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Real Madrid metaverse offers virtual stadium and real time translation tools


Real Madrid in partnership with Astosch Technology is looking to create a new virtual social platform that will engage its global fanbase via Web 3 activations powered by real-time translation. Fans will have the opportunity to interact with each other, create their own avatars, and they would be able to access chat rooms where they can share their experiences.

The formation of a community will be encouraged as well, thanks to a geolocated ranking system in which fans can win exclusive prizes by creating rooms with the most friends and fans.

Madrid foraying into the Metaverse

Metaverse is a platform that is utilized by several sports organizations to engage tech-savvy users who prefer to use newer technologies to access entertainment. With an aim to bring international fans closer to the club, organizations have also used the Metaverse to stream live matches, hold virtual events and offer interactive experiences and games.

For its metaverse effort, the Spanish giants will work with Astosch in collaboration with a Korean technology partner to build a digital recreation of the Santiago Bernabeu stadium, offering fans the ability to walk the famous corridors of the arena including a 3D recreation of the trophy cabinet and the surrounding area.

The platform will also use multimedia translation tools to allow interactions between fans in different territories hence this initiative will help break physical and linguistic obstacles by providing a platform for international fans through which they can communicate with each other. The objective behind pursuing this initiative is to engage international fans who are passionate about the club.

The Real Madrid Virtual World platform is available as a mobile application for both iOS and Android mobile platforms as a free download.

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