Attend your favorite club’s games as a VIP, take part in an exclusive signing session with star footballers or train with the pros: these are the privileged fan experiences offered by Fan4All. Launched in 2022, the all-in-one platform, dedicated to soccer fans, has already attracted prestigious French clubs: Olympique de Marseille, OGC Nice, Montpellier HSC and Paris FC. Fan4all offers fans of these clubs a richer, more personalized and rewarding experience.
Bringing fans closer to their club
During the pandemic, when soccer matches were played behind closed doors, two brothers, both computer engineers and soccer enthusiasts, noticed two things. First, the very strong emotional attachment of fans to their clubs is not sufficiently rewarded in the digital world. Second, clubs generate very little revenue on social networks. All of this despite millions of monthly views on their different platforms.
“At that time, stores were closed while e-commerce was exploding” recalls Ahmed Hakkoum co-founder of Fan4all. It was impossible for clubs to create a personal interaction with each fan in the physical world, while the digital world was offering a lot of possibilities.
The two brothers decided to create an all-in-one digital platform, available as a website and a mobile application, which would allow clubs to interact with their fans and diversify their revenues, notably through the marketing of their products and services on the platform. Already major League 1 Uber Eats clubs have been seduced by the concept and are now active on the Fan4all platform, while agreements in principle have been given by ten other clubs.
Initially focused on soccer and the French market, the founders plan to open the platform to other sports disciplines in the short term, and to develop in other countries.
Access to an all-in-one platform
On the user side, Fan4all simplifies the life of fans. It is a central platform that brings together all the news from the sports media and offers exclusive content shared by partner clubs. Fans can follow their favorite clubs and players, chat with other fans, buy match tickets or order exclusive experiences.
Dine with pro players
Combining physical and virtual experiences, Fan4all users have the opportunity to subscribe to exclusive and personalized services. Thus, fans can get VIP access to the games, meet the pro players, participate in autograph sessions or have dinner with star players. In addition, the platform offers immersive virtual experiences, such as fan conferences, a service that allows fans to put themselves in the shoes of a sports journalist and ask questions to players and professional staff members.
⚽️🤝 Nouveau partenaire du MHSC
📲 @Fan4allOfficiel est une nouvelle plateforme sociale dédiée aux amoureux du ballon rond
Vous pouvez suivre l’actu du MHSC, rejoindre une communauté de fans, participer à des jeux concours et vivre des expériences uniques 😍
The metaverse is set to change the way we experience the digital world and it’s shaking things up across industries—professional sports is no exception.
In this bold new digital chapter, sport lovers can access a wealth of fully-immersive fan experiences across channels.
Whether you’re a sports brand or club, embracing the metaverse is likely to boost fan engagement in a big way—pushing you ahead of the competition in the process.
To put you on the path to enlightenment, here we look at the rising role of the metaverse in sports marketing and three inspiring examples of clubs using it to their full advantage.
In the age of the metaverse, sports clubs will have the power to add a whole new depth to their marketing content and experiences, as Brighton Shi, senior product marketing manager at Agora, explains:
“Fans would be able to create their own sports avatar, purchase sports equipment, socialize, co-watch, party, train, work and participate in gaming in this virtual sports arena. It would enable an even more immersive and creative watching experience.”
With virtual reality (VR) and augmented reality (AR) technology becoming increasingly accessible, sports clubs can tap into a whole new space that bridges the gap between the physical and digital world.
Through the metaverse, sports brands and clubs can invite fans to virtual tours and meet & greets, offer a chance to get up close with exclusive content or products, and essentially make them feel like a genuine part of the action.
Here are some quick-fire sports-based metaverse trends for your inspiration:
An increase in ‘fan collectible’ NFT goods and services
The emergence of fully-immerse virtual worlds (like Nikeland) where fans can explore, interact, and get under the skin of the brand or club.
