Twitter begins testing with topic-based “Communities” within its app

Twitter made another exciting announcement for its ever-expanding platform last week; this platform has now taken the next step by launching a live test of its new ‘Communities‘ option. Users will be able to exchange tweets with a select group of app users thanks to this new community feature.  This new function will allow users to avoid continually publicly broadcasting or sharing all of their tweets with all of their followers.

These communities are to function as niche, topic-based spaces. On this social media platform, these areas allow people with similar interests to share and discuss relevant tweets with others. It is possible to pick a specific community from within the tweet composer, allowing users to tailor their tweets.

This function was created to provide a solution for users who believe that certain topics are not for everyone; everyone enjoys a little secrecy once in a while! Users can utilize ‘Communities’ to tweet specifically to a group rather than to everyone. Only members of the same community can respond and join the conversation, keeping it small and relevant.

Learn more about Twitter’s latest changes, including the launch of a new TweetDeck, by clicking here.

Although you can only tweet to your community for a targeted in-depth discussion, keep in mind that these pages are public. Users are still in the public domain, and this feature allows users to search for all active communities. All talks will also be accessible through a new ‘Communities’ option at the bottom of the platform’s app.

Similar to Facebook groups or Reddit threads, this new tool allows for more topic-oriented conversations. It also takes Twitter further away from its core notion of a “public square”. Even though being a public hub has been the app’s driving force since it was founded in 2006, a change in direction could be beneficial for its growth in the future.

More updates to come

Twitter is testing a number of different types of platform updates. The site is also developing a feature called “Facets,” which will allow users to create multiple identities under one profile. Not only that, but it also adds a new audience management option to the tweet composer, allowing users to share their tweets with only their “Trusted Friends”.

Find out about the most recent Twitter news, such as Twitter’s step into e-commerce with a new shopping feature.

This new update may not only eliminate the need for extra accounts but will also push people to tweet more regularly. Users will now be able to share their thoughts on various topics with specific, interested audiences in the app, rather than feeling limited by the broader audience approach.

Brasileiro Serie A clubs join viral #Yadinho trend, causing interactions to skyrocket

This week began with Samba Digital discovering that the monthly average of Twitter interactions among the 20 Brazilian clubs is an astounding 5 million per month. This is not only a great accomplishment, but it also guarantees a daily average of 166 thousand interactions.

However, the success among these Brazilian clubs is far from over, as their interactions continue to grow. The hashtag #Yadinho recently went viral, resulting in an overwhelming 826,000 daily interactions across all 20 clubs in Brazil’s first division.

This viral trend, known as #Yadinho, is not only gaining traction, but it has also become the most interacted with post within 16 of Serie A’s 20 clubs. Flamengo, Palmeiras, Santos, Fluminense, Grêmio, Internacional, Fortaleza, Bahia, Chapecoense, América-MG, Ceará, Bragantino, Atlético -GO, Cuiabá, and Juventude are among the 16 clubs.

These are not the only clubs taking advantage of #Yadinho. Meanwhile, many European clubs have followed suit to better their performance. One of these clubs is the well-known PSG (@PSGBrasil) who received an impressive 10,000 interactions after following this trend. PSG may have a close rivalry as Tottenham Hotspur’s (Spurs_PT) also gained 10,000 interactions. The success of this trend can also be seen in Lyon’s Portuguese profile, which has over 11,000 interactions. Liverpool (@LFCBrasil), Everton (@Everton PT), Napoli (@sscnapoli_br) and Juventus (@JuventusFCpt) are also among the many clubs with great numbers. Even NBA team Orlando Magic got involved. Not only that, but in the original Brazilian digital media universe, several more accounts have seen their popularity skyrocket.

Not only did it become a trending topic in Brazil but it was everywhere on Twitch, the universe where #Ladinho originate from.

But, what is #Yadinho?

Lindinho, a streamer who rose to fame after appearing on Alexandre “Gaules” broadcasts, and Ingrid Larissa, also known on the networks as Yayah, formed a duo that captured the hearts of social media users all over the world after starring in a broadcast. #Yadinho was trending on social media, with flags symbolizing autism and Lindinho’s personal triumph.

See the #Yadinho Brazilian Ranking on Twitter:

Flamengo – 23 thousand

Corinthians – 21 thousand

Santos – 19 thousand

Sao Paulo – 18 thousand

Palmeiras – 17 thousand

International – 14 thousand

Fluminense – 12.2 thousand

Grêmio – 12 thousand

Atlético-MG – 9 thousand

Fortaleza – 6 thousand

Chapecoense – 5.6 thousand

América-MG – 4.3 thousand

Sport – 4 thousand

Bahia – 3.4 thousand

Juventude – 3 thousand

Atlético-GO – 2.5 thousand

Cuiabá – 2.1 thousand

Bragantino – 1.8 thousand

Ceará – 1.7 thousand

Athletico-PR – 1.4 thousand

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