Samba Digital Appoints Head of Data and Analytic

Former Nielsen Director, Emmanuel Barilley, named Head of Data & Insights at Samba Digital

Samba Digital is thrilled to welcome Emmanuel Barilley as Head of Data & Analytics. This strategic move highlights Samba Digital’s commitment to staying at the forefront of digital innovation and delivering unparalleled insights to clients.

Emmanuel Barilley brings a wealth of experience and expertise to his new role at Samba Digital having previously worked at prominent agencies such as Nielsen Sports, Dugout, and Sportfive. Throughout his 10-year tenure in the sports industry, he has gained a deep understanding of digital strategies and has proven instrumental in assisting rights holders, such as FIFA, the IOC and Formula 1, in the sponsorship industry emphasising the measurement of ROI and ROOs, as well as the monetization of audiences.

“I’m excited to join Samba because of the unique offering of the company and the list of premium clients we’re working with. And super excited to bring my experience and expertise into the mix to support client successes through data and insights.” – Emmanuel Barilley

The expansion of our Data & Analytics team is a testament to the agency’s commitment to providing clients with a holistic and data-driven approach. In his newly appointed position, Emmanuel will develop and implement innovative data and digital strategies that will enhance Samba Digital’s capabilities in delivering measurable results for clients. Moreover, this will strengthen Samba Digital’s existing services and introduce new offerings that leverage the power of data to drive marketing success; clients can expect a more tailored and personalised approach to their digital strategies.

Samba Digital’s CEO, Frédéric Fausser, said the following on Emmanuel’s arrival: “We are delighted to welcome Emmanuel to our team to help us develop our data and analytics-oriented consulting. Our goal is to continue creating value for our clients by helping them monetize their international fans in the best possible way.”

Emmanuel Barilley’s appointment is a significant milestone for Samba Digital, and the agency looks forward to the positive impact he will have on the business and its clients.