Women’s Euro 2022 names LinkedIn as national sponsor
As more women’s football news emerges, the Football Association and UEFA have added to the growing newsreel. This European confederation has formed a new partnership with LinkedIn for the 2022 Women’s European Championship national team tournament.
As a national sponsor of Euro 2022, which will take place this summer in England, the business-focused social media platform will host a number of fan activations surrounding the tournament. While we wait for Euro 2022, LinkedIn will start a campaign called “Make Work Work for Women”. This campaign will develop content that showcases the inspirational stories of female game-changers.
LinkedIn is not the first, nor will it be the last, company to join a list of national level partners. Other notable collaborators include Lego, Pandora, and Starling Ban. The Euro 2022 agreement, on the other hand, is to be the platform’s most significant agreement to date.
This tournament has the potential to be a watershed event for the new agreement. It will provide a platform for professional female athletes to demonstrate their abilities and accomplishments. Off the field, LinkedIn is rumoured to be experiencing an increase in the number of sports professionals using the network to share unique stories and insights about their work. This collaboration offers a big opportunity to promote the tournament as well as extend the women’s game through their platform and introduce it to new audiences.