Flamengo sets a new record as Facebook interactions decline

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Monthly, we rate clubs from Brazil, Mexico, Argentina, Uruguay, Chile, and Columbia in our LATAM club rankings. After the return of matches in Argentina in July after a temporary delay, a new high was reached since the rankings began. This is a tremendous feat for Flamengo, who has always been a strong club in our rankings. This new record has surely boosted Flamengo’s reputation, considering the squad did not even reach these figures when they were declared Brazilian champions at the end of February. Incredibly, this team racked over 69 million Instagram interactions, the new record in our leaderboard. As a result, Flamengo has maintained its great reputation by setting a new record for all Latin American teams. Flamengo had already won 63 million, a record for any team at that point in time.

To learn more about Samba’s Monthly LATAM Rankings, including Flamengo’s continued dominance as matches restart, click here.

Few clubs have been able to break this new record, with only São Paulo getting close in May, with 38 million on Instagram, demonstrating how significant this achievement is. Unfortunately, it is not all good news for all these teams this month; Colombia is the only country without a representative in the Top 20. Colombia came up short with just more than 13.79 million interactions, causing the team to drop out of the Top 20.

River and Argentina

River Plate’s elimination from the Copa Libertadores in favor of Atlético-MG has resulted in a decrease in interactions for the Argentine squad. Despite having 24 million Instagram engagements, River saw a 22% dip in interactions on July 2nd. Argentina’s social media activity has decreased across all three platforms as a result of their absence from the Copa Libertadores semifinals.

When it comes to Instagram interactions, Boca Juniors witnessed an increase of just 21%. A similar gain of 13% was seen on Twitter, despite a decrease from 11th to 13th place in the rankings. This is not all, they also saw a significant drop of 17% on Facebook, ​which rose from 12th to 11th place in the rankings from the previous month.

Consumption division

Even with a smaller user base, Twitter already outperforms Facebook in Brazil, accounting for 30% of all interactions. In Argentina and Uruguay, the same is true, with Twitter having more interactions than Facebook. In Mexico, Twitter still has a long way to go. This popular platform only represents 32.7% of all interactions between Mexican clubs on Facebook. On the topic of this platform it’s worth recalling that until May, Facebook was the most popular social network in Mexico. However, this platform didn’t keep its crown for long as it was overtaken by Instagram in June, July, and August.

General Numbers – Twitter

Like Instagram, Flamengo also smashed the monthly record with 8.47 million interactions. After winning their second consecutive Brazilian title, Rio de Janeiro’s club gained 8 million in one month, breaking the previous record set by the club. Again, River Plate and Cruz Azul were the only non-Brazilian teams to make it into Twitter’s Top 10. In terms of River Plate, they have managed to climb to the fifth rank despite a decline of 700,000 interactions from July’s second spot.

Although Cruz Azul had 200 thousand fewer interactions, it went from tenth to the eighth rank in a matter of weeks. Due to this small improvement, they even passed Rio de Janeiro Vasco and Fluminense in the standings. Both Colombians and Uruguayans were unable to reach the 20th rank this year. Not only that but both Colo Colo and Atlético Nacional saw elimination from the ranking with 206,000 and 202,000 interactions respectively.

Find out more about our Monthly Rankings, in which we rank sports betting houses, with Sportsbetio taking first place.

An year of decline for Facebook

Users appear to have abandoned Facebook when it comes to communicating with their clubs. August has the fewest interactions of all the months since the beginning, with 37.55 million compared to 69.2 million in January. Only in the month when football was temporary on hold in Argentina and Colombia did Facebook triumph.

Chile

When it comes to rankings, Chile does not typically place in the Top 20. However, it surprised the world by placing Colo Colo at 13th with 804,000 interactions. After a great performance in both the Copa Chile and Chilean Championship, fans have a reason to be optimistic. Thanks to their performance Chile’s interactions have grown on all three platforms. Impressively they increased by 30% on Facebook, 32% on Twitter, and 22% on Instagram when compared to the previous month.

