party in Mexico
Betano Brazil’s Influencer Marketing Campaign
Viva Chiefs Kingdom: How the Kansas City Chiefs Documentary Strengthened Fan Connections in Mexico
Ligue 1’s Strategic Campaign During the African Cup of Nations
PR Operations on Roland-Garros Junior Series by Renault 2024
Kansas City Chiefs Triple Watch Party in Mexico
Haier x Rolex Paris Masters
Bayern World Squad 2023
Inter Miami CF and Cafe Bustelo
Bringing Chelsea to Latin America
Oppo and Roland-Garros
Socios.com and PSG
Ligue 1 Goes To Carnaval
ORLANDO MAGIC: BRAZIL NIGHT
A SONG FOR ENZO
French Team on TikTok
LIGUE 1 ON DISPLAY IN BUENOS AIRES
Orlando Magic in Brazil
VITALITY IN RIO
ROLAND-GARROS
LEAGUES CUP
RUGBY WORLD CUP IN LATIN AMERICA
OM AFRICA
LIGUE 1 UBER EATS IN IVORY COAST
INFLUENCER CAMPAIGN FOR PLAYBETR
YOU ARE THE BUNDESLIGA
IT’S ALL ABOUT DER KLASSIKER
CARNAVAL PSG
Let’s work together
Whatever your needs, objectives, your budget, we have a sports marketing solution for you !
