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Samba Digital partners with ScorePlay

Samba Digital partners with ScorePlay

In a strategic move that promises to transform the sports media landscape, ScorePlay, the pioneering digital and production asset management platform for sports organizations, is excited to announce a partnership with Samba Digital, a global leader in sports and entertainment digital strategy. This alliance is set to enhance the way sports entities manage, distribute, and leverage their media assets to engage with fans worldwide.

ScorePlay, known for its innovative approach to streamlining media asset management for sports entities, offers an AI-powered platform that simplifies the chaos of managing vast amounts of media. By automating tasks like tagging, categorizing, and distributing digital assets, ScorePlay enables sports organizations to focus on what matters most: creating engaging content and connecting with fans. The platform’s intuitive design, built specifically for sports workflows, ensures that teams, leagues, federations, and brands can easily access, share, and monetize their content, boosting their digital presence and fan interaction.

Samba Digital, with its expansive expertise in digital marketing, community management, and fan engagement, complements ScorePlay’s offerings by providing strategic insights and creative solutions to maximize digital audience development and international visibility. Together, the partnership will empower sports organizations to harness the full potential of their digital assets, enhancing fan experiences and engagement across multiple platforms.

This collaboration with Samba Digital can provide great value to the sports organizations we serve,” said Victorien Tixier, CEO of ScorePlay. “Combining our AI-driven media management solutions with Samba’s digital marketing prowess will unlock new opportunities for content monetization and fan engagement, setting a new standard in the sports media industry.”

Frédéric Fausser, CEO of Samba Digital, echoed the sentiment, stating, “We are thrilled to partner with ScorePlay, a company that shares our vision for transforming the sports digital landscape in a content-heavy future. Their cutting-edge platform, tailored specifically for sports media management, together with our expertise in digital engagement, will provide sports entities with the tools they need to thrive in the digital age, today and tomorrow.

For further information about the ScorePlay and Samba Digital partnership, please contact:


About ScorePlay
ScorePlay is revolutionizing the way sports organizations manage and distribute their digital assets and produce content. With its AI-powered platform, ScorePlay provides streamlined, efficient solutions and workflows for sports media and production asset management, enabling organizations to enhance their digital strategy, fan engagement and brand reach.

About Samba Digital
Founded in 2018 in the United States, Samba Digital supports clubs and players in the sports and eGaming industry in their internationalization strategies, by developing their digital audiences around the world. Samba Digital is the first sports marketing company
in the world to offer these different services with an economic model based on flexibility.