Uruguay

Peñarol took advantage of Uruguay’s statistics, accounting for nearly 70% of the country’s total Instagram interactions. With these impressive percentages in mind, Peñarol finished 18th as a consequence of the results. In terms of Twitter, Uruguay is ranked 17th, with 66% of all interactions coming from Uruguay.

As matches resume, Flamengo maintain their lead in the LATAM rankings

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On a monthly basis, we rate clubs from Brazil, Mexico, Argentina, Uruguay, Chile, and Columbia in our LATAM club rankings. The Colombian Championship caused a disruption in June, resulting in an absence of matches in Argentina. With this in mind, and in light of the Liga MX’s end, the number of interactions has dropped to its lowest point of 243 million since the ranking began. In July, however, the matches returned to Argentina, and viewership climbed with games in Colombia, not to mention the start of the Copa Libertadores da América following a pause for the Copa América.

Learn more about the LATAM Rankings, as well as Flamengo’s recent achievements.

General Numbers

After the Colombian Championship was interrupted in July, the rankings gradually recovered, and Instagram, Twitter, and Facebook saw some interesting results. On Instagram, all six alternate nations of interactions had a modest 39% increase from June to July. Of course, there’s more, as Instagram accounted for a whopping 77% of all interactions in July.

Instagram wasn’t the only social media site to see success. In comparison to July, Facebook and Twitter both saw an increase in engagements. The number of interactions on Facebook jumped from 34.8 million to a whopping 43.96 million. Twitter, too, increased from 24.46 million to 32.06 million engagements. However, it is not all good news for Twitter. The platform continues to struggle to expand in Colombia and Chile, where the figures are only slightly higher. In terms of growth, Facebook saw a 9.1 million increase from one year to the next, with the majority of this growth occurring in Mexico and Argentina. Brazil, despite accounting for 40% of total interactions, had a drop in the platform’s overall number of interactions. 

Flamengo’s dominance is undeniable

Flamengo reached an astonishing 62.97 million interactions in July. This is an increase from 38.8 million in June and 54.03 million in May. This increase is thanks to the arrival of Renato Gacho, Flamengo’s new Manager, and his consecutive victories by rout. The Rio de Janeiro club has complete control of all social media platforms and engages in social and digital distancing in practically all of them.

Fla x Cruz Azul on Facebook

Only Cruz Azul (MEX), which had been without a title for a long time, has broken its dry spell. The club has gotten its followers to engage in an incredible 4.08 million interactions and came close to matching Facebook. Cruz Azul was on the verge of moving to Flamengo’s place for the second month in a row, with only 531 encounters separating them in June.

Cruz Azul hit its highest point on July 18th, with a total of 882,000 contacts. Flamengo, on the other hand, fell short of the 882 thousand mark, with its greatest performance on Facebook hitting 380,000 engagements. River was in third place with 700 thousand fewer interactions than Flamengo. However, they did exceed Flamengo in the daily peak with 460 thousand engagements after the Copa Libertadores triumph over Argentino Jrs.

Equality only on Facebook

There is definitely a pattern emerging in our leaderboard. Five of the clubs on Facebook are Brazilian, four are Mexican, and one is from Argentina. These clubs have also taken over Twitter’s top ten, with eight of the ten being Brazilians. Not only that, but seven of the top ten clubs on Instagram are Brazilian, two are Argentine, and one is Mexican.

Uruguayan presence

Despite the fact that it has been a mixed bag, Uruguay has come out on top. Uruguay has finally landed in the top 20 on Instagram, the social media platform with the highest rate of interactions. Peñarol, which beat Nacional in the Copa Sudamericana, surpassed Independiente (ARG) in terms of interactions with 2.87 million. They were not only successful on Instagram, but also on Twitter, where Peñarol was ranked 15th and Nacional was ranked 19th.

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Twitter is branching out into eCommerce with the launch of new shopping feature

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Following the end of Twitter Fleets and the debut of a beta version of Professional Profiles for brands, Twitter has now surprised users with yet another major update for this platform. With the launch of Shop Module, a new retail feature, Twitter has taken the next step in its business strategy. This feature is still in its early phases of development. Despite the fact that it has not yet been made public, a number of companies in the US are actively testing this new function.

