Flamengo’s winning streak in the LATAM standings continues into the new year, despite a drop in total interactions

Posted by

Since last year, Samba Digital has been paying close attention to what LATAM football clubs are doing to stay in touch with their fans, supporters, and clients. One of the most enjoyable aspects of checking these numbers has been discovering traces of each country’s culture in the content uploaded.

Another key piece of information that this article will provide is where the local user is being influenced by this content. Is Mexico similar to Chile? Are Argentinians, who make up one-quarter of Mexico’s population, more devoted to football topics? Continue reading to discover our comments on what happened in LATAM in January.

Flamengo, always Flamengo

The Brazilian Championship, which was still being played in the traditional month of vacation and the start of the season in January 2021, caught fire in its final third, with Flamengo fighting for the national title, which it would win. That month, the Rio de Janeiro club received 29 million interactions. This is not surprising given that there was a dizzying increase throughout the year, reaching 48 million total interactions.

The video of Michael’s goodbye showed a ceremony among the squad to award the title of “ugliest player” to right-back Rodinei, which really broke out with Flamengo’s fans.

With 2.5 million views, the stunt is the highlight of the month:

View this post on Instagram

A post shared by Flamengo (@flamengo)

Despite Flamengo and Instagram…

When compared to January of last year, the number of interactions in Brazil has decreased. While Instagram increased from 125 to 141 million users, Facebook decreased by more than half: from 30 to 14.1 million users, and it continues to lose continental reputation.

Twitter, on the other hand, showed a total increase of 10% over the previous year and reached 32.5 million interactions, with Brazil boosting Twitter’s performance.

A Good duel: Corinthians vs River Plate

The two clubs have already battled in the Copa Libertadores da América a few times, but this time the battle has been fought digitally, mainly on Instagram.

The two clubs have been increasingly close in terms of interactions over the last four months, and they have even switched positions. Regardless of this duel, the truth is that, over the last four months, Corinthians and River Plate have always come after Flamengo.

The Mexican consumption pattern

Mexico demonstrated a technical tie between Facebook and Instagram interactions in January 2021. There were 14.9 million interactions on Facebook and 15.1 on Instagram out of the 30 million total.

However, like in other countries, Facebook’s performance fell, and in January 2022, while Instagram maintained 15.1 million interactions, Facebook fell to 10.7 million. This research reveals a consistent shift in how Mexicans consume content from their football clubs. When it comes to Facebook interactions, Mexico comes out on top in terms of proportion.

Click here to learn more about Samba’s LATAM rankings, which include a remarkable total of 366 billion interactions in 2021.

And the result of the highest Mexican % in the division is…

(…) the presence of three Mexican clubs among the 10+ on Facebook. Cruz Azul, Club América, and Monterrey were among the 10+ clubs on the list in January. Cruz Azul came in second, with slightly over 2.4 million interactions, accounting for over 20% of all interactions on the social network in Mexico.

The usual intruder

As previously mentioned, Twitter maintains its performance as a result of the platform’s expanding relevance in Brazilian digital consumption. This is demonstrated by the fact that, of the 11 clubs with the highest number of interactions, ten are Brazilian, with River Plate, from Argentina, serving as the intruder.

The Argentine team almost jumped the line of the Copa Libertadores final on Twitter, since Flamengo and Palmeiras, the protagonists of the last decision, were the two clubs with the most interactions on the blue bird’s social network.

A record for a Chilean club

For the first time since the Monthly Ranking’s creation, a Chilean club is among the top ten. The feat was achieved with 5.94 million Colo-Colo interactions, thanks to the Copa Chile titles, against Everton, the Supercopa de Chile, over Universidad Católica, and the club’s appearance in the Summer Tournament, when the team competed against Universidad de Chile and Boca Juniors.

Total numbers

Despite some highs to kick off the new year, the number of interactions declined from 290 million in January 2021 to 289 million in January 2022. Unfortunately, the positives did not exceed the negatives this time, as the cause of the dip was that last year’s calendar saw fewer matches – primarily from the Brasileirão – due to the pandemic.

