Fox Sports and Twitter plan exclusive shows for men’s and women’s World Cups

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Fox Sports will offer interactive pre and post-match coverage on Twitter for every single match broadcasted during the Qatar 2022 World Cup as well as the 2023 Women’s World Cup in Australia and New Zealand.

In a bid to draw a larger audience, Fox Sports hopes that the delivery of exclusive content around the competition would encourage more fans to tune into the coverage of both the tournaments.

The collaboration announced between the two companies would see them work closely moving forward, the parties would jointly offer near-live video highlights, original content, interactive Q&A’s and audio sessions on Twitter spaces.

Twitter and Fox Sports joint initiative

With the delivery of content exclusively on Twitter, the social media giants through this initiative would like to see increased engagement with fans on their platform hence they chalked out a plan to produce and deliver unique content.

“We are excited to expand our collaboration with Twitter by doing what we do best in leading the way with innovative sports coverage and original digital content,” “These new offerings will bring fans the FIFA World Cup experience wherever they are by keeping them engaged with a taste of the excitement while encouraging them to Tweet and watch the rest of the match on Fox Sports.” Edward Hartman, senior vice president of digital partnerships and wagering at Fox Sports

“Collaborating with Fox Sports to bring fans the opportunity to preview match action on Twitter during both the men’s and women’s World Cup is something we’ve never done before,” “We’re thrilled to bring this exclusive content to the timeline.” TJ Adeshola, head of global content partnerships at Twitter.

Twitter has expanded its portfolio of services to help drive activity and revenue opportunities around sporting events hence they have announced a tie-up with the National Football League and they have announced a multi-year expansion of its partnership with the Women’s National Basketball Association.

Learn more about Mediapro acquiring Fox Sports pay-TV channels in Argentina which is currently owned by the Walt Disney Company

FIFA crowns Visa as first global women’s soccer sponsor

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In less than a week after announcing a new commercial relationship framework, FIFA has named payment technology firm Visa as its inaugural global women’s soccer sponsor. Visa will become the first official partner of the 2023 FIFA Women’s World Cup in Australia and New Zealand. This firm will serve as the national team tournament’s exclusive payment service. Visa will put all of its resources into this cooperation, implementing its payment infrastructure throughout the tournament venues. Of course, this is not all; they will also provide experiences for fans and clients at the event and activate the player of the match award.

More on FIFA’s new commercial partnership structure, which includes separate women’s and esports sponsorship rights, can be found here.

Until now, sponsorship rights for FIFA’s women’s soccer properties had been offered alongside the men’s. Visa has now claimed the top partnership tier inside FIFA’s new women’s soccer vertical. Therefore, granting it substantial marketing rights across all women’s national team tournaments.

More to come

Visa’s commitment to women’s football is long-term. They regard these women as game-changers in the truest sense of the word and are excited to see how far women’s football can go. This agreement expands on FIFA’s long-standing partnership with Visa, which has been a global partner of the governing organisation since 2007. But this is not Visa’s first; in 2018, the European soccer authority opted to unbundle the inventory from the men’s game. This is not all as Visa became the first-ever sponsor of Uefa women’s soccer.

In other women’s football news, Serie A TIMvision will gain exposure thanks to a new two-year agreement with ata football. This women’s soccer-focused startup will broadcast Italy’s top division on its atafootball.com digital platform, with over 100 live matches available to fans in the United States, Germany, and Canada. The collaboration, which also includes a weekly highlights show and clips, will be the first time Serie A TIMvision will be available via a streaming service in the three markets covered by the agreement.