Betcris announces tie-ups with Brazilian clubs Ceara and Fortaleza
Online sports betting platform Betcris has announced partnerships with Brazilian football clubs Ceara SC and Fortaleza FC. The objective of forging this partnership is to strengthen the company’s presence in the South American market, particularly Brazil.
Through the three-year agreement, Betcris would see enhanced brand visibility through advertisements that will take place on LED boards in the club’s stadium. The Brazilian clubs would also launch specific social media campaigns that will feature Betcris and its logo.
Angelo Alberoni, Country Manager of Betcris in Brazil, commented: “Betcris is a leader in Latin America and there is nothing more natural than sponsoring two Brazilian soccer giants. With sponsorships in our DNA, we chose to be in Ceará and Fortaleza because of the greatness of both and the strength that represents the Northeast.
“It will be the first sponsorship of the brand in Brazil and, together with the strongest teams in the Northeast, Betcris will bring to the Brazilian public and, in particular, to the Northeast, its extensive experience in sports betting, which places it in the leadership of the segment in Latin America”.
Lavor Neto, Director of Marketing and Communication of Ceará, added: “This partnership comes at an opportune moment. We are talking about the union between a brand with more than 20 years of leadership in the countries where it operates, a football club with 108 years of history and a committed public.
“We are very happy with the agreement with Betcris,” concluded Marcelo Paz, President of Fortaleza. “The commercial department has been working to find agreements with more brand exposure in our club, generating great identification with our fans and the market. And Betcris comes to fill this space for three years.”
The emergence of Betcris
Betcris offers online services in 15 countries including face-to-face service in locations throughout Latin America. Their customer service approach, competitive betting lines and fast payments is what makes the company a reliable and preferred site for betting.
The Malta-based company possesses an extensive sponsorship portfolio which consists of deals with the NFL, MLB and several other sports teams in Latin America. The company is looking to expand its reach in the South American market and roping in Ceara and Fortaleza will be a major boost in helping the company achieve its objective.