Gamification and eSports will rise in popularity, offering a whole new dimension of fan interaction
3 inspiring examples of sports clubs using the metaverse
Now that you’re up to speed with the metaverse and its potential sports marketing power, let’s look at three inspiring examples of sports clubs using the metaverse to their brand-boosting advantage.
FC Barcelona
Grabbing the metaverse by the virtual horns, the mighty FC Barcelona is entering the metaverse to improve its online sport gaming and online video content offerings.
Not only is the club developing a cohesive mix of highly interactive online gaming experiences, but it’s also creating more in-house content for its online TV channel, complete with immersive opportunities and features.
The club is also looking to add fan NFTs to the mix—a move that could create a lucrative self-sustaining ecosystem that attracts more fans while increasing loyalty.
Birmingham City
Alongside an innovative eSports partner, UK-based Birmingham City has launched a stunning virtual recreation of its home ground, Saint Andrew’s Stadium.
This impressive virtual stadium houses a nostalgic digital museum, a branded games arcade, exclusive membership content, and even a coding camp complete with tutorials and challenges.
The club will also offer its very own set of collectible NFTs and tokens, with some of the proceeds going towards local charities. It’s too early to say exactly how successful this initiative is, but one thing’s for sure: Birmingham City is leading the way in metaverse marketing innovation.
Paris Saint-Germain (PSG)
The power of multimedia content is almost limitless in the age of the metaverse—and Paris Saint-Germain is a testament to that very idea.
The Parisian powerhouse is going all out to make its mark in the metaverse, covering every possible angle imaginable, including:
Club branded NFTs and collectible media
Fan crypto currency wallets
Virtual fashion, clothing, and electronics
Exclusive virtual tours and fan events
Immersive game highlights and footage
This entire virtual sporting empire is available via an easy to navigate portal or app, offering its fans untapped access to the club regardless of where they are in the world. A development that will further propel the club’s international popularity.
Final thoughts…
While on face value, each of these clubs’ metaverse offerings seem similar, each has its own spin and a unique feel.
The big takeaway here is that the metaverse offers sports clubs more scope than ever for getting under the skin of their fans and offering direct value in a way that blurs the lines between the real and virtual sporting realm. And, that’s a powerful thing.
Boasting the competitive nature of physical sports with the immersive excitement of modern gaming, esports has exploded in recent years. The growth of this space has created droves of new challenges, wealthy esporting heroes, and many more forward-thinking avenues in terms of promotion, sponsorship, and currency.
Here we’re going to look at the evolution of esports while exploring how cryptocurrency and NFTs are set to shape the future of the industry.
The emerging cryptocurrency and NFT trends we’re going to uncover will give you insight into an exciting new age for esports while ensuring your finger remains firmly on the digital pulse.
1.The Rise of tokenization in gaming
One of the most prominent NFT and crypto trends in eSports is the rise of tokenization in gaming.
Accelerated by the pandemic, the growth of tokenization in gaming has empowered players to take charge of their professional destiny by participating in challenges and trading free from the shackles of intermediary bodies.
Coin Poker, for instance, is a blockchain-based gaming platform that an increasing number of esports players are adopting to enjoy secure currency exchanges, lucrative promotions, and a wide-spread community of enthusiasts. This ever-growing platform is set to potentially expand its esports betting offering while adding to its portfolio of gaming opportunities—with other tokenization providers likely to follow suit in the not so distant future.
As tokenization adoption increases in esports, new NFT-based merchandising opportunities will emerge for professional teams and players as well as community-backed sponsorship and even token-based contracting. Here the key point will be moving away from governing gaming bodies and moving toward personal empowerment within the industry.
2.The broadening of the metaverse and web 3.0
The new age of the metaverse and web 3.0 is on the horizon. In this new digital world, immersive technologies like virtual reality (VR) and augmented reality (AR) will become a standard way of interaction on the World Wide Web.
A significant characteristic of the metaverse will be the gradual decentralization of the internet, with content and experiences governed by individuals and communities rather than controlling entities. This is a development that falls directly in-line with the concept of the blockchain, NFTs, and cryptocurrency.