Learn more about Twitter’s decision to remove Fleets as they launch a new TweetDeck platform.

This shop module allows businesses to promote their products at the top of their profiles. Users who visit a profile with the Shop Module enabled can browse the product carousel. This feature allows viewers of their favorite companies to tap on a specific product to learn more about it. Users can utilize this feature to find certain products and then purchase them without ever leaving the platform.

With the growth of eCommerce, many social media platforms are looking to combine retail components to keep users on the network for longer and improve revenue opportunities. With such a large user base, it’s no surprise that Twitter is exploring a similar strategy.

Free or monthly fee?

In the past, some Twitter updates required users to pay to gain access. Users of Twitter Blue, for example, pay a monthly fee to gain access to additional tweet features. Premium access may become more common as Twitter evaluates changes to its TweetDeck platform, which might lead to a similar subscription. As part of Twitter’s plan to double its revenue by 2023, more paid choices could become standard. Given Twitter’s need to boost income, it’s possible that this new product showcase will become a paid service.

Learn more about Twitter’s recent changes, such as the audio push with the ‘Spaces’ feature.

Twitter has also launched a new Merchant Advisory Board. A number of organizations that have already established themselves on the network will be included in this feature, and they will be consulted on future business tool developments. Twitter is presently working on adding shopping options to Tweets, which could be the next step for this new feature. While these retail features will take time to develop, they appear to offer a lot of potential for Twitter’s long-term growth.

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To find out more about Samba Digital, get in touch with us via our Contacts Page.

Twitter removes ‘Fleets’ as it prepares to test its new TweetDeck

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Twitter made a surprising announcement last week that will surely have an impact on their platform in the future. This social media network has announced that Fleets, their very own stories format, will be retiring after less than a year in service. Following this announcement, Fleets are expecting to be in the last weeks before leaving in early August. There is, however, a new beginning with this ending. Twitter’s focus is now shifting away from Fleets and into a new audio Spaces product, as well as a revamped TweetDeck.

Learn more about Twitter’s business efforts, including its most recent relationship with the National Football League.

Fleets History

The goal of Fleets was to give people a place to express their fleeting thoughts. It was with the hope that this would encourage more people to join the Twitter conversation. However, the outcome was less than ideal. The number of new people joining the discussion with Fleets did not increase as they had hoped.

Last month, Twitter launched its first test of Fleet ads, further elevating Fleets in the minds of its users. It was difficult to know whether the option would be useful for businesses as Twitter had not disclosed any official data on Fleets usage.

Because of the slow growth of Fleet users, Twitter has concluded that it is mostly utilized by those who are already Tweeting to promote their own Tweets and communicate directly with others. Users are ultimately using Twitter as a free amplification route, rather than contributing to the entire Twitter experience as intended.

New features to replace Fleets

With this information, Twitter made the executive decision to go a different way, while simultaneously learning from this feature and applying it to new areas of its platform. Updated camera options to better support full-screen images and full-screen ad formats are likely to be among the new areas.

It has also been suggested that they’re boosting in-progress audio Spaces near the top of the timeline to increase audio participation. The profile bubbles at the top bar will be visible when subsequent upgrades are released, so not all of Fleets features will be lost.

Twitter had also started pushing Fleets in other ways as well, such as presenting users Fleets from individuals they don’t follow and emphasizing comparable Fleets when growing specific postings. The think tank, however, later withdrew these possible enhancements.

Click here to learn everything there is to know about Twitter’s audio-focused platform, Spaces.

TweetDeck Updates

Since January, rumors of a TweetDeck update have circulated, along with hints of possible paid feature add-ons for the platform’s increasing subscription options. Twitter has begun a live test of the redesigned TweetDeck, confirming the rumors. A Tweet Vompser, enhanced search tools, and additional column types are among the new features. There will also be new ways to organize your columns into Decks, allowing you to do more with your data.

https://twitter.com/TweetDeck/status/1417586159220367361?s=20

The new column layouts, which allow you to resize and rearrange your columns to give them more or less screen time, are the most noticeable display enhancements. You may now customize your columns by extending and reducing them on-screen.

