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News
Paid media: the fastest way for sports organizations to recruit new fans
Indonesia: the next frontier of fan engagement for sports organizations
Africa: how European clubs and leagues build real bonds with African fans
Brazil: the market every global sports organization wants to win
Geo-fencing: the smartest way to reach international fans
Roland-Garros Junior Series: how the FFT takes its brand around the world
Ligue 1: how the LFP turns the world’s biggest tournaments into its own stage
PSG: how Paris Saint-Germain keeps growing its global audience, season after season
How the San Antonio Spurs won over French fans, one post at a time
The Running Boom Is Social: How Digital Platforms and Gen Z Are Reshaping the Sport
Brazilian Fans Are Changing the Game — and Brands Are Paying Attention
Beyond the final whistle: How the Super Bowl is becoming a global platform for experiences, brand activation and NFL expansion
Brazil emerges as a key market for FIFA, international clubs and digital sports strategy
Samba digital launches Fansights
News Tank interview: “Samba will serve as a bridge between European clients and the US market”
Samba Digital teams up with the Houston Texans to elevate Somos Texans across the U.S. and Mexico
The Kansas City Chiefs win Emmy Award for “Viva Chiefs’ Kingdom”
Samba Digital announces a new collaboration with FIBA, BCL and BCL Americas
FINAL RESULTS AS OF JUNE 30, 2025 (6 MONTHS)