As the metaverse and web 3.0 matures, mass eSporting events will explode, with droves of spectators able to tune in and become immersed in the action from the comfort of their homes.
This scope will create a potentially rewarding playing field where prize pots will skyrocket and decentralized sporting deals will thrive.
https://www.youtube.com/watch?v=EfHkplruoO8
The Free Fire World Series 2021 and the League of Legends attracted a collective 10 million spectators alone—showcasing the colossal potential of eSporting spectacles early on. As we head towards the age of metaverse and web 3.0, the size, scope, and frequency of these events are likely to expand significantly.
3. The expansion of fan NFTs and in-game assets
Next in our rundown of cryptocurrency and NFT trends in esports is the potential expansion of NFT and in-game assets.
As blockchain-based platforms continue to influence the world of esports, NFTs and in-game assets have the potential to become powerful tools for driving fan engagement and attracting new teams, players or personalities into the global arena.
There has been a longstanding skepticism surrounding NFTs in the esports world—a reluctance that hasn’t been helped by the recent cryptocurrency market crash. But, the success of in-game tokenization and the popularity of fan collectibles is likely to prompt esports NFT growth as the market recovers.
Esports fans do invest in NFTs, primarily to keep as collectibles. In the not so distant future, we’re likely to see esports teams and personalities creating one-of-a-kind merchandise, autographs, exclusive access assets, and a host of other NFT-based commodities.
Respected esports model 100 Thieves, for instance, released 300,000 collectible NFTs to thank fans for their ongoing support—a strategy that sparked a healthy level of platform engagement. Proof that there is a valid (and potentially valuable) place for NFTs in esports.
https://www.youtube.com/watch?v=4Bc8lAzW-Mg
NFT-style in-game assets are also creating a deeper level of value for esports players, presenting opportunities to buy or win unique tokens, limited edition player skins, and personalised branded content to treasure or trade at their leisure.
4.The introduction of community and team branding
Earlier, we touched on the community-developing power of tokenization in esports. By placing power into the hands of the people, cryptocurrency and NFTs have spawned the introduction of community and team-based branding within the industry.
For an esports agency or marketer, the decentralised playing field developed by crypto and NFTs presents priceless opportunities for reaching new audiences and developing value-driven branded campaigns at a community level.
By making fans and players a central part of the narrative, esports teams or brands can cement customer loyalty and improve brand advocacy. Using NFTs and crypto to add an immersive element to their content or experiences, brands can create personalised incentives that keep fans or players coming back for more.
We’ve already seen the success of NFT-based marketing campaigns within the traditional sporting industry. Athletic wear brand Asics, for example, launched a striking limited edition range of running sneakers in 2021 which they sold as NFTs.
https://www.youtube.com/watch?v=2M-i_QdYwbs
Proceeds raised from the 189 digital assets went directly to Asic’s ‘Digital Artist In Residence’ program and the forward-thinking initiative resulted in a healthy level of brand awareness. Asics described this triumphant campaign as “a celebration of sport and a first step in building a future where digital goods inspire physical activity.”
As leading esports communities back these NFT and crypto branding initiatives, we are likely to see the launch of countless innovative campaigns this year, and beyond, with fans and players able to become ideators, content creators, and investors.
5.A rise of fan-based crypto adoption in esport
Last but not least, we’re going to look at a trend that ties everything we’ve discussed together. As the digital and physical world continues to merge, an increasing number of traditional sports brands or teams will dip their toes into the gaming world, bringing their fans along for the ride.
The likes of Manchester City and Sporting Lisbon have expressed interest in getting involved with FIFA esports leagues or tournaments. America’s prestigious National Basketball Association is also enjoying immense success with its immersive esports league, NBA 2K.
https://www.youtube.com/watch?v=o–Co4c7H-M
As traditional sports and esports collide, a spike in fan-based cryptocurrency adoption seems inevitable. Currently, the value of football club crypto tokens stands at $350 million(and that’s just one small branch of this rapidly-growing industry).
