TikTok has signed on as the Women’s Six Nations’ first-ever title partner
TikTok has been making headlines after announcing a new four-year partnership with the Six Nations international rugby union event. As a result of this new deal, TikTok will become the first-ever title sponsor of the women’s competition. This is not all, as TikTok will become an official partner of the men’s Six Nations and the Autumn Nations Series of Test matches, until 2025.
TikTok is overjoyed, as the Six Nations rugby union footage has already gotten 5.1 billion views. This popular video platform has now been entrusted with raising the visibility of women’s sports.
HISTORY MADE.— TikTok Women's Six Nations (@Womens6Nations) January 27, 2022
Landmark partnership between @SixNationsRugby and @TikTokSports signals historic first title partnership for Women’s Championship.
The TikTok Women's Six Nations will commence in 2022! ✨ pic.twitter.com/vYE1yzxJu8
Each of the six participating unions will use TikTok rugby creators to generate videos for the Six Nations. Fans will see this content delivered through both the official tournament and team TikTok accounts. In addition, to encouraging engagement with its rugby union content, the site will use special effects and hashtag challenges.
There is a first time for everything
The first title partner in the history of the Women’s Six Nations championship, as well as sponsorship for the Guinness Six Nations and Autumn Nations Series, is undoubtedly a watershed moment.
These two make an outstanding team since they have the same goal of providing the best possible experience to fans. Keeping this in mind, this is the ideal platform for fans to access and participate in rugby all year. This is supplemented by the shared purpose of providing the sport with a global shop window through which to attract new and existing fans. Not only that, but they both share the goal of bringing women’s sports to a wider audience.
TikTok’s rapid rise in sporting talent, fan networks, sports trends, and commentary makes it an appealing medium for engaging new and existing Six Nations rugby audiences. Furthermore, they are bringing the spirit and passion of these legendary competitions to their community.
Six Nation’s popularity is growing, as the event has struck a three-year agreement with Breitling. This big agreement includes the Swiss luxury wristwatch becoming the official timing partner of the men’s and women’s international rugby union championships. As part of this new deal, Breitling becomes the first Six Nations timing partner to also sponsor the women’s event. Breitling’s contract also includes pre-World Cup matches for the Autumn Nations Series and the Rugby World Cup in 2023.
The 2022 men’s Six Nations season has already begun, with Ireland taking on defending champions Wales in the first match on February 5th. We still have a few weeks till the women’s championship, which starts on March 26th and ends on April 30th.