LaLiga, the Spanish soccer league, has finally introduced LaLiga Tech, its technological division, with a brand new partnership with the World Padel Tour. With this newly developed release, LaLiga Tech will debut a number of fan-focused platforms for the World Padel Tour. Of course, this isn’t all they have to offer; along the way, we’ll come across unique fan experiences that will help raise the sport’s image around the world.
Unfortunately, fans will have to wait because the partnership’s entire specifics have yet to be released. However, there is some good news: the World Padel Tour has announced that this arrangement will allow for the creation of a new streaming service.
The World Padel Tour will join a lengthy list of LaLiga Tech clients, including MotoGP rights holder Doma Sports. Not only that, but this tour will also join clients like Sky Mexico and the Pro League of Belgium.
During the LaLiga Tech launch event, this new division announced the major industries for which its solutions will be available. Fan interaction, competition management, and content production will be the focus of LaLiga Tech’s mix of own-brand items and consulting services.
New from LaLiga Tech
A specialized streaming platform is part of the new company’s fan interaction package. With this exciting service, we can find business analytics and multi-channel digital campaign distribution. Not only that but this service will see interactive gaming goods and digital venue technology.
On the content front, Mediacoach, a real-time data platform that gives in-play information to broadcasters and performance analysts, is a major deal. LaLiga Tech also offers anti-piracy and gambling integrity solutions in this industry.
During this launch, LaLiga Tech also announced a deal with Millicom. This telecom company will use the previously stated anti-piracy procedures for its Tigo Sports pay-TV network to protect live content from Costa Rican soccer’s Liga de Futebol de Primera Division.
LaLiga Tech’s competition management system includes cutting-edge AI and data analytics. This isn’t all; it’ll also come with tailored tools for scheduling and financial management. According to LaLiga Tech, data dashboards are part of this product range and will enable clients to manage their whole digital ecosystems.
All of these abilities are intertwined and can be used to control platforms. Sports and entertainment have a huge opportunity to strengthen their emotional bonds with their audiences. Companies can do this by using a data-driven strategy to study fan behavior and offer current, engaging, and profitable experiences.