MLB and NBC nearing an agreement for Peacock streaming rights
More Major League Baseball streaming deals are on the way as the league prepares to collaborate with NBCUniversal. According to US media reports, this speculated deal will see an incredible 18 regular-season games streamed on Peacock in a new Sunday time slot.
These games, according to sources, would be available on the over-the-top (OTT) subscription service at various cycles during the day. This is certainly exciting for Peacock as the games would be unique to them. As part of this exclusivity, fans would have to pay the platform’s monthly subscription fee of US$9.99 to have access to the coverage.
This new agreement could be made public in the coming days, allowing Peacock to expand its sports offering. This new alliance will be a welcome addition to its present offerings, which include WWE and certain Premier League soccer matches.
This isn’t the only good news for MLB, as the league just inked an exclusive streaming rights agreement with technological giant Apple, whose Apple TV+ online subscription service will carry live Friday night games.
Apple’s first move into the field and into live sports will see them pay MLB $85 million per year for the next seven years. This will be added to the agreement’s rights cost of US$55 million and advertising rights charge of US$30 million. MLB games now air on Disney-owned ESPN and WarnerMedia’s Turner Sports as part of existing domestic media rights agreements. The 2022 MLB season is just around the corner, starting on April 7th. This new season will come on the heels of another new deal last week between the league and its players’ association to end a 99-day lockout.