It’s not a problem if consumers don’t like the idea; this function is optional, and you can maintain your columns as they are. Users may also construct new Decks with this upgrade. These Decks allow you to create a whole new set of columns that will display on a secondary dashboard that will be accessible from your sidebar.

The new TweetDeck, which belongs to the genre of search tools, has a basic interface for search options. Users are, however, restricted by Twitter’s sophisticated search parameters. These parameters have always been able to incorporate into your TweetDeck tracking columns. Although these search tools will remain accessible, they will be easier to use as a result of this improvement. And just when you thought you’d seen it all, there’s one more. Within the app, you can now see how your tweets will appear, making it easier to plan and schedule them.

More testing to come

TweetDeck’s latest version is currently available to a select number of people in the US and Australia who were picked at random. A notification will appear on the user’s TweetDeck dashboard encouraging them to test out the new TweetDeck. Because it is such a powerful and valuable tool, TweetDeck is gaining more attention. However, we may see them go much further in the future, and increase the number of testing of the existing TweetDeck.

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NFL’s long-term agreement with Twitter now includes Twitter Spaces

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The National Football League and Twitter, the popular social media platform, have announced a multi-year extension of their partnership. Among other things, this deal includes a promise to deliver 20 unique content features on the live audio feature Twitter Spaces throughout the 2021 season. The NFL is the first sports league to partner with Twitter to offer sponsored Twitter Spaces, making this a noteworthy collaboration.

Learn more about the NFL’s interesting new projects, such as its move into mobile gaming.

The NFL’s Space will feature current and former players discussing matchups as well as providing detailed insights. They’ll be available throughout the season, as well as during important NFL events like the Super Bowl and the NFL Draft.

It’s worth noting that this isn’t the NFL’s first foray into the audio industry. The NFL tested live audio at this year’s Draft in April as part of a partnership with Clubhouse, an invitation-only networking site. They continue to work with the league and its players’ association.

This commitment to Twitter Spaces has been described as another inventive step forward in this long-running partnership. This relationship will provide NFL fans with a new method to interact with live audio in the weeks leading up to the NFL’s biggest events of the year, as well as throughout the season.

Read more about Twitter’s development of “Spaces” in response to Clubhouse’s competition.

A partnership since 2013

Since 2013, this premier football league has worked with Twitter. This isn’t the first time the league has used Twitter to broadcast games after such a long relationship. The platform has previously been used by the league to broadcast Thursday Night Football games. Aside from Spaces, the NFL’s new Twitter agreement will see the league publish highlights on the platform throughout the season. They’ll also create Twitter Moments for each thrilling match. Furthermore, each week, an expanded variety of Twitter Polls will be available for NFL fans to vote on.

This is yet another step toward giving NFL fans on Twitter more of what they want to see. There will be some spectacular touchdown highlights during the season. Not only that, but they’ll be doubling down on innovation by incorporating Twitter’s live audio format, Spaces, to bring fans even closer to the game.

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Sportsbetio remains at the top of the leaderboard as the Big Brother Brazil finale causes a stir on social media

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In Brazil, May was a month full of crucial decisions for the regional championships. May is significant not only for football but also because it marks the end of the 21st season of Big Brother Brazil. Such large-scale events made quite a stir, generating a lot of talk on Brazilian social media.

With the increased rivalries and Big Brother in a decision-making mood, the bookies’ performances on social media with their profiles in Portuguese have undoubtedly improved since April.

Total numbers 

During the month of May, sports betting sites with Portuguese accounts generated a total of 341,000 thousand interactions across Facebook, Twitter, and Instagram.

