The PGA Tour is coming to Spaces as part of a larger content deal with Twitter

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The PGA Tour has expanded its collaboration with Twitter to include unique content for the social media giant’s Spaces live audio function. Throughout the year, exciting new Spaces will be in development featuring current players and industry professionals discussing the activity on the PGA Tour, including the FedExCup.

These ‘Tour Spaces’ will make their debut during the Honda Classic, which will be from February 21st to February 27th at the PGA National Resort & Spa in Florida. The PGA Tour’s official Twitter account will provide fans with coverage that will be available globally.

Read more about Twitter’s most recent expansions, which include a bet on NFTs and the acceptance of bitcoins.

As part of this deal, the PGA Tour will continue to post daily real-time highlights from its tournaments on Twitter. Furthermore, the organisation will create individualised and player-specific highlights. Not only that, but there are weekly Twitter Moments summarising tournament action, which can be sponsored through Twitter Amplify.

The PGA Tour and Twitter collaborated in 2015 to establish Amplify, which allows advertisers to promote PGA Tour video content. Following that, these two major institutions worked together to present live tournament coverage of the first two rounds of the 2016 FedExCup Playoffs. Following that, they pledged to provide live PGA Tour coverage from select events during the 2016/2017 season.

https://twitter.com/spaces_bz_en/status/1483485381714665472?s=20

The popularity of Spaces

Twitter Spaces is becoming a larger part of the social media content mix for the sports business. This season, the NFL and NBA plan to have at least 20 and 40 Spaces. Meanwhile, ESPN was the first publication to organise a ticketed Space in December. Furthermore, Fox Sports increased its partnership with Twitter last month. They will integrate Spaces to increase social media coverage of the FIFA World Cup in Qatar this year and the Women’s World Cup in Australia and New Zealand in 2023.

As a result of this collaboration, the golf community on Twitter has developed significantly. This year, weekly Spaces will bring them closer than ever before to events and expertise. Meanwhile, the PGA Tour has extended its multi-year broadcast agreement with SiriusXM radio. SiriusXM will continue to broadcast event coverage on its PGA Tour Radio channel for subscribers throughout the US until 2024.

Learn more about the latest Twitter developments, such as ESPN becoming the first sports publisher to host a ticketed Twitter Space.

Throughout the season, SiriusXM will carry live coverage of all 38 PGA Tour tournaments. As part of the contract, the Players Championship, FedExCup Playoffs, and Presidents Cup will have hole-by-hole commentary and expert analysis. A number of exclusive news, interview, and analysis shows have been added to the schedule.

The Ladies Professional Golf Association (LPGA) has named Velocity Worldwide as its official global work platform. Velocity Worldwide announced a partnership with the LPGA Tour and the LET to highlight its players’ global significance through greater narrative opportunities and player recognition.

ESPN named the first sports publisher to hold a ticketed Twitter Space

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ESPN is a well-known brand, and it is now well-known for being the first publisher to host a ticketed Twitter Space, letting followers pay US$0.99 for access in the case of cancer research. Last year, Twitter introduced Spaces, which allows us to create audio chatrooms focused on a single topic. This intriguing function is available to all platform users. However, for the time being, the platform is still testing other capabilities with a limited range of users, such as the ability to charge entry and limit participants.

Discover the most recent Twitter endeavours, such as Twitter’s bet on NFTs and its decision to begin accepting bitcoins.

V Week

ESPN’s Space is part of the company’s annual ‘V Week’. During this week they will raise awareness and funds for the V Foundation in support of cancer research. With this announcement, a number of ESPN’s on-screen personalities, including Jay Bilas, Seth Greenberg, and Mike Greenberg, will take part in its Space, with all sales benefiting the V Foundation.

Even though this particular Space is for a noble cause, Twitter believes its service provides a new way for the sports business to monetize audio-related material on digital platforms. ESPN is both the first publisher and the first sports organisation to employ the ticketing tool. Although they are still in the early stages, they want to someday become an extra source of cash for both content creators and Twitter itself.

The rise of Twitter

It has taken some time for the social media platform’s success and influence to be a viable economic strategy. This timing may be due to diverse reactions to the introduction of new services. Vine, a short video service, was dropped after a few years. Other services including Fleets also had a relatively short shelf life. However, there is a ray of hope as they have had some success in generating new services to monetise their user base and are now profitable.

Learn more about Twitter’s latest features including branching out into eCommerce with the launch of a new shopping feature.

The launch of Twitter Spaces last year was a response to the growing popularity of social audio. The rising popularity of Clubhouse in early 2020 contributed to this development. For the past two months, Twitter has been testing ticketed Spaces, allowing users to charge between US$1 and US$999. Twitter receives a commission on each ticket sold, but users will retain 80% of their earnings if the capability is made fully available to the public in the future.

NFL’s long-term agreement with Twitter now includes Twitter Spaces

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The National Football League and Twitter, the popular social media platform, have announced a multi-year extension of their partnership. Among other things, this deal includes a promise to deliver 20 unique content features on the live audio feature Twitter Spaces throughout the 2021 season. The NFL is the first sports league to partner with Twitter to offer sponsored Twitter Spaces, making this a noteworthy collaboration.

Learn more about the NFL’s interesting new projects, such as its move into mobile gaming.

The NFL’s Space will feature current and former players discussing matchups as well as providing detailed insights. They’ll be available throughout the season, as well as during important NFL events like the Super Bowl and the NFL Draft.

It’s worth noting that this isn’t the NFL’s first foray into the audio industry. The NFL tested live audio at this year’s Draft in April as part of a partnership with Clubhouse, an invitation-only networking site. They continue to work with the league and its players’ association.