Top LATAM clubs total 3.66 billion interactions in 2021

Posted by

These figures take into account likes, reports, and comments on posts from clubs in six countries on the three major social networks.

There were 3.66 billion interactions in 862 thousand posts. This impressive figure represents the total number of interactions from first division clubs in Argentina, Brazil, Chile, Colombia, Mexico, and Uruguay on Facebook, Twitter, and Instagram, the three most popular social networks among supporters, throughout 2021.

Brazil, the most populous country among those studied – with 212.6 million residents – gained slightly over 2.3 billion and accounted for 62.8% of total interactions in the study. Along with Brazil, despite being more populated than Argentina, Mexico, with 129 million inhabitants, added up to 384.6 million interactions, trailing the 617 million interactions produced by Argentines, whose country has roughly 46 million individuals.

Flamengo’s success

Flamengo really stands out among the clubs. The Rio de Janeiro club led the three major social networks with 754.3 million interactions despite failing to win the Brazilian Championship, Copa Libertadores da América, and Copa do Brasil, the three major competitions on the Brazilian club calendar.

Credit: Alexandre Vidal / Flamengo Flickr

Of course, we couldn’t forget Bernardo Monteiro, Communications Director at Clube de Regatas Flamengo, who praised the big numbers and spoke a little about the association’s commitment to the digital universe:

“Since we took over the management of the networks, in January 2019, we were committed to consolidating Flamengo’s hegemony in social networks. We have the biggest fan base in the world, with more than 42 million fans and we believe that, by delivering better quality content, in multiple formats of consumption and with increasing coverage, fans not only get closer to the club but also to use Flamengo’s official channels as their main source of information and to be possible, the consistency of the work needs to be maintained”, stated Bernardo Monteiro.

Bernardo highlighted that consistency of material in many formats, such as journalistic content and entertainment content, as well as other genres, ensure growth and audience retention.

“The results shown in the metric rankings are true reveals of the stratospheric engagement of the Flamengo fans!”, he concluded.

River: the Argentinian highlight

River Plate of Argentina is another club that came out on top in 2021. When we consider that five out of every six persons are Brazilians and only one is argentine, the Argentine club has a strong engagement rate with 319 million interactions throughout the year.

In fact, River Plate, the second-most-interacted-with club on Twitter, is the only team to break through Brazil’s domination on the social network. Surprisingly, Boca Juniors is the next team on Twitter outside the Brazilians, at 12th place.

Learn more about River Plate’s rise in the LATAM standings by clicking here.

Mexico, with a population 2.6 times greater than Argentina, saw much higher numbers on Facebook, but not on Instagram, where it experienced 2.4 times lower numbers. Belonging to North America, unlike the other countries analyzed, Mexico experienced a change in behavior in interactions throughout 2021. In the first half of the year, Facebook typically had more interactions across the months than Instagram. However, the situation progressively shifted, and Instagram concluded 2021 with 194.3 million engagements, compared to Facebook’s 151.1 million.

Video Views

It is vital to note that when we talk about interactions, we only take into account likes, reposts, and comments on posts and videos. Interactions are not counted for video views.

Using Instagram and Facebook, the six countries total 4.43 billion views of slightly more than 115,000 videos posted in 2021. It is wrong to believe that the number of views is bigger since Instagram interactions are considerably more.

Facebook has a superior track record with 2.53 billion views than Instagram, which has 1.89 billion. Mexico is primarily responsible for this disparity, as Facebook had 1.14 billion views compared to only 104 million for Instagram. In addition to Mexico, Chile and Colombia were among the countries with the highest number of users on Facebook. Brazil, Argentina, and Uruguay already exhibit the opposite pattern when it comes to video consumption

River Plate climbs the LATAM standings, while Flamengo falls

Posted by

This month’s look at the performance of our LATAM club rankings on the key social media platforms: Facebook, Twitter, and Instagram revealed a few surprises. October brought fantastic news, as the Spooky month exceeded September by 13 million interactions. Surprisingly, Brazil, the nation with the most interactions among those studied, was the only one with a more pronounced reduction in comparison to the others. This country received slightly more than 5 million fewer Instagram interactions and nearly 1 million fewer Twitter interactions. While their Brazilian neighbours declined, the Argentines rose to second place, with 47.4 million interactions on Instagram Stories, and almost reached an impressive 49 million in May. 