Unlike football clubs, where Instagram has five times the number of interactions, Twitter has the greatest engagement rate among sports venues. In total, almost 181,000 thousand interactions were generated, representing a staggering 53 % of all interactions. Instagram accounted for 40% of the total, with 138,000 thousand engagements. Following Instagram, Facebook came in with 7%, amounting to slightly over 21,000 interactions. 

Leader 

On both Twitter and Instagram, Sportsbet.io took the top rank in terms of total interactions in May. When Twitter and Instagram were combined, this house came in first with an astonishing 148,000 interactions.

On May 22nd, Instagram reached its pinnacle, accumulating 10,000 engagements. With 8,500 thousand of these interactions taking place in a draw for the title of the Campeonato Carioca do Flamengo, a club sponsored by the firm.

Of course, we must not overlook their Twitter accomplishments during the last month. A post about Big Brother Brazil was recorded as the highlight. Gil do Vigor, a contestant on the reality show, was the biggest star in this episode, according to Sportsbet.io. With this in mind, this message drew a whopping 32,000 interactions on this platform.

More highlights

On May 16th, KTO Brazil surpassed the 3,000-thousand-interaction threshold on Instagram. This is all owing to the post with over 20,000 views featuring Liverpool goalkeeper Alisson, narrated by Paulo Andrade, ESPN Brazil’s narrator. Despite the fact that we are focusing on social media, it would be impolite to ignore the narration. Several profiles on the day highlighted it, including the KTO, who know how to seize the moment to publish.

On the 18th, Dafabet bet on the Santos fan’s pride, announcing with a design that it was betting on the “largest Brazilian in the world.” A second post on the same day with an offer for followers to get the result right and earn a $20 free bet stimulated their interaction even further. This post was a huge success, with Santos liking it and the post generating an incredible 2,800 engagements.

Who else is posting?

BetWat esports BR was the most active profile on Twitter. In March, they published 1,400 posts, totaling 4,58 thousand. Despite their efforts, they have only 0.11% engagement.

LuckyBetting generated 148 posts on Instagram out of 1369 total posts involving sports bookmaker profiles.

New followers 

In May, KTO Brazil gained the most new Instagram followers. KTO Brazil was able to gain an incredible 4.6 thousand followers, representing a 12.63% growth in their fan base. Betfair was close behind, with 4,500 thousand new followers, representing a 21.29% growth.

In terms of Twitter, Betmotion, which ended its sponsorship of Fluminense on June 1st, was the company with the most new followers. They gained an incredible 1,600 followers, a 39% increase over their previous following. Sports betting sites gained a total of 10,500 new Instagram followers and 4,600 new Twitter followers.

Keep up to speed with sports betting houses’ social media rankings, including last month’s interactions, by following this links

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Flamengo maintains its lead despite a drop, and LATAM Rankings has the highest interactions to date

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On a monthly basis, we rate clubs from Brazil, Mexico, Argentina, Uruguay, Chile, and Columbia in our LATAM club rankings. In May, the results of their club’s achievements across the three major social media platforms reached a milestone, with the biggest number of interactions since the LATAM rankings were created.

General Numbers

May was unquestionably a great month, as it was named the month with the most interactions since the LATAM ranking was established. We found a total of 370 million interactions between Twitter, Facebook, and Instagram across all six countries studied when all interactions were added together.

This month, all three social media platforms saw an increase in the number of interactions, which is cause for joy. Instagram came out on top with a whopping 25% gain, followed by Twitter with 23% and Facebook with 22%. Instagram is on a roll and has had the most engagements in recent months, accounting for 73% of all interactions in May.

Problems in Colombia 

Colombia is already a country that does not stand out in terms of digital challenges, with poor percentage performance in comparison to its population. However, following the social unrest in May, when a large number of people took to the streets to oppose tax reforms, the number of interactions fell even further. Columbia had a total of 48.51% fewer people than April. Total interactions were 7.64 million, compared to 14.83 million in April.

This precipitous reduction is undoubtedly discouraging; it’s possible that the national championship matches are to blame. This tournament was halted, and some of Colombia’s Libertadores games were even broadcast in neighboring countries.

