LaLiga becomes the first European league to have its own TikTok program
Bundesliga’s latest AI-driven metrics set to help fans, broadcasters, and clubs
TikTok updates maximum video length to 10 minutes
Premier League set to enter into an exciting NFT agreement

Manchester City to build Etihad Stadium in the metaverse

HOW WE HELPED FORMULA 1 ATTRACT 29 MILLION YOUTUBE VIEWS
TikTok releases brand new NHL content partnership
Women’s Euro 2022 names LinkedIn as national sponsor
Uefa teams up with Socios.com to offer fan tokens
INTERVIEW: Samba Digital’s Media Buyer, Ingrid D’Avila, shares her vision and the growing need of a digital presence
Alpine and Binance announces new fan token partnership
McLaren and Roblox creates F1 fan experience to mark the launch of the MCL36
Barcelona to join forces with Spotify in a new shirt sponsorship deal
IOC partners with nWay to build an NFT-based game for Beijing 2022
Serie A to stream all matches on YouTube in MENA region
Flamengo’s winning streak in the LATAM standings continues into the new year, despite a drop in total interactions
NBA unveils city-wide gallery in Cleveland for All-Star Game court NFTs

4 Content Pillars for your TikTok Marketing Strategy in 2022
Fast Studios to unveil new Women’s Sports Network streaming channel
