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The PGA Tour has expanded its collaboration with Twitter to include unique content for the social media giant’s Spaces live audio function. Throughout the year, exciting new Spaces will be in development featuring current players and industry professionals discussing the activity on the PGA Tour, including the FedExCup.

These ‘Tour Spaces’ will make their debut during the Honda Classic, which will be from February 21st to February 27th at the PGA National Resort & Spa in Florida. The PGA Tour’s official Twitter account will provide fans with coverage that will be available globally.

As part of this deal, the PGA Tour will continue to post daily real-time highlights from its tournaments on Twitter. Furthermore, the organisation will create individualised and player-specific highlights. Not only that, but there are weekly Twitter Moments summarising tournament action, which can be sponsored through Twitter Amplify.

The PGA Tour and Twitter collaborated in 2015 to establish Amplify, which allows advertisers to promote PGA Tour video content. Following that, these two major institutions worked together to present live tournament coverage of the first two rounds of the 2016 FedExCup Playoffs. Following that, they pledged to provide live PGA Tour coverage from select events during the 2016/2017 season.

https://twitter.com/spaces_bz_en/status/1483485381714665472?s=20

The popularity of Spaces

Twitter Spaces is becoming a larger part of the social media content mix for the sports business. This season, the NFL and NBA plan to have at least 20 and 40 Spaces. Meanwhile, ESPN was the first publication to organise a ticketed Space in December. Furthermore, Fox Sports increased its partnership with Twitter last month. They will integrate Spaces to increase social media coverage of the FIFA World Cup in Qatar this year and the Women’s World Cup in Australia and New Zealand in 2023.

As a result of this collaboration, the golf community on Twitter has developed significantly. This year, weekly Spaces will bring them closer than ever before to events and expertise. Meanwhile, the PGA Tour has extended its multi-year broadcast agreement with SiriusXM radio. SiriusXM will continue to broadcast event coverage on its PGA Tour Radio channel for subscribers throughout the US until 2024.

Learn more about the latest Twitter developments, such as ESPN becoming the first sports publisher to host a ticketed Twitter Space.

Throughout the season, SiriusXM will carry live coverage of all 38 PGA Tour tournaments. As part of the contract, the Players Championship, FedExCup Playoffs, and Presidents Cup will have hole-by-hole commentary and expert analysis. A number of exclusive news, interview, and analysis shows have been added to the schedule.

The Ladies Professional Golf Association (LPGA) has named Velocity Worldwide as its official global work platform. Velocity Worldwide announced a partnership with the LPGA Tour and the LET to highlight its players’ global significance through greater narrative opportunities and player recognition.

The PGA Tour has devised a generous incentive package that will reward golf’s top players regardless of their on-course results. Tiger Woods, Bryson DeChambeau, and Rickie Fowler are among the players who will benefit from this new system. The fact that they have a strong swing was not a determining factor in this selection process. Instead, these athletes have been hand-picked for their potential to increase fan and sponsor interaction.

The decision to develop a direct response to the recent Premier Golf League resulted in this new venture, known as the Player Impact Program. The Premier Golf League proposed a Saudi Arabian government-sponsored splinter tour. With the promise of a large payout, this splinter tour aims to attract the biggest names in the golf industry. As a direct answer to the PGL, this software has spent what feels like an eternity trying to gain traction. However, it seems that signing a large number of elite players to be deemed worthy has no end in sight. To gain a competitive advantage from PGL’s effort, the PGA Tour had to find a way to reward stars for the value they add to the whole experience rather than just their on-course performance.

Who will benefit from this new program?

This new program, which began on January 1st, acknowledges and rewards players who make a significant contribution. At the end of the year, ten players will receive a total of $40 million. Only one player can win the title of most valuable, and win an astounding $8 million dollars.

These ten players will be selected based on their “Impact Score,” which is from the combining of six different metrics to assess an individual’s added value. The formula to calculate Impact Scores distinguishes between a player’s positive and negative exposure. These metrics, which will measure players against their peers, provide an algorithm that transforms the values from each metric into Impact Scores for each player, with the bonus sum determined by a ranking of those scores.

It should come as no surprise who will benefit from this new program, with Masters champion Tiger Woods becoming the Tour’s most valuable player. Rory McIlroy, the FedEx Cup winner, came in second, followed by Brooks Koepka in third. Also in this star-studded top five are fourth-place finisher Phil Mickelson and fifth-place finisher Rickie Fowler. The top ten finishers are also worth noting, with Jordan Speith coming in sixth, followed by Dustin Johnson. Following him are Justin Thomas, Justin Rose, and finally Adam Scott.

Impact Score predictions

Players’ Impact Scores for 2021 shouldn’t be written in permanent ink just yet. The scores will almost definitely vary from the projected version. The most talked-about player on the PGA Tour this year, Bryson DeChambeau, finished 12th in the simulator. With just one point separating them from Tony Finau, this may come as a surprise. Woods is recovering from a car crash, while Koepka has been injured. And since Mickelson and Fowler are on the decline, it may seem that they will not be rewarded for their recent success. These players can breathe a sigh of relief because they will earn incentives for their ability to create significant interest in the Tour.

The lucrative Player Impact Program, similar to the European Super League’s launch, will be well-received by its beneficiaries. This new program, however, isn’t without its drawbacks. It’s rumored to be unpopular with quality players who won’t be able to profit from the new contract. Players say they are at a disadvantage as the same players appear on television, including the same names on the Tour’s own PGA Tour Live. As a result, those who are normally not in the public eye are unable to receive this reward. Top players typically have the most social media followers, indicating that this strategy produces more revenue.

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