Viva Chiefs’ Kingdom Wins a Second Mid-America Emmy for Season 2

For the second year in a row, Viva Chiefs’ Kingdom, the Kansas City Chiefs’ Spanish-language docuseries, has been honored at the Mid-America Emmy Awards. Samba Digital once again contributed to the project through its Spanish-language content & storytelling team.

Two seasons, two Mid-America Emmys

Season 2 of Viva Chiefs’ Kingdom won in the [category] category at the Mid-America Emmy Awards ceremony on [date]. One year earlier, Season 1 took home a Mid-America Emmy of its own.

The awards are presented by the Mid-America Chapter of the National Academy of Television Arts and Sciences (NATAS). Winning back-to-back confirms the strength of a format built for the Chiefs’ Spanish-speaking fans.

The Kansas City Chiefs’ first Spanish-language documentary

Launched in 2024, Viva Chiefs’ Kingdom is the franchise’s first long-form Spanish-language production. The two-episode first season followed 12 Chiefs fans through the 2023 season, all the way to the Super Bowl LVIII title.

The series aired in the US on Telemundo and is available on the Chiefs’ official YouTube channel. Season 2 [one-line synopsis, number of episodes, broadcasters].

Samba Digital’s role

Across both seasons, Samba Digital’s Spanish-language content & storytelling team worked alongside the Chiefs’ production team on [exact scope: writing, production, post-production, subtitling].

The goal stayed the same: to capture the passion, culture and sense of community that make this fan base so unique. Read the story behind the project in our Season 1 article.

International fans: a growth engine for sports brands

Viva Chiefs’ Kingdom reflects a belief at the heart of what we do: a franchise grows beyond its home market when it speaks its fans’ language. Authentic Spanish-language content builds a lasting bond between a sports brand and an international community.

This is the expertise Samba Digital brings to partners such as PSG, Juventus, the Orlando Magic and Roland-Garros: building and engaging international fan bases.

Congratulations to the Kansas City Chiefs

Congratulations to the Chiefs and to everyone who brought Season 2 to life. Viva Chiefs’ Kingdom!

Looking to grow your international or Spanish-speaking audience? Talk to our team.