Twitter x Facebook 

This trend has now become a reality. Even though it has fewer subscribers, Twitter has shifted to Facebook. Facebook had 24.99 million interactions in the previous month, while Twitter had 26.58 million.

Uruguay has closely followed this trend and does even better on Twitter. Mexico, on the other hand, has taken the opposite approach. With the growth of Facebook, this North American country now has a larger edge over Twitter, with 19.62 million users compared to only 4.60 million on Twitter.

Leadership Relay

Facebook has introduced three new leaders during the last three months. With 4.40 million interactions in March, River Plate took the lead. Flamengo was the most popular in April, with 4.95 million. São Paulo surpassed them all in May, claiming the top spot with 8.25 million interaction.

Not only that, but Cruz Azul from Mexico is on the rise, with a whopping 7.62 million interactions. If SPFC’s performance had not been exceptional, this club may have been the leader.

Flamengo rules Twitter and Instagram

Despite a decline in performance since last month, Flamengo remains in first place. Rio de Janeiro’s Instagram interactions dropped from 57.66 million to 54.03 million. Meanwhile, São Paulo saw a growth of 38.76 million interactions, which is quite impressive when compared to SPFC’s 23.46 million interactions in March.

Only River Plate and Boca Juniors from Argentina are among the top ten performers, with Cruz Azul from Mexico just missing out in 11th place. The Brazilian dominance on Twitter has been constant. River Plate, presently in third place, and Cruz Azul, now in eighth place, are among the top ten ranks.

Chile

Only Colo Colo, a Chilean group, cracked the top 20 this month. Instagram accounted for 3.01 million interactions, propelling them into the top 20. On Facebook and Twitter, however, the scenario was different, with Chilean clubs failing to make the top 20.

Keep up with the LATAM rankings, including what happened in April, by clicking this link.

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Flamengo takes the lead in the LATAM rankings, with São Paulo close behind

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Welcome to our LATAM club rankings, where we rank clubs from Brazil, Mexico, Argentina, Uruguay, Chile, and Columbia on a monthly basis. We saw some impressive results from their club’s performances across the three major social media platforms in April, with Flamengo topping the leaderboards on Facebook, Twitter, and Instagram.

April Considerations

In comparison to March, there was a 14.14% rise in Facebook, Twitter, and Instagram interactions last month. The end of the Brazilian Championship and the start of the Regional Championships could be viewed as key factors in the significant decrease in interactions in March. However, the Brazilians’ bad luck came to an end in April, when they staged a huge comeback. With 142 million monthly Instagram engagements, Brazil has hit the highest monthly engagement mark. This huge increase can be attributed to the launch of the Copa Libertadores da América. Flamengo, in particular, reaped the benefits of the competition’s launch, with 22 million Instagram interactions alone.

Uruguay and Mexico have seen an increase in their social media success on all three channels, following Brazil’s success. The number of interactions in Uruguay has increased by 46.41%, to a whopping 6 million. Brazil isn’t far behind, with 183.6 million interactions, up 25.1% from the previous year. Mexico’s growth continues to rise, but at a slower pace. They increased by 9.02 percent, gaining 31 million interactions, a goal they had also reached in February.

Flamengo: a case of digital success in April

Flamengo has risen to the top of the charts on each of the three social media sites. They have not only been declared champions, but they have also accounted for 37% of all Brazilian interactions between the 20 teams in the first division.

You can not only read about their performance, but you can also see it. The video below shows Flamengo’s celebrations after winning the Brazilian Super Cup on penalty kicks.

Shortly after the victory, this video received 618 thousand views. With 1.54 million interactions in just 24 hours, it rocketed to the peak of the month on Facebook.

This isn’t the only video that has made it to the peaks of the month. After this video of the Super Cup victory over Palmeiras was uploaded – still on the Brasilia lawn – the number of interactions on Instagram skyrocketed. For a total of 2.55 million views, this video below gained an impressive 1.050 million interactions, consisting of a mixture of likes and comments.