To stay up to speed on our LATAM Rankings, read September’s LATAM Ranking leaderboard here.

Brazil

Flamengo has surpassed the 4 million daily engagement threshold on Instagram for the second time. It ensured the club’s 10th place in front of Club América on these two days, and its monthly Instagram performance. Interactions on the 13th were captured in a video recorded behind the goal during Andreas Pereira’s spectacular free-kick against Juevntude. The win over rival Atlético-MG, the Championship leader, the other day was a fantastic effort. Flamengo’s chances of becoming the tri champion were maintained thanks to this stunning victory.

Unfortunately for Brazil, there was a drop of little more than 5 million Instagram engagements compared to September’s total of 163 million. The losses of Flamengo (-9 million) and Corinthians (-12 million) underline this performance. In October, though, there were some bright spots. Atlético-MG and Santos both gained 4 million. Not only that, but among other cities, São Paulo gained 2 million, International got 1.4 million, and Fortaleza gained 1.3 million, helping to offset the loss.

Argentina

We returned to the stadium after 583 days away from the squad to watch a derby against their main rival, Boca Juniors, which they won 2-1. River Plate was the only team – aside from Flamengo! – to have more than 4 million interactions in a single day, which delighted the fans. In total, 4.05 million interactions were recorded, putting Corinthians (BRA) in second place by little more than 400 thousand interactions.

Another significant aspect was River Plate’s dominance on Facebook. They gained 3.3 million interactions compared to 3 million for Flamengo, the team that usually appears in first place. When we consider that Argentina had 5.88 million overall interactions on Facebook, with 3.3 million from River Plate and 656 thousand from Boca Juniors, the data reveals a concentration of concerning interactions and a need for other major football teams to increase content and engage with their audiences.

Learn more about Argentina’s most recent news, including their match against Italy as UEFA and Conmebol deepen their partnership.

Mexico

Previously Facebook and Instagram had the same number of interactions relating to Liga MX teams. But Instagram has begun to stand out, and by October, it had narrowed the gap to just over 8 million: (17.55 million x 9.66 million).

While the monthly record in Brazil and Argentina was over 4 million interactions, Mexico’s monthly peak on October 3rd was 789 thousand interactions. This monthly high was achieved thanks to Club America’s 2-0 Liga MX victory over Pumas in the 12th round.

Video consumption

Brazilian teams make the most use of videos on their Instagram pages. There were 2050 clubs, compared to 1241 Mexican clubs and over 1000 Argentine clubs. Brazilian clubs received approximately 100 million views, 96.4 million to be exact. One thing to remember is that interactions do not include views. In comparison, the 1000 Argentine videos earned 33.37 million views, while the 1241 Mexican videos received only 7.63 million. This impressive result accounted for 50% of Club America’s submissions, which totaled 87 videos.

Colombia

Colombian clubs were the only ones who did not rank among the top 20 on social media. With the exception of Atletico Nacional, which has won the 17th position on our rankings. The country has yet to regain its interaction rates prior to the devastating protests, and it is the sixth month in a row that the country has failed to surpass a million Twitter interactions.

Instagram experiments with Likes on Stories as a new way to engage users

Posted by

When you think you’ve seen it all from Instagram, they surprise you by releasing new features for testing. Instagram users can reply to a Story with emojis that are sent to the creator through DM. Creators can also be contacted by writing direct messages that are delivered to their inboxes. We can share and follow, but there’s more to these Stories. The like button is such a big part of Instagram and most other social media platforms, it was only a matter of time until it made its way onto Instagram Stories.

Currently, it looks that Instagram is quietly preparing to start live testing of likes on Stories. With this new feature, they plan to give an even easier and faster method to connect with a Story without needing to be a feature of a user’s inbox. Nothing has been verified since it is still under development. However, we could expect a like feature to emerge beside the message box at the bottom of the Stories display depending on the outcomes of these trials.

By clicking here, you can stay up to date on Instagram’s ongoing testing, including trials for Story links for all users.

