Clubs with Spanish-language accounts managed by Samba Digital achieve impressive results in March

Posted by

Samba Digital achieved a significant milestone on social media in March: four out of the five clubs with the highest reach on their pages in Spanish – as second language – on X.com are managed by the agency, specialized in brand internationalization.

The clubs that reached large audiences throughout the month were Tottenham (ENG), AS Monaco (FRA), Leeds United (ENG), and Paris Saint-Germain (FRA).

Top 10 Ranking of the SPA football clubs in March

 

One key factor behind the English club’s outstanding performance was a simple yet original feature that X offers to users for image descriptions.

In the message, Argentine defender Cristian Romero is praised:

“We saw that this content was viral on social networks and we took advantage of the trend. We are always on the lookout for those moments where something so simple can have a great impact”, told Tomás Marco Del Pont, who manages Spurs accounts in Spanish.

As for AS Monaco, not only did they secure the second position overall, but the second post with the highest reach was also Monegasque. It arose from the historical connection AS Monaco has with Real Madrid through players shared by both clubs, such as Morientes, Saviola, James Rodriguez, and Tchouameni.

 

In March we had Real Madrid birthday and I did a post about the players that both teams shared that went viral. Some influencers a DjMariio commented and that also brought as a lot of followers and engagement to. By the end of March the account grew 3K+ followers”, explained Pablo Lee, the Social Media in charge of AS Monaco Spanish account.

In their quest for promotion back to the Premier League, Leeds United experienced a notable improvement in March, thanks to a highly original design featuring Wilfried Gnonto. The midfielder scored one of the goals in Leeds’ 2-0 win over Sheffield United, and the Spanish-language page highlighted it in this manner:

 

 

Want to learn more about our digital community management? Reach out to Samba Digital!

Instagram experiments with Likes on Stories as a new way to engage users

Posted by

When you think you’ve seen it all from Instagram, they surprise you by releasing new features for testing. Instagram users can reply to a Story with emojis that are sent to the creator through DM. Creators can also be contacted by writing direct messages that are delivered to their inboxes. We can share and follow, but there’s more to these Stories. The like button is such a big part of Instagram and most other social media platforms, it was only a matter of time until it made its way onto Instagram Stories.

Currently, it looks that Instagram is quietly preparing to start live testing of likes on Stories. With this new feature, they plan to give an even easier and faster method to connect with a Story without needing to be a feature of a user’s inbox. Nothing has been verified since it is still under development. However, we could expect a like feature to emerge beside the message box at the bottom of the Stories display depending on the outcomes of these trials.

By clicking here, you can stay up to date on Instagram’s ongoing testing, including trials for Story links for all users.

This new element would imply that current story forwarding choices will be relocating to the function menu instead. With this newest announcement, it appears that Instagram has toned it back a touch. Instagram is simply letting the like button accessible in the current test, as opposed to all of the different Reactions options. This lack of reactions, however, might be in relation to how they will be in the Stories frame. Instagram also noted that creators would be able to see their like counts in the same location as Story viewers.

The history of likes

Although it may feel like a long time ago, given the number of updates since then but Instagram had eliminated public like counts on feed posts in 2019. This was before allowing users to select whether or not to display likes, rather than completely deleting the option. Instagram made this adjustment in order to minimize the pressure associated with public posting and competing for likes. This gives users the option to remove that aspect if they choose to. Theoretically, it assists to reduce peer comparison and prevent users from removing postings that don’t meet a specific like level.

Click here to learn more about Instagram’s latest and greatest improvements, including how to use Instagram Insights to make Reels more popular.

This new feature raises the possibility that a similar pressure will occur again. They do, however, serve a ranking function and are crucial for the users getting that involvement. But, of course, Instagram has considered this issue of displaying likes and has devised a solution. Counting likes on stories will not be public. It would be private information between the user and the creator.

This feature can help Instagram enhance its Stories ranking by prioritizing content from the creators that users enjoy the most, while also adding an extra interactive aspect.

