Paris Saint Germain open a new flagship store in New York City
Fiba upgrades OTT platform with Courtside 1891 launch
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Manchester City sign sponsorship deal with Crypto Exchange OKX
LaLiga becomes the first European league to have its own TikTok program
Bundesliga’s latest AI-driven metrics set to help fans, broadcasters, and clubs
TikTok updates maximum video length to 10 minutes
Premier League set to enter into an exciting NFT agreement
Manchester City to build Etihad Stadium in the metaverse
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TikTok releases brand new NHL content partnership
Women’s Euro 2022 names LinkedIn as national sponsor
Uefa teams up with Socios.com to offer fan tokens
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Alpine and Binance announces new fan token partnership
McLaren and Roblox creates F1 fan experience to mark the launch of the MCL36
Barcelona to join forces with Spotify in a new shirt sponsorship deal
IOC partners with nWay to build an NFT-based game for Beijing 2022
Serie A to stream all matches on YouTube in MENA region