This commitment to Twitter Spaces has been described as another inventive step forward in this long-running partnership. This relationship will provide NFL fans with a new method to interact with live audio in the weeks leading up to the NFL’s biggest events of the year, as well as throughout the season.

Read more about Twitter’s development of “Spaces” in response to Clubhouse’s competition.

A partnership since 2013

Since 2013, this premier football league has worked with Twitter. This isn’t the first time the league has used Twitter to broadcast games after such a long relationship. The platform has previously been used by the league to broadcast Thursday Night Football games. Aside from Spaces, the NFL’s new Twitter agreement will see the league publish highlights on the platform throughout the season. They’ll also create Twitter Moments for each thrilling match. Furthermore, each week, an expanded variety of Twitter Polls will be available for NFL fans to vote on.

This is yet another step toward giving NFL fans on Twitter more of what they want to see. There will be some spectacular touchdown highlights during the season. Not only that, but they’ll be doubling down on innovation by incorporating Twitter’s live audio format, Spaces, to bring fans even closer to the game.

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TWITTER WORKING ON NEW ‘SPACES’ FEATURES AND TAKING ON FACEBOOK GROUPS

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Will Twitter Spaces gradually replace Clubhouse and restrict its popularity? We will soon see as Twitter is hard at work developing Spaces, the new platform to join the trend of audio-focused social media platforms.

Twitter has demonstrated their commitment to making this new platform a force to be reckoned with by expanding Spaces’ scope to users and adding plenty of new features. The newest function is a scheduling concept that will give you more options when hosting and handling your audio. Users will be able to schedule any upcoming Spaces. And once scheduled, they will be able to alert their followers with a tweet. This tweet will provide a link to your upcoming event for those interested in attending; from this link, a reminder can be sent to those in your audience so they don’t miss out.

Not only that, but Twitter is now working on Space Discovery. Clubhouse, unfortunately for Twitter, has already beaten them to the punch with this concept. Clubhouse allows its members to switch between rooms at any time to find new discussions to explore. Twitter currently makes it difficult to locate live Spaces, although it is experimenting with new ways to overcome this barrier. In addition, Twitter is developing new Space title options to give users more power over their Space. All of these new features, like Spaces, are still in the testing process. But the ever-expanding audio-focused aspect will force Twitter to move swiftly in order to compete with new contenders like Clubhouse.

What else is new?

In terms of scope, Twitter defeated Clubhouse 1-0. Clubhouse users must develop an entirely new community from scratch, while Twitter users can use their current followers to build their audio-focused platform. Might Twitter’s mass audience be a double-edged sword? Will the quality of their rooms be a concern with such a large number of members in the Spaces and no limit on the number of members in a room? Unlike Clubhouse, which only allows exclusive users by invitation. This could impact the algorithm’s accuracy in matching users to rooms that are meaningful to them.

Twitter is not only developing their new Spaces app, but they are also expanding their original platform with new features. To compete with Facebook Groups, the Twitter team has built Communities. Users may join these communities and connect with other members based on a variety of factors, including hobbies and location. This new feature builds on their existing topics feature, making it easier for users to find discussions that are important to topics they care about. Twitter has also created Super Follows, which allows users to be super followers of their favourite accounts, to compete with Twitch and Patreon. Users can gain access to exclusive material, such as newsletters and super follower-only conversations, by using this super follower label.

We can clearly see Twitter’s commitment to dominating and maintaining user loyalty, as well as competing with Facebook and Clubhouse. While social networks like Clubhouse are still evolving, given Twitter’s pace of growth and benefits like audience outreach, they have the potential to become a significant player in the audio industry.

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TWITTER TESTS OUT ‘SPACES’, ITS AUDIO RIVAL TO CLUBHOUSE

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Last year, Twitter published details about beta testing a new aspect of its widely successful social networking app. The idea currently being tested is the use of audio-based chat rooms, sound familiar? This new feature has been closely associated with Clubhouse, the new and exclusive social networking platform based exclusively on audio-focused chats that is the talk of the town at the moment (and we wrote about last week).

Twitter Spaces is slowly forming into something more than a concept. We could soon be using this new way to communicate as a limited group of lucky users is testing this feature as we speak.

When the design of the feature was released to us in November, the company stressed the importance of ensuring the safety of its users. However, because of its reputation that users have previously speculated on, this aspect of protection and privacy could be difficult for Twitter to guarantee. Some users consider Twitter to be more than in favour of free speech, which has contributed to violence or intimidation in the past. For example, Clubhouse has faced a variety of issues when it fails to track communications.

This led to threats and offensive language. Compared to the standard text-based communication that Twitter is famous for, it could prove difficult to track and remove users based on audio conservation. Due to this potential risk, Twitter is currently testing this concept to gain a better understanding of whether it is safe and appropriate for its users.

Is there a release date in sight?

We have yet to learn about any testing for Andriod users, sorry folks! However, it is currently undergoing testing on iOS devices. These lucky users can connect with two people or a group of users or host audio conversations. The compose button or the fleet creation, which you can access by swiping right, can be used to create a “Space”. Users can invite individuals to join via DM’s, tweets, or by sharing a link. However, in the near future, we can expect several more changes, including allowing hosts to monitor conversations.

This testing of the latest Twitter innovation has also contributed to the release of new reaction emojis. As well as the incorporation of tools for blocking and reporting.  An early prototype of the automated transcription of each audio file has been released by “Spaces” to ensure its usability. With no news of the outcome of the test phase, “Spaces” is still in the testing phase. It does, however, have its own Twitter page that allows us to have an insight into this feature’s new developments. Don’t forget to listen out!

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