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10 sports marketing social media accounts to follow in 2022


Here are our top 10 recommended social media accounts to follow for sports marketing news, trends and strategies in 2022

The sports industry has fully embraced social media in recent years – with brands,  organizations, clubs, and sports personalities constantly using social media channels to engage with their fans and build a global audience .

A Google search for “sports social media” currently returns 7,070,000,000 results. That’s a huge amount of information available for sports marketers, but where to start?

We have done some of the work for you. Here is our list of useful social accounts to follow in 2022. These accounts will help you to keep up to date with sports news, opinions, emerging trends and marketing strategies.

1. Darren Rovell

Darren Rovell is a sports business analyst who works for The Action Network. He previously worked for ESPN.

Combined social followers: 2,051,262
Twitter | Facebook | Instagram

2. Adweek

Adweek covers the latest news in advertising, marketing, media and tech. Join #AdweekChat at 2pm ET

Combined social followers: 1,623,408
Web | Twitter | Facebook | Instagram

3. Ian Rapoport

Ian Rapoport is the National Insider for NFL Network.

Combined social followers: 2,844,985
Twitter | Facebook

4. Erin Andrews

Erin Andrews is an American sportscaster, television personality, and actress. She rose to prominence as a correspondent on the American cable sports channel ESPN after joining the network in 2004.

Combined social followers: 4,699,545
Twitter | Facebook | Instagram

5. Sports Business Journal

Sports Business Journal sits at the epicenter of sports business, providing news, analysis, networking and data for the sports industry.

Combined social followers: 128,667
Web | Twitter | Facebook

6. Chris Mortensen

Chris Mortensen is an American journalist providing reports for ESPN’s Sunday NFL Countdown, Monday Night Countdown, SportsCenter, ESPN Radio, and ESPN.com.

Combined social followers: 2,258,175
Twitter | Facebook

7. Peter King

Peter King is an American sportswriter. He wrote for Sports Illustrated from 1989 to 2018, including the weekly multiple-page column Monday Morning Quarterback. He is the author of five books, including Inside the Helmet. He has been named National Sportswriter of the Year three times

Combined social followers: 1,785,209

8. ESPN Stats & Info

ESPN Stats aims is to serve fans across every ESPN platform with the fastest, most accurate and insightful statistics, scores, news and analysis.

Combined social followers: 1,732,171

9. Scott Van Pelt

Scott Van Pelt is an American sportscaster and sports talk show host. He co-anchored the 11 p.m. edition of SportsCenter on ESPN, served as the co-host of SVP & Russillo alongside Ryen Russillo on ESPN Radio, and hosts various golf events for the network.

Combined social followers: 1,966,316

10. Deadspin

Deadspin posted daily previews, recaps, and commentaries of major sports stories, as well as sports-related anecdotes, rumors, and videos

Combined social followers: 1,304,865
WebTwitter | Facebook

11. Samba Digital

Ok – we said 10 but how could we not mention our sister agency Samba Digital. Samba is an international sports and entertainment agency, working with clubs, leagues and betting companies. They regularly publish sports marketing news and insights on their website and social media.

WebTwitter | Instagram