Fox Sports and Twitter plan exclusive shows for men’s and women’s World Cups

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Fox Sports will offer interactive pre and post-match coverage on Twitter for every single match broadcasted during the Qatar 2022 World Cup as well as the 2023 Women’s World Cup in Australia and New Zealand.

In a bid to draw a larger audience, Fox Sports hopes that the delivery of exclusive content around the competition would encourage more fans to tune into the coverage of both the tournaments.

The collaboration announced between the two companies would see them work closely moving forward, the parties would jointly offer near-live video highlights, original content, interactive Q&A’s and audio sessions on Twitter spaces.

Twitter and Fox Sports joint initiative

With the delivery of content exclusively on Twitter, the social media giants through this initiative would like to see increased engagement with fans on their platform hence they chalked out a plan to produce and deliver unique content.

“We are excited to expand our collaboration with Twitter by doing what we do best in leading the way with innovative sports coverage and original digital content,” “These new offerings will bring fans the FIFA World Cup experience wherever they are by keeping them engaged with a taste of the excitement while encouraging them to Tweet and watch the rest of the match on Fox Sports.” Edward Hartman, senior vice president of digital partnerships and wagering at Fox Sports

“Collaborating with Fox Sports to bring fans the opportunity to preview match action on Twitter during both the men’s and women’s World Cup is something we’ve never done before,” “We’re thrilled to bring this exclusive content to the timeline.” TJ Adeshola, head of global content partnerships at Twitter.

Twitter has expanded its portfolio of services to help drive activity and revenue opportunities around sporting events hence they have announced a tie-up with the National Football League and they have announced a multi-year expansion of its partnership with the Women’s National Basketball Association.

Learn more about Mediapro acquiring Fox Sports pay-TV channels in Argentina which is currently owned by the Walt Disney Company

Crypto.com unveiled as FIFA World Cup Qatar 2022 Official Sponsor

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FIFA, the world’s soccer governing body, has reached an important decision regarding the highly anticipated FIFA World Cup Qatar 2022. FIFA has approved Crypto.com as the official cryptocurrency trading platform for this year’s World Cup in Qatar. As an official sponsor of the 32-team event, the cryptocurrency giant joins Budweiser, McDonald’s, and a raft of other brands in the ring below FIFA partners.

The financial terms of FIFA’s partnership with Crypto.com have not been made public. We do know, however, that Crypto.com will benefit from brand exposure both within and outside of the tournament venues in Qatar. Not only that, but they plan to activate this alliance by giving users the opportunity to attend matches or win special merchandise.

The partnership is part of Crypto.com’s ongoing expansion into sports sponsorship. Previously, Crypto.com saw a US$700 million 20-year contract for the naming rights to the Los Angeles Lakers, Sparks, and Kings home arena.

Read more about Crypto.com taking over the Staples Center by clicking here.

Furthermore, Crypto.com has deep ties to Formula One, the Ultimate Fighting Championship, and Paris Saint-Germain. They also collaborate with the AFL, the Philadelphia 76ers, and the Fnatic esports organisation. As a result of this new addition, Crypto.com has become the latest company to enter the competition. Unfortunately, we will have to wait a little longer for this much-anticipated event, which is set to begin on November 21st and finish on December 18th.

Discover more about Crypto.coms latest deals including its 5 year deal with the AFL.

FuboTV secures US rights to South American 2022 World Cup qualifiers

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FuboTV, a sports-focused streaming service based in the United States, has made headlines since obtaining the US rights to Fifa World Cup 2022 qualifying matches involving Conmebol teams. This new agreement creates a relationship with the ten South American national teams’ rights holders provides exclusive over-the-top live streaming rights to FubtoTV for the upcoming 70 qualifiers, which start in June and run until early 2022.

This new agreement entails plenty of new obligations for FuboTV. To supplement their coverage, they’ll create original material, which will include all three pre-, halftime, and post-match shows. Fans would be saddened to hear that no details about programming or on-air talent have been revealed. The game schedule for Conmebol is still in development and could change.

This exciting new service will show the games’ ultimate highlights as well as re-airing games with coverage of both English and Spanish commentary for their diverse fan base.

FuboTV’s goal, according to David Gandler, co-founder and CEO, is to have the world’s most immersive sports-first live TV experience. This goal includes premium features, interactive content, and integrated betting. This bid, which helps FuboTV hit a new high in terms of customer engagement, distinguishes FuboTV’s sports-first content offering. As a result, they will be able to produce the best of South American soccer ahead of the 2022 World Cup in Qatar.

This announcement comes after the release of FuboTV’s financial results for the year 2020. This relationship is more like a celebration for the company. Sales have increased by 83% year over year to $268.8 million dollars, with nearly half of that revenue coming from the fourth quarter of 2020. The bulk of FubTV’s growth can be traced to a 73% increase in subscriber numbers from 260,000 to 547,880 subscribers.

This isn’t the streaming service’s only new venture; they’ve also recently acquired start-ups Vigtory and Balto Sports to extend their presence in the betting industry. Following the purchase of Vigtory, FuboTV announced that a sportsbook will be launched before the end of the year.

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