Carnaval, the vibrant Brazilian festival, has always been a time of joy, unity, and cultural expression. This article delves into the ways Samba Digital helped its clients celebrate Carnaval and explores the significance of celebrating this holiday.

For this year’s Carnaval we created various social media content for some of our clients portuguese social media channels. We created illustrations adorned with colourful and festive visuals in order to connect with their audience in a more personal and lively manner. We also organised a fun and festive photo shoot and created engaging video content with the official Spurs fan club in Brazil in Rio de Janeiro.

Olha o 𝗯𝗹𝗼𝗰𝗼 𝗱𝗼 𝗛𝗮𝗺𝗺𝗲𝗿𝘀 passando aí gente!

Feliz Carnaval galera. Curtam com moderação ⚒️🎉 pic.twitter.com/TV8JbOkWdX

— West Ham United 🇧🇷🇵🇹 (@WestHam_PT) February 10, 2024

É o @ManUtd_PT no clima do 𝗖𝗮𝗿𝗻𝗮𝘃𝗮𝗹 de Olinda! 🎉🇧🇷 pic.twitter.com/AhVUXMARAL

— Manchester United (@ManUtd_PT) February 12, 2024

Esperamos que você tenha tido o melhor Carnaval da sua vida! 💙🇧🇷#CarnavalSpurs 🎉 pic.twitter.com/rFFcwel2Jl

— Tottenham Hotspur (@Spurs_PT) February 13, 2024

CHEGOU O CARNAVAL! 🥳🎊

O #SevillaFC deseja uma ótima festa para os brasileiros! 🇧🇷❤️ pic.twitter.com/LFDAMwzzHX

— Sevilla em Português 🇧🇷🇵🇹 (@SevillaFCpt) February 10, 2024

Significance of Carnaval Celebrations:

Celebrating Carnaval allows clubs to create a sense of pride and unity among their Brazilians fans. By actively participating in the festivities clubs contribute to the communal spirit that defines the holiday and reinforces their understanding and appreciation of the culture. Carnaval is a social media goldmine, with users actively sharing their experiences and engaging with content that captures the festival’s spirit. Not taking part in the celebrations would be wasteful as it is the biggest celebration in Brazil and is known all across the world.

Samba Digital’s clients have successfully tapped into the joyous energy of Carnaval, using it as a platform to connect with their Brazilian audience on a deeper level. By embracing the cultural richness of this festival, clubs not only celebrate diversity but also strengthen their ties with the community. Carnaval, with its impact on culture and community, proves that partaking in the celebrations are not just moments of joy but powerful tools for fostering unity and building lasting connections.

In a strategic move that promises to transform the sports media landscape, ScorePlay, the pioneering digital and production asset management platform for sports organizations, is excited to announce a partnership with Samba Digital, a global leader in sports and entertainment digital strategy. This alliance is set to enhance the way sports entities manage, distribute, and leverage their media assets to engage with fans worldwide.

ScorePlay, known for its innovative approach to streamlining media asset management for sports entities, offers an AI-powered platform that simplifies the chaos of managing vast amounts of media. By automating tasks like tagging, categorizing, and distributing digital assets, ScorePlay enables sports organizations to focus on what matters most: creating engaging content and connecting with fans. The platform’s intuitive design, built specifically for sports workflows, ensures that teams, leagues, federations, and brands can easily access, share, and monetize their content, boosting their digital presence and fan interaction.

Samba Digital, with its expansive expertise in digital marketing, community management, and fan engagement, complements ScorePlay’s offerings by providing strategic insights and creative solutions to maximize digital audience development and international visibility. Together, the partnership will empower sports organizations to harness the full potential of their digital assets, enhancing fan experiences and engagement across multiple platforms.

“This collaboration with Samba Digital can provide great value to the sports organizations we serve,” said Victorien Tixier, CEO of ScorePlay. “Combining our AI-driven media management solutions with Samba’s digital marketing prowess will unlock new opportunities for content monetization and fan engagement, setting a new standard in the sports media industry.”