With countless new fans, clubs, and brands waking up to the power of NFTs and crypto everyday, fan-based adoption will expand significantly in the near future (and beyond).
Final thoughts
Despite recent setbacks, cryptocurrency and NFTs have the power to shape the future of esports in a positive way. With the innate potential to enrich fan experiences, provide greater scope for individual as well as community development, and present a wealth of immersive marketing opportunities for brands, blockchain technology is set to take the industry to a new level.
Here are the attributes that are likely to boost the success of cryptocurrency and NFTs in esports in the coming years:
● Flexibility: With a choice of coins and tokens on offer, cryptocurrency and NFTs can offer fans and players the freedom and flexibility to participate without being bound to a restrictive, linear means of betting or trading
● Value: As crypto coins and NFTs are broader in their scope, values can often exceed that of traditional currency when the market is buoyant. This provides fans as well as players the potential for increased profits coupled with the excitement of trading
● Empowerment: As cryptocurrencies and NFTs exist on the blockchain, they are decentralised. This means that the owners of these innovative digital currencies have complete control of their assets without being governed by a bank or an official authority.
By keeping your finger well and truly on the pulse, you stand to reap countless rewards from this bold new chapter in esports.
If you’re looking for ways to leverage the NFT and crypto esports landscape to your brand- boosting advantage, we’re an eSport industry that can get you where you need to be.
Contact us and we’ll be happy to answer any questions and launch an esports marketing campaign tailored to your specific goals and objectives.
LaLiga has announced Korean company TVM as its official metaverse partner. This partnership materializing would see both the parties working on creating an official digital environment that will engage fans and integrate the league’s other partners.
TVM’s blockchain-based ‘Triverse’ is touted to be the ‘metaverse for sports’ as different leagues and clubs can create interactive experiences for fans to explore. This initiative also gives fans the opportunity to access content and play mini-games through the platform.
The league says the web 3.0 development will expand its reach, especially among international fans.
https://youtu.be/q-xf0rOcjJk
LaLiga digital transformation
“A few years ago, we understood we needed to internationalize and start a digitization strategy to reach global audiences,” “We’ve worked to increase our digital ecosystem and we now have 150 million fans [in that ecosystem], while local and international television audiences are growing”.
“The key is to have these fans at the centre of everything and you need to engage in various channels and give the users what they want. It’s not just about generating content, but reaching the biggest possible audience” Jorge de la Vega, commercial and marketing director of LaLiga
The LaLiga space would have official content from its club which includes press conferences, club announcements, match highlights, and player interviews. The integration of the organization partners into the platform will create further engagement opportunities and activations that would add value to the league’s commercial deals.
Through this initiative, fans would be able to earn rewards by consuming content on the platform. They can participate in mini competitions where they would stand a chance to win exclusive prizes.
“The reward system will revolve around NFTs, as blockchain technology and NFTs go hand in hand,” “So, naturally, we will have our own trading platform for NFTs. Users will join as fans of a particular sports property, and will have to devote time and energy to building their fan city. At some point, they will be able to see and compare how their fan city has performed compared to other club cities.” Josh Kim, managing director of TVM
The initial deal signed between the two parties is for two years however they would have the option to extend it. Clubs would have the opportunity to get involved and build experiences on TVM’s platform.
Real Madrid in partnership with Astosch Technology is looking to create a new virtual social platform that will engage its global fanbase via Web 3 activations powered by real-time translation. Fans will have the opportunity to interact with each other, create their own avatars, and they would be able to access chat rooms where they can share their experiences.
The formation of a community will be encouraged as well, thanks to a geolocated ranking system in which fans can win exclusive prizes by creating rooms with the most friends and fans.