This new element would imply that current story forwarding choices will be relocating to the function menu instead. With this newest announcement, it appears that Instagram has toned it back a touch. Instagram is simply letting the like button accessible in the current test, as opposed to all of the different Reactions options. This lack of reactions, however, might be in relation to how they will be in the Stories frame. Instagram also noted that creators would be able to see their like counts in the same location as Story viewers.

The history of likes

Although it may feel like a long time ago, given the number of updates since then but Instagram had eliminated public like counts on feed posts in 2019. This was before allowing users to select whether or not to display likes, rather than completely deleting the option. Instagram made this adjustment in order to minimize the pressure associated with public posting and competing for likes. This gives users the option to remove that aspect if they choose to. Theoretically, it assists to reduce peer comparison and prevent users from removing postings that don’t meet a specific like level.

Click here to learn more about Instagram’s latest and greatest improvements, including how to use Instagram Insights to make Reels more popular.

This new feature raises the possibility that a similar pressure will occur again. They do, however, serve a ranking function and are crucial for the users getting that involvement. But, of course, Instagram has considered this issue of displaying likes and has devised a solution. Counting likes on stories will not be public. It would be private information between the user and the creator.

This feature can help Instagram enhance its Stories ranking by prioritizing content from the creators that users enjoy the most, while also adding an extra interactive aspect.

Flamengo sets a new record as Facebook interactions decline

Posted by

Monthly, we rate clubs from Brazil, Mexico, Argentina, Uruguay, Chile, and Columbia in our LATAM club rankings. After the return of matches in Argentina in July after a temporary delay, a new high was reached since the rankings began. This is a tremendous feat for Flamengo, who has always been a strong club in our rankings. This new record has surely boosted Flamengo’s reputation, considering the squad did not even reach these figures when they were declared Brazilian champions at the end of February. Incredibly, this team racked over 69 million Instagram interactions, the new record in our leaderboard. As a result, Flamengo has maintained its great reputation by setting a new record for all Latin American teams. Flamengo had already won 63 million, a record for any team at that point in time.

To learn more about Samba’s Monthly LATAM Rankings, including Flamengo’s continued dominance as matches restart, click here.

Few clubs have been able to break this new record, with only São Paulo getting close in May, with 38 million on Instagram, demonstrating how significant this achievement is. Unfortunately, it is not all good news for all these teams this month; Colombia is the only country without a representative in the Top 20. Colombia came up short with just more than 13.79 million interactions, causing the team to drop out of the Top 20.

River and Argentina

River Plate’s elimination from the Copa Libertadores in favor of Atlético-MG has resulted in a decrease in interactions for the Argentine squad. Despite having 24 million Instagram engagements, River saw a 22% dip in interactions on July 2nd. Argentina’s social media activity has decreased across all three platforms as a result of their absence from the Copa Libertadores semifinals.

When it comes to Instagram interactions, Boca Juniors witnessed an increase of just 21%. A similar gain of 13% was seen on Twitter, despite a decrease from 11th to 13th place in the rankings. This is not all, they also saw a significant drop of 17% on Facebook, ​which rose from 12th to 11th place in the rankings from the previous month.

Consumption division

Even with a smaller user base, Twitter already outperforms Facebook in Brazil, accounting for 30% of all interactions. In Argentina and Uruguay, the same is true, with Twitter having more interactions than Facebook. In Mexico, Twitter still has a long way to go. This popular platform only represents 32.7% of all interactions between Mexican clubs on Facebook. On the topic of this platform it’s worth recalling that until May, Facebook was the most popular social network in Mexico. However, this platform didn’t keep its crown for long as it was overtaken by Instagram in June, July, and August.

General Numbers – Twitter

Like Instagram, Flamengo also smashed the monthly record with 8.47 million interactions. After winning their second consecutive Brazilian title, Rio de Janeiro’s club gained 8 million in one month, breaking the previous record set by the club. Again, River Plate and Cruz Azul were the only non-Brazilian teams to make it into Twitter’s Top 10. In terms of River Plate, they have managed to climb to the fifth rank despite a decline of 700,000 interactions from July’s second spot.