Frédéric Fausser, CEO of Samba Digital, echoed the sentiment, stating, “We are thrilled to partner with ScorePlay, a company that shares our vision for transforming the sports digital landscape in a content-heavy future. Their cutting-edge platform, tailored specifically for sports media management, together with our expertise in digital engagement, will provide sports entities with the tools they need to thrive in the digital age, today and tomorrow.“

For further information about the ScorePlay and Samba Digital partnership, please contact:

• Rafael Molina Harno (ScorePlay): rafael.molina@scoreplay.io
• Jean Philippe Dubois (Samba Digital) : jp.dubois@sambadigital.com 

About ScorePlay
ScorePlay is revolutionizing the way sports organizations manage and distribute their digital assets and produce content. With its AI-powered platform, ScorePlay provides streamlined, efficient solutions and workflows for sports media and production asset management, enabling organizations to enhance their digital strategy, fan engagement and brand reach.

About Samba Digital
Founded in 2018 in the United States, Samba Digital supports clubs and players in the sports and eGaming industry in their internationalization strategies, by developing their digital audiences around the world. Samba Digital is the first sports marketing company
in the world to offer these different services with an economic model based on flexibility. 

Former Nielsen Director, Emmanuel Barilley, named Head of Data & Insights at Samba Digital

Samba Digital is thrilled to welcome Emmanuel Barilley as Head of Data & Analytics. This strategic move highlights Samba Digital’s commitment to staying at the forefront of digital innovation and delivering unparalleled insights to clients.

Emmanuel Barilley brings a wealth of experience and expertise to his new role at Samba Digital having previously worked at prominent agencies such as Nielsen Sports, Dugout, and Sportfive. Throughout his 10-year tenure in the sports industry, he has gained a deep understanding of digital strategies and has proven instrumental in assisting rights holders, such as FIFA, the IOC and Formula 1, in the sponsorship industry emphasising the measurement of ROI and ROOs, as well as the monetization of audiences.

“I’m excited to join Samba because of the unique offering of the company and the list of premium clients we’re working with. And super excited to bring my experience and expertise into the mix to support client successes through data and insights.” – Emmanuel Barilley

The expansion of our Data & Analytics team is a testament to the agency’s commitment to providing clients with a holistic and data-driven approach. In his newly appointed position, Emmanuel will develop and implement innovative data and digital strategies that will enhance Samba Digital’s capabilities in delivering measurable results for clients. Moreover, this will strengthen Samba Digital’s existing services and introduce new offerings that leverage the power of data to drive marketing success; clients can expect a more tailored and personalised approach to their digital strategies.

Samba Digital’s CEO, Frédéric Fausser, said the following on Emmanuel’s arrival: “We are delighted to welcome Emmanuel to our team to help us develop our data and analytics-oriented consulting. Our goal is to continue creating value for our clients by helping them monetize their international fans in the best possible way.”

Emmanuel Barilley’s appointment is a significant milestone for Samba Digital, and the agency looks forward to the positive impact he will have on the business and its clients.

Sports betting has been a part of Brazilians’ daily lives for the past couple of years, especially after the regulamention made by President Lula in late 2023. Given the growing public interest and the broad robustness that the segment presents, Samba Digital began monitoring the digital performance of approximately 80 companies throughout 2023 and was able to verify that F12.Bet emerged as the Instagram account with the most interactions.

In total, F12.Bet reached 20.8 million interactions in its 2,525 posts, a performance that places it as the company with the best performance among its competitors in the fixed-odd sports betting segment. The 2,500 publications also place F12.Bet as the company in the segment with the most posts, surpassing Galera.bet by 95 posts.

With 20.8 million interactions on Instagram, the company held a fourfold advantage over Esportes da Sorte, the category’s second-place. Sportsbet.io Brasil, which sponsored São Paulo FC in 2023 (replaced by SuperBet in 2024), adeptly leveraged a club-themed content.

The Top 5 interactions ranking also includes Betano, sponsor of 2023 Libertadores’ champion Fluminense, and Estadium Bet.

The post with the highest number of interactions from F12.Bet – and the monitored companies – is the one in which actor Vin Diesel arrives late at an NBA match, including a little joke about his tardiness due to being the star of the Fast and Furious films. It amassed a total of 3.1 million interactions.

