Fox Sports will offer interactive pre and post-match coverage on Twitter for every single match broadcasted during the Qatar 2022 World Cup as well as the 2023 Women’s World Cup in Australia and New Zealand.
In a bid to draw a larger audience, Fox Sports hopes that the delivery of exclusive content around the competition would encourage more fans to tune into the coverage of both the tournaments.
The collaboration announced between the two companies would see them work closely moving forward, the parties would jointly offer near-live video highlights, original content, interactive Q&A’s and audio sessions on Twitter spaces.
Twitter and Fox Sports joint initiative
With the delivery of content exclusively on Twitter, the social media giants through this initiative would like to see increased engagement with fans on their platform hence they chalked out a plan to produce and deliver unique content.
“We are excited to expand our collaboration with Twitter by doing what we do best in leading the way with innovative sports coverage and original digital content,” “These new offerings will bring fans the FIFA World Cup experience wherever they are by keeping them engaged with a taste of the excitement while encouraging them to Tweet and watch the rest of the match on Fox Sports.” Edward Hartman, senior vice president of digital partnerships and wagering at Fox Sports
“Collaborating with Fox Sports to bring fans the opportunity to preview match action on Twitter during both the men’s and women’s World Cup is something we’ve never done before,” “We’re thrilled to bring this exclusive content to the timeline.” TJ Adeshola, head of global content partnerships at Twitter.
Twitter has expanded its portfolio of services to help drive activity and revenue opportunities around sporting events hence they have announced a tie-up with the National Football League and they have announced a multi-year expansion of its partnership with the Women’s National Basketball Association.