Clubs with Spanish-language accounts managed by Samba Digital achieve impressive results in March

Samba Digital achieved a significant milestone on social media in March: four out of the five clubs with the highest reach on their pages in Spanish – as second language – on X.com are managed by the agency, specialized in brand internationalization.

The clubs that reached large audiences throughout the month were Tottenham (ENG), AS Monaco (FRA), Leeds United (ENG), and Paris Saint-Germain (FRA).

One key factor behind the English club’s outstanding performance was a simple yet original feature that X offers to users for image descriptions.

In the message, Argentine defender Cristian Romero is praised:

pic.twitter.com/ozpmNlUlIO

— Tottenham Hotspur (@Spurs_ES) March 29, 2024

“We saw that this content was viral on social networks and we took advantage of the trend. We are always on the lookout for those moments where something so simple can have a great impact”, told Tomás Marco Del Pont, who manages Spurs accounts in Spanish.

As for AS Monaco, not only did they secure the second position overall, but the second post with the highest reach was also Monegasque. It arose from the historical connection AS Monaco has with Real Madrid through players shared by both clubs, such as Morientes, Saviola, James Rodriguez, and Tchouameni.

𝙃𝘼𝙇𝘼 𝙈𝘼𝘿𝙍𝙄𝘿 🤍

Por los jugadores que compartimos 🤝
¡Y por los que vendrán! 🔥 🔜

¡Felices 122 años de una historia GIGANTE, @realmadrid! 👏 pic.twitter.com/gRQKRxIvSt

— AS Monaco ES 🇲🇨 (@AS_Monaco_ES) March 6, 2024

In March we had Real Madrid birthday and I did a post about the players that both teams shared that went viral. Some influencers a DjMariio commented and that also brought as a lot of followers and engagement to. By the end of March the account grew 3K+ followers”, explained Pablo Lee, the Social Media in charge of AS Monaco Spanish account.

In their quest for promotion back to the Premier League, Leeds United experienced a notable improvement in March, thanks to a highly original design featuring Wilfried Gnonto. The midfielder scored one of the goals in Leeds’ 2-0 win over Sheffield United, and the Spanish-language page highlighted it in this manner:

WILLY'S ON FIRE 🔥😛 pic.twitter.com/Fve8B9p9he

— Leeds United Español (@LUFCes) March 8, 2024

Want to learn more about our digital community management? Reach out to Samba Digital!