Madrid foraying into the Metaverse
Metaverse is a platform that is utilized by several sports organizations to engage tech-savvy users who prefer to use newer technologies to access entertainment. With an aim to bring international fans closer to the club, organizations have also used the Metaverse to stream live matches, hold virtual events and offer interactive experiences and games.
For its metaverse effort, the Spanish giants will work with Astosch in collaboration with a Korean technology partner to build a digital recreation of the Santiago Bernabeu stadium, offering fans the ability to walk the famous corridors of the arena including a 3D recreation of the trophy cabinet and the surrounding area.
In partnership with Astosch Technology and a Korean firm, #RealMadrid has set up a virtual version of its home stadium – Santiago Bernabéu, complete with trophy case – and its environs. The walkable simulation includes a text and voice chat with real-time translation #SportsBizpic.twitter.com/ulADSOOPrV
The platform will also use multimedia translation tools to allow interactions between fans in different territories hence this initiative will help break physical and linguistic obstacles by providing a platform for international fans through which they can communicate with each other. The objective behind pursuing this initiative is to engage international fans who are passionate about the club.
The Real Madrid Virtual World platform is available as a mobile application for both iOS and Android mobile platforms as a free download.
The Rugby Club Toulonnais unveiled its new development program for the months and years to come. A presentation was made in Paris at the Accor Arena as part of the Global Sports Week 2022.
Bernard Lemaitre, President of the Rugby Club Toulonnais, and his team presented in the morning the ambitions and the major objectives of the club for the years to come.
In order to continue to promote the RCT brand and increase revenues, the leaders of the TOP 14 clubs presented the Toulonnais roadmap which focuses on enhancing Fan Experiences, driving innovation, and improving the communication process.
“Seducing and engaging more and more fans involves winning titles, but also uniting around our players, our identity, our values and thus becoming an event and digital platform offering content, strong experiences, and services. François Pesenti, Executive Director of the RCT. “A large professional club, like the Rugby Club Toulonnais, is also an entertainment company and a media.
The Rugby Club Toulonnais foraying into the Metaverse
Among the main announcements, the RCT specifies that it will invest in the Metaverse through the acquisition of “land” on The Sandbox platform, a first for a rugby club in the world and a first for a professional club.
With the web 3 strategies deployed in partnership with the Doors 3 agency, the RCT will inaugurate the first Rugby stadium in The Sandbox in early 2023.
In parallel, the RCT has also formalized the signing of a partnership with Socios.com in order to launch fan tokens next fall.
“The Rugby Club Toulonnais is committed, thanks to the arrival of Bernard Lemaitre – Chairman and sole shareholder – and with the support of local authorities and the Town Hall of Toulon, to a very ambitious plan for sporting performance and value-creating economy” adds Frédéric Bir, Managing Director of the RCT. “Indeed, a high-level rugby club deploys an annual budget of more than €30 million, the financing of which is mainly provided by the Club’s commercial income. (TV rights representing only 15% of overall revenues). This plan deployed over 5 years (2023-28) revolves around the “EXCELLENCE” value and must project the RCT into a permanent challenge of innovation, relying on its strong brand image but also on its training and over its vast territory. Indeed, the Rugby Club Toulonnais is the only professional club to practice at the highest level in the large southeast quarter of France. Reference club which must attract all the young talents of the “Mediterranean” who will form our professional workforce tomorrow.
A Hall of Fame on the program
Among the announcements, the Rugby Club Toulonnais has formalized the creation of a Hall of Fame in partnership with the Com Over agency.
After honoring some of its legends almost 10 years ago on cobblestones with the “Avenue des Légendes” device, the Toulon club will bring 5 club legends into its next Hall of Fame during a launch ceremony. The future device will also offer a virtual museum, merchandising, and in particular NFTs.
The other Toulonnais projects to be announced by 2028
The other announcements made revolve around the club’s new brand positioning strategy which includes being accompanied by a new graphic charter, the enrichment of Fan Experiences at the Stadium with the production of a program hosted by Christian Califano, and the construction of a new building open to the public within the RCT Campus (the newly constructed building will have shops, restaurants, bars, a terrace overlooking the training ground, co-working spaces, seminar rooms, etc.)
