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NBA and Google have teamed together to establish a Pixel partnership


The NBA has partnered with digital powerhouse Google and its expanding gadget brand Pixel, which is fantastic news for basketball fans. Throughout the length of this multi-year partnership, the Google Pixel will be recognized as the official fan phone of the NBA, NBA G League, and NBA 2K League.

Pixel will be the first-ever presenting partner for the NBA playoffs as a result of this new deal. They’re building on Google-owned YouTube’s presenting relationship with the NBA Finals with this arrangement. Furthermore, Google will become the league’s official search engine as well as a partner in search trends and fan statistics.

NBA all over

All of Google’s platforms will include NBA content. As a result of this new partnership, it will be able to provide its own search, e-commerce, and navigation services. Of course, this isn’t the only advantage of these two big brands collaborating; Google and the NBA will also work together on new digital fan interaction tools. These new tools will use technology such as 3D and augmented reality to include in combined activations. More plugins will be released shortly during Google’s Pixel Fall launch later this month.

Click here to learn more about the NBA’s involvement in other developing industries, such as its collaboration with Tencent Music to create audio content.

The NBA is also active in other fields. This basketball league has entered into a content and activation deal with the Formula One global racing championship. A handful of Formula One drivers will engage in a free throw contest at the Circuit of the Americas’ specially designed basketball half-court before the 2017 US Grand Prix. The Formula One drivers will compete for a charity prize of US$20,000. Other NBA stars are to attend the event on October 21st.

Learn more about Google, including how Serie A and Google are working together to tackle online piracy.

On the virtual front, a multimedia series including images of Formula One vehicles with custom live streams for each of the NBA’s 30 teams will be on both partners’ social media accounts. The first drop will target teams from the Central and Pacific divisions.

In preparation for the next season, the NBA’s marketing staff has been hard at work. To demonstrate their dedication, they recently established a partnership with the online legal technology company LegalZoom. The community-focused project for small businesses will provide support through LegalZoom’s services and will get a grant of $6 million.