Twitter Tupiniquim

On Twitter, our Brazilian clubs are well-represented, with nine of the top ten clubs in April being Brazilian. The only exception to this infiltration is Argentina’s River Plate. This one squad, however, is no match for these nine teams. Brazilian interactions make up 65.2 % of all interactions, or 20.8 million of the 31.94 million total.

This isn’t the only positive news from Twitter; the number of users in countries like Brazil and Argentina is now equal to that of Facebook. For its success in April, Uruguay deserves special mention. This is due to the fact that Uruguayan fans are nearly twice as active as Chileans (977 thousand x 536 thousand interactions). Given that Uruguay’s population is 5.5 times smaller than Chile’s, this is unexpected.

The difference in numbers

There is a large disparity in numbers from April; consider  São Paulo to get a sense of the true gap between first and second place. With a total of 2.5 million interactions,  São Paulo had the second-best social network score of the LATAM countries. This large total is due to its successful debut in the Copa Libertadores, which it won 3 to 0 against Sporting Cristal away from home. In contrast, Flamengo beat Velez Sarsfield 3 to 2 in Argentina on the same day, bringing in 4.42 million viewers.

Mexico in numbers

Mexico was the most divided in April when it came to interactions between the three networks. They’ve seen a slight increase on Instagram, but this hasn’t been repeated across all platforms, as Facebook has seen a significant drop. In April, Instagram accounted for 49.45% of all interaction, while Facebook saw a 40.8% drop. Despite its mixed results, Mexico’s overall Instagram user base remains small, accounting for just 7.25 % of the total 216.7 million interactions.

When looking at their Facebook performance, Mexico’s success is also evident. With 12.98 million interactions, Club América (3rd), Cruz Azul (5th), and Chivas (7th) are among the top ten. Unfortunately, other social media sites have not followed suit, with their results falling short of Mexico’s potential as compared to other countries.

In the Instagram analysis, Club América was in 11th, while Chivas was ranked 16th. On Twitter, things aren’t any better, with Club América in 14th place with 800 thousand interactions and Chivas in 17th place with 412 thousand interactions.

In Mexico, Chivas Guadalajara produced the most engagement on Instagram. Although it does not seem to be a high point, Atlas got 612 thousand interactions on April 24th, a 1 to 0 win. Chivas hit a high of 360 thousand Facebook interactions, with Instagram being their most successful platform.

Argentina

In April, River Plate’s interactions dropped by 8.4 million compared to March. This month’s poor performance may be due to Marcelo Gallardo’s drop from first to the seventh position on Facebook. Argentina’s Facebook interactions are down 2.1 million, and the situation is only getting worse. They continued to lose 5.6 million interactions on Instagram in total.

There is, however, some light at the end of the tunnel: Boca Juniors hit a new high of just over 150 thousand interactions on Facebook, surpassing 1 million. Growth was also slow on Twitter, with just 53,000 interactions and only 10,000 more on Instagram.

The rapid decline of the River and the stability of Boca reduced the total number of Argentine interactions to about four million. In other words, there was a 9.21% drop in April compared to March. Despite the decrease, the number indicates that the other teams saw a small rise, which was insufficient to compensate for River Plate’s decline.

They made an impression in March with 51 million interactions, but they fell short in April with just 46.3 million. The next day, they had their best result in Argentina, a thrilling 3-2 victory over Colón in the 9th round of the Argentine Championship. On this exciting day for Rover Plate fans, there were 1.92 million interactions. This success can be compared to Boca’s best publication on the 28th, which had 1.3 million interactions on the day it beat Santos in the Libertadores Cup final.

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Sportsbetio on its way to the top as Bodog climbs the leaderboard

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More and more sports betting companies are joining the movement to drive the Brazilian sports industry forward in today’s world. Sports betting companies, who typically advertise on club shirts through direct sponsorship are now expanding. They are now incorporating themselves into the rising digital market through their own digital projects. With the growth of these digital ventures booming, Samba Digital decided to assess how some of these companies with Portuguese profiles performed in April.

