FIFA, the world’s soccer governing body, has reached an important decision regarding the highly anticipated FIFA World Cup Qatar 2022. FIFA has approved Crypto.com as the official cryptocurrency trading platform for this year’s World Cup in Qatar. As an official sponsor of the 32-team event, the cryptocurrency giant joins Budweiser, McDonald’s, and a raft of other brands in the ring below FIFA partners.
The financial terms of FIFA’s partnership with Crypto.com have not been made public. We do know, however, that Crypto.com will benefit from brand exposure both within and outside of the tournament venues in Qatar. Not only that, but they plan to activate this alliance by giving users the opportunity to attend matches or win special merchandise.
The partnership is part of Crypto.com’s ongoing expansion into sports sponsorship. Previously, Crypto.com saw a US$700 million 20-year contract for the naming rights to the Los Angeles Lakers, Sparks, and Kings home arena.
Furthermore, Crypto.com has deep ties to Formula One, the Ultimate Fighting Championship, and Paris Saint-Germain. They also collaborate with the AFL, the Philadelphia 76ers, and the Fnatic esports organisation. As a result of this new addition, Crypto.com has become the latest company to enter the competition. Unfortunately, we will have to wait a little longer for this much-anticipated event, which is set to begin on November 21st and finish on December 18th.