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Bundesliga exploring ways of strengthening its broadcasting segment


The innovations that could change the quality of broadcasting will take the center stage here. The introduction of newer technology in the broadcasting segment serves many purposes and one of them is to provide a better viewing experience for the fans. Bundesliga is exploring newer ways of improving the quality of broadcasting which would go on to provide a more immersive viewing experience for the fans.

The German league has started using high-quality cinematic cameras which provide cinematic depth to the match action. These cameras give fans a better viewing experience of the key moments of the match such as players walking out onto the pitch or a player scoring a decisive goal. The league has also introduced ‘star cam’ which tracks the most important players throughout the game. Each broadcaster can choose their own star depending on the viewer’s preference hence they can choose Lewandowski or they can choose Haaland etc. 

The implementation of the tactical feed will also be a game-changer as it would allow viewers to see all 20 outfield players from a bird’s eye view, this angle would give fans a different perspective through which the match can be watched. The feed would also consist of real-time data which highlights individual and team stats throughout the game. This technology is powered by Amazon Web Service which utilizes artificial intelligence, machine learning and advanced analytics to create and deliver stats to viewers.

Individualization, 5G and data- the future of broadcasting

This space has witnessed many changes during the past few years however the emergence of newer technology could pave the way for the creation of a different yet new viewing experience.

The future would see a preference towards individualization where they would be a key focus on providing tailor-made options to the viewers. The star cam could have enhanced features that would provide a higher quality viewing experience or the tactical feed would have upgraded features that provide more in-depth stats.

Another direction this field can navigate towards is the direct application of data on audiovisual broadcasting products. Star Cam relies heavily on positional data hence the integration of Artificial intelligence and machine learning into this software could create a more dynamic and interactive broadcasting product.

Learn more about Bundesliga’s latest AI driven metrics set to help fans, broadcasters and clubs

The deployment of 5G will provide a plethora of opportunities that can be explored. Spectators in the stadium would have direct access to match data and statistics on their smartphones and this is possible due to the development of the 5G matchday platform with Vodafone.

Fans in the stadium would also have access to the latest Multiview app that offers the opportunity to watch the match from a different angle. The development of this app is a result of a collaboration announced between Vodafone and Sky.

DAZN had seen the emergence of 5G as a big opportunity therefore with the help of Bundesliga, they produced and distributed major parts of the pre-match run down via 5G.

The opportunities that new innovations open

The most interesting part would be the role Artificial intelligence and machine learning play in the advancement of the broadcasting segment. The league has managed to develop a software-based system that would help in virtual advertisement. It does not need LED perimeter boards or personnel inside the stadium as It is powered by artificial intelligence and image recognition.

Bundesliga has been at the forefront of pioneering innovation that will completely transform the way matches are viewed. The delivery of in-depth stats to fans and the utilization of latest technology will help the competition maximize its profitability in the segment.