Clubhouse says goodbye to invite-only and welcomes all users

Posted by

We’ve been waiting for a new update from Clubhouse for a long time, and it’s finally here. Clubhouse has declared that it would no longer host exclusive parties as the number of new users drops. Anyone who wants to join a club and listen to the most recent audio talks can do so today with this freshly redesigned app. For the occasion, a gleaming new logo has been created for the audio social media platform.

More news from Clubhouse, including the extension of their Creators First Program to include Brazilian creators.

The restricted, invite-only nature of Clubhouse contributed greatly to the initial buzz. Clubhouse invitations became somewhat of an internet status symbol, with some even fetching extravagant prices on eBay. However, when Elon Musk joined a Clubhouse discussion, the app’s exclusivity was effectively broken as people flocked to speak with the well-known figure.

Things haven’t been going well since Elon Musk followers rushed onto the app, causing it to become overwhelmed. Shortly after, Twitter introduced Spaces, a Clubhouse clone, and others quickly followed with their own social features to cash in on the hype. After many more similar apps Clubhouse has been mostly replaced by newer, more open, and accessible audio options.

More to come for Clubhouse 

Clubhouse continues to grow with each new development. This is partly owing to the fact that the app was released for Android devices in May. Thanks to this update, which has enabled more people in more regions to join, the app has generated significant buzz in India, where the vast majority of its new users are now based.

The idea is for this new feature to revive the app’s early enthusiasm. It also competes with Twitter Spaces and Facebook’s expanding social audio offerings. Clubhouse is ecstatic about this new venture and is looking forward to developing something truly unique on the web. Unfortunately, they may need more than hope to get users to return to the app. The fact that everyone can now participate is, nevertheless, a big step forward.

Learn more about Clubhouse’s rivals, including Facebook’s entry towards an audio-focused feature.

Clubhouse now employs 58 people, up from 8 previously. Not only that, but the number of daily rooms on the platform has climbed from 50,000 to half a million. The average Clubhouse listener spends over an hour every day on the station. Users do more than just listen; in fact, a large percentage of them speak as well. This is a great foundation with a lot of room for growth, especially if they want to gain traction among already established platforms. Clubhouse will need to ensure that it can keep up with the increasing volume of users as a result of this new shift, as servers may become clogged with rubbish and random broadcasts.

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.

Clubhouse Expands ‘Creator First’ Funding Program to Brazilian Creators

Posted by

Despite a decline in downloads in the US, Clubhouse has continued to expand in other parts of the world. The launch of its Android app last month opened up new opportunities for this audio-based platform which is gaining traction in other areas, in a number of important regions.

India and Brazil are two of the world’s most populous countries, with Android as the most widely used operating system. To take advantage of this fact, Clubhouse is rapidly expanding its innovative funding and training program. The Creator First program will give these countries’ creators more opportunities.

More information about the audio-focused social media platform, Clubhouse can be found here.

Last week, Clubhouse announced the launch of Creator First India, and now Brazil will get its own version of the program.

https://twitter.com/Clubhouse/status/1408089262596059139?s=20

Aspiring moderators, hosts, and creators will receive direct help from the platform in terms of production and creative development, as well as advertising for their shows. Not only that but financial aid is provided in the shape of brand matching or a monthly allowance.

People who enroll in the scheme will also receive a guaranteed monthly income of at least $5,000 dollars. Clubhouse hasn’t released any official data, but it doesn’t appear to be acquiring Brazilian users. Last week, Clubhouse changed its app symbol to a picture of Brazilian @dandarapagu.

Brazilian Clubhouse members have emerged as some of the most extraordinary, innovative, and entertaining people on the planet, according to Clubhouse. With 92% of adult Brazilians using a smartphone and a population of 214 million, it’s only natural for Clubhouse to focus on Brazil. Not only that, but expanding consumption in Brazil will help the company maintain its momentum. Even though Twitter and Facebook now have their own audio networking alternatives, they can still maintain.

However, whether this type of funding is a realistic means of gaining traction and retaining viewers remains to be seen. Clubhouse, on the other hand, is trying everything it can to break into the social scene.

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.

Facebook introduces new podcast listening features

Posted by

Facebook has released another update, this time announcing that it will begin rolling out its podcast product on June 22nd. Although we may have to wait, listeners will soon be able to create snippets from their favorite shows. According to an email issued to podcast page owners, broadcasters can connect their show’s RSS feed to Facebook, which will then automatically generate News Feed updates for all future episodes. These episodes will display on a podcast tab that does not appear to be active at the time of writing. However, Facebook hinted at a larger announcement on audio projects in April, so it’s not all bad news.

This has been in the works for a while, with Podnews first reporting the date earlier this month. Facebook also confirmed with The Verge that just a small number of page owners will be able to participate. However, these emails are still going to more page owners, indicating that the distribution may be larger than we anticipated.

Podcasters who publish on this rapidly expanding social media platform will be bound by Facebook’s podcast terms of service. These new service rules are fairly common contract provisions. However, there are no explicit limitations on what Facebook can do with podcasts distributed through its platform. It gives Facebook, for example, permission to create derivative works, which may be required for the dissemination of shows in specific formats. Not only that, but it may worry podcasters who value their IP.

More to come from these podcasts

This is not all there is to offer, podcasters can also decide whether to enable clips, which Facebook says will be developed by listeners and last up to 60 seconds in length. This could lead to a major increase in visibility as well as engagement. With this in mind, we can presume these will be easily sharable outside of the podcasters page. This isn’t the first time a platform has benefited from short-form videos. They’ve also proven to be a popular way for Twitch broadcasters to share highlights from their lengthy broadcasts. Therefore, giving Facebook hope that the same concept works with podcasts.

It’s unclear how Facebook determines which pages belong to podcasters at the moment. Podcasters have been able to exchange links to webpages with their broadcasts embedded, but not the actual link to a podcaster’s episodes or RSS feeds.

However, in broad terms, this new feature marks the company’s official entry into the audio market. Mark Zuckerberg hosted the first Live Audio Room in the United States last week. This isn’t the only change; they’ve also announced plans for a Soundbites feature within the News Feed. The purpose of Soundbite is to give users a portable sound studio as well as the opportunity to generate short, shared videos.

Facebook appears to be betting on the fact that podcasters are already using the site to interact with their fans and promote their shows through podcasts. Directly publishing to the platform may make it easier for them to reach those goals while also offering an incentive for consumers to stay on the Facebook app all the time. Facebook is also likely to see value in podcast advertising, which Spotify has been focusing on because of its unique programming and ad network.

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.