Ver essa foto no Instagram

 

Uma publicação compartilhada por F12.BET (@f12.bet)

Engagement

In terms of engagement rates, Estadium Bet makes a remarkable leap from 5th place in total interactions to claiming the top spot, boasting an exceptional engagement rate of 25.1%, the highest in its segment.

Estadium Bet’s engagement results are noteworthy, and the company’s best-performing post was a video that does not involve any influencer, but rather a beautiful kick in a game that looks more like amateur football.

In total, the content achieved 1048% engagement.

Ver essa foto no Instagram

 

Uma publicação compartilhada por Estadium Bet (@estadiumbr)

F12.Bet achieved a successful digital year, securing the 2nd position in engagement at 11.5%, closely followed by Vai de Bob and its charismatic influencer, former player Vampeta, with an engagement rate of 8.7%.

New followers

Esportes da Sorte closed the year approaching one million new followers. In total, the company gained 967 thousand new followers and stood out in this regard. Another notable development is the presence of EstrelaBet, a company that started 2024 with a large master sponsorship investment in Vasco da Gama, a Rio de Janeiro-based club.

Followers

Just like the ranking of new followers, when we only look at followers Esportes da Sorte is ahead of everyone with 1.6 million followers.

The world of sports is global. Nowadays, with the help of the Internet, it is possible to reach the other side of the globe without much effort. There are channels and ways to approach and gather fans to join your team or a competition. If your brand wants to become global, thinking and talking in different languages is essential. That is when a translation company jumps in to support you. But how does a translation service specializing in sports work? What are the critical components of this process, and why should you do it? We will answer these and other questions in the following topics.

Prepare what you need and how you need it

Get your team together before kicking off the translation process and build a plan. It is easy to get lost between content and projects, forgetting what are the key materials to be translated. Define what countries you want to be in, if English is acceptable or the local language is mandatory, how many translations you will need, and much more. Being prepared will save you not only time, but also funds to invest in other projects for your team or your campaign. 

Reach out and provide more than the agency needs (if possible)

After making your first contact, booking a kick-off meeting is the first step in how a translation service specializing in sports works. This is the moment when you will discuss what you need, presenting all the materials you prepared on the topic above. In order to receive the best outcome in this service, provide everything you have and even more to support the translation team in doing their best job. Collect files, reference materials, style guides, local sources, and so on. Anything helps if you focus on the results. 

Evaluating the proposal and closing a deal

Following the first meeting and with your material in hand, the translation service will get together to build you a proposal. Overall, it will cover the pre-translation, during-translation, and post-translation processes. Take a closer look at what will be done, added values, and evaluate if the proposed price fits your budget. Make sure to put proposals side by side, analyzing who is offering the best deal for you. The company’s reputation is also something you must consider before the final decision. Check reviews online, what previous clients have to say about them, and if there are certifications or prizes awarded to them. 

What happens during the translation period?

After receiving your material and setting up the best team that will work on your project, the translation service company will kick things off. Please note that the delivery time is affected by the size of your project and the complexity of the content. During this moment, the experts will work on translating everything, doing review rounds before moving forward. Your company might get involved, receiving updates or participating in meetings to show how the translation is evolving. The best translation services will make sure to send the translated materials to different experts that will review and provide updates (if necessary). It is mandatory to do a proofreading check to ensure that no spelling, grammar, or other vital mistakes were made during the process. Finally, a QA round wraps things up before sending the results back to you.

Receiving the materials back and the post-translation process

The post-process is also a vital moment in how does a translation service specializing in sports work. That’s when you receive the materials in the format and method agreed-upon contract. Make sure to review all pages, and if there are any content that needs to be included, reach out to your translation service partner to point out the missing parts. They must stay close to you during this moment, until you give them the final OK, making sure that nothing will be left behind and that they are ready to act if you need their support. On the other hand, if everything is excellent, you can go ahead and start implementing the translated materials into the sources you defined previously (a blog post, website, etc).

Final evaluation and next steps

Now that the work is done and you have your translations ready, the final step is to evaluate the full process. Did everything run accordingly? If you had any bumps, how did the translation service work to turn things around? What is your satisfaction level, and how are your users reacting to the translated materials? These are vital questions to be answered while you are evaluating the chosen company to provide translations to you. And since sports is a global market, make sure to keep the new partner close for future opportunities and new languages!