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Socios.com has roped in Lionel Messi as their Global Brand Ambassador


Socios.com have announced Lionel Messi as their Global Brand Ambassador. An initial 3-year deal worth $20 million signed between the parties would see Messi promote Socios.com to his 400 million followers on social media. The objective is to bring fans around the world to come together and share their passion for their favorite team by joining one of the most empowered and interactive communities in the sporting world. The Argentine would feature in several educational and promotional campaigns starting with a debut Socios.com brand campaign.

Tie up between Socios and Messi

With the announcement of this deal, Messi has become the latest sports personality to enter the crypto world following Tampa Bay Buccaneers quarter-back Tom Brady and Los Angeles Lakers star Lebron James. With a portfolio consisting of more than 130 sports organizations, Socios.com has been at the forefront of leading a revolution in the crypto space and the move of bringing onboard one of the most popular footballer player highlights their growing ambition to dominate the crypto space.

“Once in a generation talent like Lionel Messi make the beautiful game extra special for fans”. “At Socios.com, what we are trying to do is ensure that fans, wherever they are in the world, feel that their support is valued, that it matters, that it is special”. “We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together. We have taken great strides forward in the last few years, but, if football fans know one thing, it’s that with Lionel Messi on your side anything is possible.” Alexandre Dreyfus, CEO of Socios.com

“Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best”. “Fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love”. “Socios.com exists to enhance the fan experience, to enable fans to ‘be more’.  I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.” Lionel Messi

Learn more about UEFA teaming up with Socios.com to offer fan tokens

More from Socios

Socios plans to run at least 500 polls this year for its growing community of fan token holders, fans here will have a say on different matters ranging from kit designs to squad numbers and celebration songs. Fan Token holders will also receive unique digital rewards including NFTs as well as merchandise and match-worn jerseys while being eligible to access exclusive discounts linked to club sponsors and other special offers linked to major brands.