Although Cruz Azul had 200 thousand fewer interactions, it went from tenth to the eighth rank in a matter of weeks. Due to this small improvement, they even passed Rio de Janeiro Vasco and Fluminense in the standings. Both Colombians and Uruguayans were unable to reach the 20th rank this year. Not only that but both Colo Colo and Atlético Nacional saw elimination from the ranking with 206,000 and 202,000 interactions respectively.

Find out more about our Monthly Rankings, in which we rank sports betting houses, with Sportsbetio taking first place.

An year of decline for Facebook

Users appear to have abandoned Facebook when it comes to communicating with their clubs. August has the fewest interactions of all the months since the beginning, with 37.55 million compared to 69.2 million in January. Only in the month when football was temporary on hold in Argentina and Colombia did Facebook triumph.

Chile

When it comes to rankings, Chile does not typically place in the Top 20. However, it surprised the world by placing Colo Colo at 13th with 804,000 interactions. After a great performance in both the Copa Chile and Chilean Championship, fans have a reason to be optimistic. Thanks to their performance Chile’s interactions have grown on all three platforms. Impressively they increased by 30% on Facebook, 32% on Twitter, and 22% on Instagram when compared to the previous month.

Uruguay

Peñarol took advantage of Uruguay’s statistics, accounting for nearly 70% of the country’s total Instagram interactions. With these impressive percentages in mind, Peñarol finished 18th as a consequence of the results. In terms of Twitter, Uruguay is ranked 17th, with 66% of all interactions coming from Uruguay.

As matches resume, Flamengo maintain their lead in the LATAM rankings

Posted by

On a monthly basis, we rate clubs from Brazil, Mexico, Argentina, Uruguay, Chile, and Columbia in our LATAM club rankings. The Colombian Championship caused a disruption in June, resulting in an absence of matches in Argentina. With this in mind, and in light of the Liga MX’s end, the number of interactions has dropped to its lowest point of 243 million since the ranking began. In July, however, the matches returned to Argentina, and viewership climbed with games in Colombia, not to mention the start of the Copa Libertadores da América following a pause for the Copa América.

Learn more about the LATAM Rankings, as well as Flamengo’s recent achievements.

General Numbers

After the Colombian Championship was interrupted in July, the rankings gradually recovered, and Instagram, Twitter, and Facebook saw some interesting results. On Instagram, all six alternate nations of interactions had a modest 39% increase from June to July. Of course, there’s more, as Instagram accounted for a whopping 77% of all interactions in July.

Instagram wasn’t the only social media site to see success. In comparison to July, Facebook and Twitter both saw an increase in engagements. The number of interactions on Facebook jumped from 34.8 million to a whopping 43.96 million. Twitter, too, increased from 24.46 million to 32.06 million engagements. However, it is not all good news for Twitter. The platform continues to struggle to expand in Colombia and Chile, where the figures are only slightly higher. In terms of growth, Facebook saw a 9.1 million increase from one year to the next, with the majority of this growth occurring in Mexico and Argentina. Brazil, despite accounting for 40% of total interactions, had a drop in the platform’s overall number of interactions. 

Flamengo’s dominance is undeniable

Flamengo reached an astonishing 62.97 million interactions in July. This is an increase from 38.8 million in June and 54.03 million in May. This increase is thanks to the arrival of Renato Gacho, Flamengo’s new Manager, and his consecutive victories by rout. The Rio de Janeiro club has complete control of all social media platforms and engages in social and digital distancing in practically all of them.

Fla x Cruz Azul on Facebook

Only Cruz Azul (MEX), which had been without a title for a long time, has broken its dry spell. The club has gotten its followers to engage in an incredible 4.08 million interactions and came close to matching Facebook. Cruz Azul was on the verge of moving to Flamengo’s place for the second month in a row, with only 531 encounters separating them in June.

Cruz Azul hit its highest point on July 18th, with a total of 882,000 contacts. Flamengo, on the other hand, fell short of the 882 thousand mark, with its greatest performance on Facebook hitting 380,000 engagements. River was in third place with 700 thousand fewer interactions than Flamengo. However, they did exceed Flamengo in the daily peak with 460 thousand engagements after the Copa Libertadores triumph over Argentino Jrs.

