AFL signs five-year Crypto.com sponsorship deal
The Australian Football League (AFL) has announced a new five-year partnership with the world-renowned Crypto.com. With this new agreement, the AFL has designated this platform as the organization’s official cryptocurrency exchange and trading platform.
This is certainly an intriguing deal as it is set to be worth an impressive AUS$25 million (US$18 million), spanning both the AFL and AFLW women’s divisions. This partnership will also include the AFL’s ‘Score Review’ for all regular season and finals series matches.
This is undoubtedly a watershed moment since the AFL is the first Australian sports league to collaborate with an online bitcoin trading company. Furthermore, the AFLW is the league’s first collaboration with a female professional sports league.
Investing in Australia, a major market and early adopter of bitcoin, was a significant step forward for Crypto.com. This growth has resulted in a rapid increase of over 10 million members worldwide. For Crypto.com, the AFL and AFLW are fantastic places to introduce people to Australian sports and culture.
In more recent news, Crypto.com has announced its first relationship with a professional women’s soccer team, Angel City. Formula One, Serie A of Italian soccer, Paris Saint-Germain of French soccer, and the Philadelphia 76ers of the NBA are also among Crypto.com’s existing partners.
Of course, this isn’t all; with AEG, this bitcoin exchange recently struck the most valuable naming rights arrangement in history. This collaboration saw a take over major branding for the Los Angeles Lakers’ downtown home, signing a 20-year contract worth US$700 million.