The Rugby Club Toulonnais also expressed its desire to make the club an event platform for Toulon and the South Region with events outside the stadium (reflection, networking, social actions, activities and promotion of the territory, conferences, seminars for companies, and the general public)
Finally, they wanted to continue with the “Rugby Heart Toulonnais” Foundation which looks at carrying out numerous projects and actions around themes such as solidarity, education, integration and the environment, etc. Starting next season, the RCT Foundation will defend the protection of the seas and oceans. This theme will be highlighted in the design of one of the jerseys for the 2022-2023 season (seabed) designed by Nike.
The Serie A fixture between AC Milan and ACF Fiorentina on May 1st was broadcasted in a Metaverse room. The Italian football league’s decision to showcase the match in a Metaverse space has given fans a newer way to watch matches and connect.
Serie A’s metaverse initiative
This initiative was taken forward through a collaboration announced between TIM, Serie A telecommunications partners, blockchain software company ConsenSys, and metaverse-based gaming platform The Nemesis.
The game was available exclusively in the metaverse for those in the Middle East and North Africa (MENA) region.
The match was showcased from the Serie A room in the Nemesis Metaverse where fans were granted access through NFT tickets. With this initiative, fans were able to access live statistics of the match and through their avatars, they were able to don the team’s jerseys with the ‘Keep Racism Out’ logo.
The first metaverse experience for calcio fans across the MENA region, brought to you by Lega Serie A. Be part of it by getting 1 of 10,000 free NFTs. Watch the big match @acmilan vs @ACFFiorentinaEN, May 1st at 3PM CEST in the metaverse! ➡️https://t.co/guLuezrLq4https://t.co/0z6k2tFLaH
“We have chosen to be the first to broadcast a soccer match in the metaverse because we believe that the frontier of technological innovation is extremely important for a modern league such as Serie A. MENA represents a strategic area for us due to the dominant presence of Generation Z and the particular receptivity to new developments. This is the continuation of a path that began with the release of the first NFTs in May 2021 and continued with the construction of the International Broadcasting Centre in Lissone.” Luigi De Siervo, Serie A chief executive
In a bid to draw a larger audience, Serie A thought that showing matches in a digital environment where fans could interact using virtual avatars would be key. Metaverse is a platform that could be utilized to attract tech-savvy users who prefer to utilize newer technologies to access entertainment.
Fancurve has raised US$6.25m through seed funding with former German international players André Schürrle and Mario Götze being among those to have invested in this Non-Fungible Token (NFT) jersey startup.
Fancurve foraying into the metaverse space
The round was led by Greenfield One and also included 6th Man Ventures, Onefootball, and Shima Capital. With the objective of building metaverse technology, OneFootball had recently raised US$300 million in its own Series D round.
Check out the jerseys we're dropping to all our early fans.
The NFT ecosystem is growing rapidly. Brands are looking to capitalize on commercial opportunities that would emerge in this space and they are looking to leverage the popularity of their brands in the metaverse. Hence you would see fashion brands and sportswear manufacturers foraying into this space.
Fancurve will utilize the capital to build its platform and secure partnerships with athletes, clubs, artists and metaverse companies to create digital jerseys that can be collected and traded across several platforms.
“At Fancurve, we’re focused on updating the meaning of sports fandom – for today’s digital world and redefining what it will become in the future,” “Our priority is to build a trustworthy and engaging platform for our users as they explore the growing Web 3.0 ecosystem.” Chris Chaney, chief executive and founder of Fancurve
The first digital jerseys has been launched and they plan on announcing a partnership with a La Liga team soon.
With the UEFA Women’s Euro kicking off in the month of July, UEFA has unveiled the tournament’s mascot’s hat-trick heroes who will make their debut in the metaverse game Roblox.
