Manchester City sign sponsorship deal with Crypto Exchange OKX
Manchester City have announced a multimillion-dollar sponsorship agreement with Crypto Exchange OKX. The deal will see the company’s brand being featured in the Etihad Stadium, the academy stadium on the Etihad campus and on the club’s digital assets. The development of this deal will pave the way for the launch of an exclusive club-themed experience on the OKX cryptocurrency exchange platform and both parties would go on to work on future projects as well.
City had initially roped in 3Key technologies as their crypto partner however with the company coming under scrutiny over its legitimacy the club had decided to terminate their sponsorship agreement with them. By brining on board OKX the club has been able to fill the void that was created with the departure of 3Key technologies.
Manchester City signing this deal would see the club make another addition to their extensive sponsorship portfolio which consists of 33 global brands and 16 regional brands meanwhile OKX signing this agreement would see them set foot into the sports industry for the first time
The materialization of this deal would shed light on the growing power of the crypto space which has witnessed a massive revolution since its inception. OKX is a cryptocurrency exchange that has more than 20 million users in over 180 countries and the Seychelles-based company is the world’s second-largest crypto exchange by spot trading volume.
What has been said by both the parties
Roel De Vries, Chief Operating Officer, City Football Group, said: “We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports. The new partnership aligns our shared values of innovation, drive for success and being at the cutting edge of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.”
“We are delighted to partner with Manchester City, one of the world’s best-loved and most successful teams. Football and crypto share something important; they are for everyone, they create inclusivity within society. For OKX, Manchester City is a Club that represents the effect football has to make a positive difference in people’s lives, to bring people together around a shared love of the beautiful game. We are entering the Premier League for the first time as City’s official crypto partner to celebrate this community spirit in the world of football because it’s something we both share,” said Jay Hao, CEO of OKX.