PUMA unveils AC Milan fourth kit with fashion label NEMEN
AC Milan has teamed up with PUMA to unveil a new fashion-forward collection in collaboration with Italian streetwear label NEMEN. The release of this collection marks AC Milan’s first-ever collaboration with a fashion brand.
AC Milan and PUMA new initiative
The Italian giants represent a club that stands for style, fashion and innovation. The unveiling of this collection perfectly represents these values as there is a merger between off-the-pitch football fashion and innovative football performance material.
AC Milan x NEMEN Authentic Jersey collection has been developed with the help of PUMA’s innovative ultraweave technology. The ultra-light engineered fabric is PUMA’s lightest performance jersey. The material has a four-way stretch that reduces weight and friction. The collection includes AC Milan x NEMEN Anthem jackets along with AC Milan x NEMEN Performance Jacket and Performance Pant.
What has been said by the parties
“AC Milan prides itself in being a football club able to successfully combine a prestigious history with a truly innovative nature.This fantastic collaboration with our partner PUMA and NEMEN gives us the opportunity to merge tradition and innovation and to bring our most stylish and contemporary nature on to the football pitch.” Casper Stylsvig, AC Milan Chief Revenue Officer
“As a life-long AC Milan fan, being presented with the opportunity to design this special collaborative Fourth kit, and a premium capsule alongside was a dream opportunity,” “We gave the classic AC Milan Rossoneri stripes a discharged NEMEN twist. For the premium kit, we wanted to give something special back to the fans. For the highly technical jacket and pants we have featured our newly developed spy-camo pattern, hand dip-dyed, in the best textiles and craftsmanship Italy has to offer. We hope they enjoy it.” Leonardo Fasolo, Founder and Creative Director of NEMEN.
“The iconic red and black stripes meet the NEMEN bespoke look and technical innovation, a brand revolutionizing technical streetwear. The collection is a beautiful combination of performance and lifestyle that goes beyond football.” Heiko Desens, Global Creative Director and Innovation.
This collection made its official debut on the pitch when AC Milan women’s team faced Empoli ladies on April 3rd. The men’s team wore the new kit on April 4th when they faced Bologna.