The trio of mascots Kai, Robyn, and Ashley will appear as interactive characters in the ‘The Road to UEFA Women’s EURO’ game on Roblox. With a platform of over 50 million daily active users- of which 50% are children under the age of 12, UEFA has taken the initiative to establish its presence on Roblox with the objective of grabbing the attention of young users on the platform.
UEFA initiative with Roblox
This initiative would see the creation of a virtual game complemented by a skills challenge and it will feature an educational video series where the trio of mascots will showcase their own unique personality such as Robyn no 10- blessed with skills, Ashley hattrick captain and number 7- strength, and Kai number 4- intelligence.
In the video series, they will appear alongside twelve of European football’s biggest names including current UEFA Women’s Player of the Year Alexia Putellas (Barcelona FC), 2017 UEFA Women’s EURO winner Vivianne Miedema (Arsenal FC) and UEFA Women’s EURO 2022 host Lucy Bronze (Manchester City FC). The video series will be uploaded on YouTube and it will be shared with schools across Europe through the UEFA Football in School program.
👋😀 Everyone meet Kai, Ashley and Robyn – the official mascots for #WEURO2022!
👾 Check out our virtual 𝙍𝙤𝙖𝙙 𝙩𝙤 𝙐𝙀𝙁𝘼 𝙒𝙤𝙢𝙚𝙣’𝙨 𝙀𝙐𝙍𝙊 game & get involved in the fun with the trio, before they make their full debuts in person at the finals this summer! ⤵️
“The UEFA Women’s EURO promises to be a record-breaking tournament,” “It has the potential to inspire millions of girls and boys to play football, so it is important for us to take the tournament to the platforms and spaces they occupy. We hope our new gaming experience will capture the imagination of children and get them to interact with football and the Women’s EURO in a way that we have never explored before” Guy-Laurent Epstein, Marketing Director at UEFA.
The creation of this unique campaign aims to inspire young children below the age of 12 to play and engage with football. The mascots will take the help of international players to understand better the skills needed to become a goalkeeper, defender, midfielder or forward. The mascots would also teach them the importance of having a good mindset for football and life.
The hat-trick mascot campaign supports one of the main goals of the UEFA women’s football strategy which is to double girl’s and women’s participation in football by 2024.
Social sports gaming developer Green Park have signed a multi-year partnership with MLS (Major League Soccer) and the MLSPA (Major League Soccer Player Association).The agreement would see both the parties working on developing a metaverse ecosystem that will drive and enhance fan engagement.
Green Park Sports offering to MLS fans
The partnership would see the formation of multiple fan universes in the metaverse which would offer unique interactive experiences.
At the beginning of the season, fans would have the opportunity to create their own avatars with legally licensed apparel. With the creation of avatars, fans can compete amongst themselves in games and in match challenges. By participating in these events fans would have the chance to win exclusive MLS apparels and merchandises. The metaverse would see the creation of fan parties and live fan engagement events which individuals can be a part of.
The @MLS joins GreenPark! Don't get caught sleeping soccer fans.
Green Park is building the future of sports in the Metaverse and with the launch of its free to play mobile app the company is looking to provide a more immersive and engaging experience to the fans.
“MLS is glad to collaborate with GreenPark to deliver new cutting-edge digital experiences to MLS fans throughout the world”. Says Chris Schlosser, senior vice president of emerging initiatives at MLS.
“Green Park continues to build and evolve the go-to virtual world for fans, one that celebrates, measures and rewards FANERGY and will drive new found engagement and value for leagues,” says Tony Grillo, Chief Strategy Officer of GreenPark Sports.
This deal conceptualizing would see MLS becoming the fourth sports property to collaborate with the entity. Green Park sponsorship portfolio consists of deals with the NBA, LaLiga Santander, and LCS (League of Legends Championship Series). The California based company has been banking highly on the growth of this sector and the recent collaboration with MLS would see their plans materialize.