April comments

Samba’s analysis included 16 sport betting accounts, all of which have established Portuguese profiles on three major social media platforms: Instagram, Facebook, and Twitter. In April, all 16 Instagram profiles created a total of 164.2 thousand interactions.

Sportsbetio is one of these 16 accounts, and it has been dubbed one of the most famous Instagram accounts in the last month. Meanwhile, Bodog, which has the most daily interactions, could give Sportsbetio a run for its money. With a single post featuring BBB 21’s decisive moment on April 13th, they were able to produce 15.2 thousand interactions.

Bodog not only had the most daily interactions but also had the second-best April performance. They produced 14.4 thousand interactions with only one post, promoting Flamengo vs. Palmeiras in the Supercopa do Brasil final on April 9th.

All 16 accounts were active on Instagram in April, resulting in an incredible 807 posts on this social media platform alone. Estadium has been particularly busy, posting 160 times in April alone, accounting for 19.83 % of all entries.

Meanwhile, on Twitter, Betsul had the highest rate of engagement per tweet. This sports betting profile was able to publish ten posts a month, with a great engagement rate of 9.5 %. This isn’t the only positive news from Twitter. KTO and Sportsbet, with 731 and 564 tweets, respectively, became the two profiles in their Portuguese profiles with the most posts among sports betting houses. These two profiles combined to create 1295 posts, accounting for 63% of all posts examined.

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Atlético-MG celebrate Ronaldinho and São Paulo climb the rankings

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In our analysis of Instagram, Facebook, and Twitter, the Brazilian Serie A saw a slight increase compared to the previous week. In total these three social networks generated 29.9 million, which is a slight rise of 2.32%. However it is not all good news in Brazil, as Serie B has seen a 15.1% decline in interactions.

Despite the rise in Serie A, their digital performance is the second lowest in 2021, with just a small improvement over the previous week. Is this how fans are voicing their frustration with the State Championships?

Facebook x Twitter – The difference has never been so small

With a 4% decline in the past week, Facebook saw Twitter exceed the total number of Serie A team interactions. In addition to increasing by nearly 10%, Twitter has narrowed the gap between these two sites by just 148,000 interactions.

Who fluctuated this week?

Flamengo must have put in a lot of effort this week as their performance has improved by 33% in that time. Not only has their performance improved, but so have their interactions, as they have passed 10 million in just seven days. Palmeiras looms in their shadow with a nearly 48% drop and Santos close behind with a 50% decrease.

Cruzeiro has had a mixed week, starting with a strong performance in the interaction rankings. However, after losing to América-MG, they have fallen 51% in the last week. Despite the limited number of interactions, the “Coelho” has increased from 59,000 to 90,000 this week.

Reinforcements leverages interactions

In just 24 hours on Wednesday, São Paulo got 1.55 million Instagram interactions thanks to the defender Miranda’s announcement. This excellent performance accounted for over 46% of the SPFC’s total of 3.35 million interactions for the entire week.

Reverence for the idol

The 21st of March will be memorable to fans as Atlético-MG paid tribute to Ronaldinho. Within a week, the club had produced 11 Instagram posts commemorating his career’s most memorable moments and accomplishments. The club created 460,000 interactions as a result of these posts, earning them the second-best performance of the day.

Performance on Instagram keeps Vasco on top, but …

This week, Vasco received 1.14 million Instagram interactions. They were, however, ranked 12th on Facebook and 10th on Twitter. Despite their strong success on Instagram, they were only ranked seventh overall.

Caldense’s fans created 310,000 interactions from all their hard work following a 1-1 draw in the Copa do Brasil. However, since the majority of these interactions were negative, this might not be good news. The fans’ dissatisfaction with the team’s recent results has resulted in these unpleasant interactions.

The classic match against Botafogo for the State Championship on March 21st, 2021, was another game that did not attract a cheering audience. Despite the fact that this game had 300,000 interactions, the team was not at its best. The club only just tied in the second half. With no reason to celebrate, the team was met with negative and anger-fuelled interactions from their once supportive fans. 

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