McLaren and Roblox creates F1 fan experience to mark the launch of the MCL36
Barcelona to join forces with Spotify in a new shirt sponsorship deal
IOC partners with nWay to build an NFT-based game for Beijing 2022
Serie A to stream all matches on YouTube in MENA region
Flamengo’s winning streak in the LATAM standings continues into the new year, despite a drop in total interactions
NBA unveils city-wide gallery in Cleveland for All-Star Game court NFTs

4 Content Pillars for your TikTok Marketing Strategy in 2022
Fast Studios to unveil new Women’s Sports Network streaming channel

5 TIPS FOR EFFECTIVE SOCIAL MEDIA TRANSLATIONS
Twitter and Meta prepare for the Super Bowl by launching new fan interaction efforts
TikTok has signed on as the Women’s Six Nations’ first-ever title partner
NBCUniversal inks a content contract with TikTok for Beijing 2022
The AFA announces Binance as the new Global Main Sponsor and Official Fan Token
River Plate crowns Amazon Prime Video as back-of-shirt sponsor
The PGA Tour is coming to Spaces as part of a larger content deal with Twitter
Ibai and Momo crowned Streamers of the Year
Microsoft expands its gaming, esports, and metaverse efforts with Activision Blizzard takeover
AFL signs five-year Crypto.com sponsorship deal
INTERVIEW: Camila Cunha, Key Account Manager at Samba Digital, talks case studies and the evolution of iGaming
