Samba’s Weekly Trends in LatAm and the US (06/08/20)
This week there is plenty to go through with some superb content from teams based in the US, Brazil, Germany (with Mexico) and Uruguay. This month has seen many kit launches as clubs ramp up delayed new seasons and find news ways in which to bring fans closer to them whilst the stadiums remain empty.
GREAT CONTENT FROM LATAM AND US
We enjoyed this very creative video from Peñarol to celebrate the restart of football in Uruguay. It’s only 10 seconds long but brings the home/live match experience together in a fun way.
FC Bayern will be doing the virtual FCB Audi Tour in Mexico, and as part of it they produced an interview with the world class goalkeepers, Ochoa and Neuer, with a TUDN TV presenter moderating.
Vasco da Gama in Brazil announced it’s new Kappa shirt via YouTube Live. An event that garnered half a million of views and will no doubt have served to increase the excitement around the new shirt.
Flamengo reactivated the Spanish account, and with their first tweet they used it to announce their new Spanish coach, Domenec Torrent. An activation you usually see around player announcements and a great way in which to bring new Spanish fans into the Brazilian club.
This fantastic behind-the-scenes style video from Phoenix Suns shows what is possible with some access, game footage and a tight edit. It takes you from the hotel in the NBA Bubble in Orlando, into the dressing room and then through the game…all in just over 2 minutes.
Instagram launched Reels to over 50 regions this week as it builds on the testing it’s been doing in Brazil, India, France and Germany over the last few months. The TikTok copycat could be primed to take advantage of the troubles the Chinese company is going through especially in the US, though not everyone is convinced it will have what it takes to become a TikTok killer. (Instagram)
Another TikTok competitor to keep an eye on is Triller. They have spent a rumoured $50million on rights for the upcoming Mike Tyson Vs Roy Jones Jnr boxing match. They are seeing sport as a way to increase their user base, one that already stands at over 120 million. A platform to watch. (Sportbible)
WeChat, the Chinese messaging platform, has pulled out of India in the face of the ongoing disputes between the countries, and in response to the recent ban of Chinese apps in the country. (The Drum)