Equality only on Facebook

There is definitely a pattern emerging in our leaderboard. Five of the clubs on Facebook are Brazilian, four are Mexican, and one is from Argentina. These clubs have also taken over Twitter’s top ten, with eight of the ten being Brazilians. Not only that, but seven of the top ten clubs on Instagram are Brazilian, two are Argentine, and one is Mexican.

Uruguayan presence

Despite the fact that it has been a mixed bag, Uruguay has come out on top. Uruguay has finally landed in the top 20 on Instagram, the social media platform with the highest rate of interactions. Peñarol, which beat Nacional in the Copa Sudamericana, surpassed Independiente (ARG) in terms of interactions with 2.87 million. They were not only successful on Instagram, but also on Twitter, where Peñarol was ranked 15th and Nacional was ranked 19th.

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.

Instagram begins testing Story Links for all users

Posted by

Instagram is one of the most popular and often updated social media platforms currently on the app store. With this popularity, they must update their app in order to remain relevant. Instagram’s most recent and largest update, which remains in testing, is the ability for those without millions of followers to connect to other content from Instagram Stories. This linking tool will be different from the swipe-up functionality we’ve seen in our favorite influencers’ Stories.

Rather than swiping, this upgrade will use a sticker that followers can tap to open the link in their browser. This interesting new feature is presently being tested by the Instagram team to evaluate how users respond to the app’s links. They’ll also search for the most frequent types of links to check if they’re using this feature to spread misinformation. Despite the fact that it is currently in beta testing, this feature is likely to be limited to Stories.

Learn about Instagram’s most recent updates, including the most recent Reels update to compete with TikTok.

Instagram has been using the sticker strategy for a long time. Users who do not publish as often as the system suggests do risk becoming obsolete. Those who play the game and post on a regular basis have a better chance of gaining a huge following. Once users gain 10,000 followers, Instagram will grant them access to a new level, allowing them to share links to external websites.

No matter how many followers they have, verified users have access to the links. External links are a simple tool that will benefit all users, regardless of their level of engagement. However, like with most things, this new update may have some drawbacks. This functionality could have a negative impact on activists and educators who have already helped pave the way for call-to-action messaging.

Bye-bye to complicated links

There would no longer be times when users wished they could share links without having to tell their friends how to get to the link in their bio or copy and paste a long URL into their mobile browser.

Instagram would gain a big advantage over TikTok, with whom they are always competing if they could link to other websites. This competition between the two platforms continues since the most recent hashtags to hit on Instagram Reels originated on TikTok.

TikTok has also been updating its site in anticipation of Instagram’s next move. TikTok has developed Jumps, which incorporates apps into videos to allow for things like a link to a Wikipedia page. However, there are still some issues to iron out with TikTik’s new feature. This new feature currently doesn’t allow direct linking outside of the URLs displayed on profile pages, but if they want to stay on top, they must address this bug as soon as possible.

More about TikTok, including Samba’s top ten tips for building a successful TikTok strategy.

This linking feature would assist Instagram in its goal of becoming known as a home shopping network. If it had this feature, it would be more appealing to small businesses as a platform. These small business owners could publish to their Etsy stores and personal websites if they didn’t use Instagram’s commerce stickers. This function is presently in testing with a select group of Instagram users, so we’ll have to see how long the rest of the Instagram community will have to wait.

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.

Sportsbetio remains at the top of the leaderboard as the Big Brother Brazil finale causes a stir on social media

Posted by

In Brazil, May was a month full of crucial decisions for the regional championships. May is significant not only for football but also because it marks the end of the 21st season of Big Brother Brazil. Such large-scale events made quite a stir, generating a lot of talk on Brazilian social media.

With the increased rivalries and Big Brother in a decision-making mood, the bookies’ performances on social media with their profiles in Portuguese have undoubtedly improved since April.

Total numbers 

During the month of May, sports betting sites with Portuguese accounts generated a total of 341,000 thousand interactions across Facebook, Twitter, and Instagram.