Clubhouse Expands ‘Creator First’ Funding Program to Brazilian Creators

Posted by

Despite a decline in downloads in the US, Clubhouse has continued to expand in other parts of the world. The launch of its Android app last month opened up new opportunities for this audio-based platform which is gaining traction in other areas, in a number of important regions.

India and Brazil are two of the world’s most populous countries, with Android as the most widely used operating system. To take advantage of this fact, Clubhouse is rapidly expanding its innovative funding and training program. The Creator First program will give these countries’ creators more opportunities.

More information about the audio-focused social media platform, Clubhouse can be found here.

Last week, Clubhouse announced the launch of Creator First India, and now Brazil will get its own version of the program.

https://twitter.com/Clubhouse/status/1408089262596059139?s=20

Aspiring moderators, hosts, and creators will receive direct help from the platform in terms of production and creative development, as well as advertising for their shows. Not only that but financial aid is provided in the shape of brand matching or a monthly allowance.

People who enroll in the scheme will also receive a guaranteed monthly income of at least $5,000 dollars. Clubhouse hasn’t released any official data, but it doesn’t appear to be acquiring Brazilian users. Last week, Clubhouse changed its app symbol to a picture of Brazilian @dandarapagu.

Brazilian Clubhouse members have emerged as some of the most extraordinary, innovative, and entertaining people on the planet, according to Clubhouse. With 92% of adult Brazilians using a smartphone and a population of 214 million, it’s only natural for Clubhouse to focus on Brazil. Not only that, but expanding consumption in Brazil will help the company maintain its momentum. Even though Twitter and Facebook now have their own audio networking alternatives, they can still maintain.

However, whether this type of funding is a realistic means of gaining traction and retaining viewers remains to be seen. Clubhouse, on the other hand, is trying everything it can to break into the social scene.

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.

Reels, TikTok’s competitor, becomes more appealing thanks to new Instagram Insights

Posted by

Instagram Shop and Shopping in Reels are two new features that have been added to the platform. Both of these tools were created within the last year to help independent creators make a living. With this in mind, Instagram has added additional Reels and Lives insights to its Professional Dashboard. These new metrics will aid businesses and content creators in better understanding how far their work reaches. All of these tools will help Reels catch up to TikTok, which already offers users thorough analytics. With Instagram and TikTok constantly competing, it can only be good for influencers and small companies who rely on these networks to boost their income.

Previously, Instagram creators could only access data on a Reel that was publicly visible, such as views, likes, or comments. They will now be able to see more about their Reels, such as the number of accounts they have reached, saves, and shares. Instagram will also show how many Peak Concurrent Viewers are watching their live streams. Not only that, but the Instagram app’s account metrics section will have breakdowns that show users which accounts they’re visiting and which content formats are generating the most engagement.

The game as we know it might not alter as a result of these analytics. However, it will certainly make it easier for entrepreneurs and content creators whose firms rely on social commerce to play. Shopping in Reels makes in-app purchases more convenient. Until now, there was little data available to assist firms in customizing their Reels to reach out to potential clients.

TikTok’s competition

The inventors of these Instagram insights can’t celebrate just yet. This is thanks to TikTok’s analytics, which has long provided creators with information on average watch time, traffic sources, and geographic performance. Earlier this month, TikTok said that it would test in-app sales with a few stores, including Hype streetwear. This will give it an advantage on Instagram, though it is unclear when the feature will be made public. As a result, the combination of Instagram’s insights with in-app commerce could be the perfect storm for content creators looking to reach and ensure the monetization of their target audiences.

This function couldn’t have come at a better time, as insights will certainly be important in the future. Currently, determining the true effective reach of your films is tough, and seeing insights means getting more feedback to help enhance content.

Influencers can use these metrics to work with brands on sponsored content. Brands have been asking creators to make videos for Reels since Instagram updated its interfaces to put short videos in the premium position.

Instagram analytics are already available, and the social media platform plans to roll out more tools to help creators monitor engagement in the coming months, as well as provide insights on desktop.

Learn more about TikTok’s most recent endeavours, including its expansion into live sports

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.