Lega Serie A comes to the Metaverse
The Serie A fixture between AC Milan and ACF Fiorentina on May 1st was broadcasted in a Metaverse room. The Italian football league’s decision to showcase the match in a Metaverse space has given fans a newer way to watch matches and connect.
Serie A’s metaverse initiative
This initiative was taken forward through a collaboration announced between TIM, Serie A telecommunications partners, blockchain software company ConsenSys, and metaverse-based gaming platform The Nemesis.
The game was available exclusively in the metaverse for those in the Middle East and North Africa (MENA) region.
The match was showcased from the Serie A room in the Nemesis Metaverse where fans were granted access through NFT tickets. With this initiative, fans were able to access live statistics of the match and through their avatars, they were able to don the team’s jerseys with the ‘Keep Racism Out’ logo.
“We have chosen to be the first to broadcast a soccer match in the metaverse because we believe that the frontier of technological innovation is extremely important for a modern league such as Serie A. MENA represents a strategic area for us due to the dominant presence of Generation Z and the particular receptivity to new developments. This is the continuation of a path that began with the release of the first NFTs in May 2021 and continued with the construction of the International Broadcasting Centre in Lissone.” Luigi De Siervo, Serie A chief executive
In a bid to draw a larger audience, Serie A thought that showing matches in a digital environment where fans could interact using virtual avatars would be key. Metaverse is a platform that could be utilized to attract tech-savvy users who prefer to utilize newer technologies to access entertainment.