Unlike football clubs, where Instagram has five times the number of interactions, Twitter has the greatest engagement rate among sports venues. In total, almost 181,000 thousand interactions were generated, representing a staggering 53 % of all interactions. Instagram accounted for 40% of the total, with 138,000 thousand engagements. Following Instagram, Facebook came in with 7%, amounting to slightly over 21,000 interactions. 

Leader 

On both Twitter and Instagram, Sportsbet.io took the top rank in terms of total interactions in May. When Twitter and Instagram were combined, this house came in first with an astonishing 148,000 interactions.

On May 22nd, Instagram reached its pinnacle, accumulating 10,000 engagements. With 8,500 thousand of these interactions taking place in a draw for the title of the Campeonato Carioca do Flamengo, a club sponsored by the firm.

Of course, we must not overlook their Twitter accomplishments during the last month. A post about Big Brother Brazil was recorded as the highlight. Gil do Vigor, a contestant on the reality show, was the biggest star in this episode, according to Sportsbet.io. With this in mind, this message drew a whopping 32,000 interactions on this platform.

More highlights

On May 16th, KTO Brazil surpassed the 3,000-thousand-interaction threshold on Instagram. This is all owing to the post with over 20,000 views featuring Liverpool goalkeeper Alisson, narrated by Paulo Andrade, ESPN Brazil’s narrator. Despite the fact that we are focusing on social media, it would be impolite to ignore the narration. Several profiles on the day highlighted it, including the KTO, who know how to seize the moment to publish.

On the 18th, Dafabet bet on the Santos fan’s pride, announcing with a design that it was betting on the “largest Brazilian in the world.” A second post on the same day with an offer for followers to get the result right and earn a $20 free bet stimulated their interaction even further. This post was a huge success, with Santos liking it and the post generating an incredible 2,800 engagements.

Who else is posting?

BetWat esports BR was the most active profile on Twitter. In March, they published 1,400 posts, totaling 4,58 thousand. Despite their efforts, they have only 0.11% engagement.

LuckyBetting generated 148 posts on Instagram out of 1369 total posts involving sports bookmaker profiles.

New followers 

In May, KTO Brazil gained the most new Instagram followers. KTO Brazil was able to gain an incredible 4.6 thousand followers, representing a 12.63% growth in their fan base. Betfair was close behind, with 4,500 thousand new followers, representing a 21.29% growth.

In terms of Twitter, Betmotion, which ended its sponsorship of Fluminense on June 1st, was the company with the most new followers. They gained an incredible 1,600 followers, a 39% increase over their previous following. Sports betting sites gained a total of 10,500 new Instagram followers and 4,600 new Twitter followers.

Keep up to speed with sports betting houses’ social media rankings, including last month’s interactions, by following this links

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.

Flamengo maintains its lead despite a drop, and LATAM Rankings has the highest interactions to date

Posted by

On a monthly basis, we rate clubs from Brazil, Mexico, Argentina, Uruguay, Chile, and Columbia in our LATAM club rankings. In May, the results of their club’s achievements across the three major social media platforms reached a milestone, with the biggest number of interactions since the LATAM rankings were created.

General Numbers

May was unquestionably a great month, as it was named the month with the most interactions since the LATAM ranking was established. We found a total of 370 million interactions between Twitter, Facebook, and Instagram across all six countries studied when all interactions were added together.

This month, all three social media platforms saw an increase in the number of interactions, which is cause for joy. Instagram came out on top with a whopping 25% gain, followed by Twitter with 23% and Facebook with 22%. Instagram is on a roll and has had the most engagements in recent months, accounting for 73% of all interactions in May.

Problems in Colombia 

Colombia is already a country that does not stand out in terms of digital challenges, with poor percentage performance in comparison to its population. However, following the social unrest in May, when a large number of people took to the streets to oppose tax reforms, the number of interactions fell even further. Columbia had a total of 48.51% fewer people than April. Total interactions were 7.64 million, compared to 14.83 million in April.

This precipitous reduction is undoubtedly discouraging; it’s possible that the national championship matches are to blame. This tournament was halted, and some of Colombia’s Libertadores games were even broadcast in neighboring countries.

Twitter x Facebook 

This trend has now become a reality. Even though it has fewer subscribers, Twitter has shifted to Facebook. Facebook had 24.99 million interactions in the previous month, while Twitter had 26.58 million.

Uruguay has closely followed this trend and does even better on Twitter. Mexico, on the other hand, has taken the opposite approach. With the growth of Facebook, this North American country now has a larger edge over Twitter, with 19.62 million users compared to only 4.60 million on Twitter.

Leadership Relay

Facebook has introduced three new leaders during the last three months. With 4.40 million interactions in March, River Plate took the lead. Flamengo was the most popular in April, with 4.95 million. São Paulo surpassed them all in May, claiming the top spot with 8.25 million interaction.

Not only that, but Cruz Azul from Mexico is on the rise, with a whopping 7.62 million interactions. If SPFC’s performance had not been exceptional, this club may have been the leader.

Flamengo rules Twitter and Instagram

Despite a decline in performance since last month, Flamengo remains in first place. Rio de Janeiro’s Instagram interactions dropped from 57.66 million to 54.03 million. Meanwhile, São Paulo saw a growth of 38.76 million interactions, which is quite impressive when compared to SPFC’s 23.46 million interactions in March.

Only River Plate and Boca Juniors from Argentina are among the top ten performers, with Cruz Azul from Mexico just missing out in 11th place. The Brazilian dominance on Twitter has been constant. River Plate, presently in third place, and Cruz Azul, now in eighth place, are among the top ten ranks.

Chile

Only Colo Colo, a Chilean group, cracked the top 20 this month. Instagram accounted for 3.01 million interactions, propelling them into the top 20. On Facebook and Twitter, however, the scenario was different, with Chilean clubs failing to make the top 20.

Keep up with the LATAM rankings, including what happened in April, by clicking this link.

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.

Reels, TikTok’s competitor, becomes more appealing thanks to new Instagram Insights

Posted by

Instagram Shop and Shopping in Reels are two new features that have been added to the platform. Both of these tools were created within the last year to help independent creators make a living. With this in mind, Instagram has added additional Reels and Lives insights to its Professional Dashboard. These new metrics will aid businesses and content creators in better understanding how far their work reaches. All of these tools will help Reels catch up to TikTok, which already offers users thorough analytics. With Instagram and TikTok constantly competing, it can only be good for influencers and small companies who rely on these networks to boost their income.

Previously, Instagram creators could only access data on a Reel that was publicly visible, such as views, likes, or comments. They will now be able to see more about their Reels, such as the number of accounts they have reached, saves, and shares. Instagram will also show how many Peak Concurrent Viewers are watching their live streams. Not only that, but the Instagram app’s account metrics section will have breakdowns that show users which accounts they’re visiting and which content formats are generating the most engagement.

The game as we know it might not alter as a result of these analytics. However, it will certainly make it easier for entrepreneurs and content creators whose firms rely on social commerce to play. Shopping in Reels makes in-app purchases more convenient. Until now, there was little data available to assist firms in customizing their Reels to reach out to potential clients.

TikTok’s competition

The inventors of these Instagram insights can’t celebrate just yet. This is thanks to TikTok’s analytics, which has long provided creators with information on average watch time, traffic sources, and geographic performance. Earlier this month, TikTok said that it would test in-app sales with a few stores, including Hype streetwear. This will give it an advantage on Instagram, though it is unclear when the feature will be made public. As a result, the combination of Instagram’s insights with in-app commerce could be the perfect storm for content creators looking to reach and ensure the monetization of their target audiences.

This function couldn’t have come at a better time, as insights will certainly be important in the future. Currently, determining the true effective reach of your films is tough, and seeing insights means getting more feedback to help enhance content.

Influencers can use these metrics to work with brands on sponsored content. Brands have been asking creators to make videos for Reels since Instagram updated its interfaces to put short videos in the premium position.

Instagram analytics are already available, and the social media platform plans to roll out more tools to help creators monitor engagement in the coming months, as well as provide insights on desktop.

Learn more about TikTok’s most recent endeavours, including its expansion into live sports

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.