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IOC partners with nWay to build an NFT-based game for Beijing 2022


With NFTs becoming more popular, the International Olympic Committee (IOC) has collaborated with developer nWay to offer the ‘Olympic Games Jam: Beijing 2022 ‘ mobile game ahead of the impending Winter Games. This new platform includes a marketplace where users can swap non-fungible tokens for Olympic pins. Not only that, but it also enables players to compete in winter activities such as snowboarding and skiing.

Animoca, nWay’s parent company, is best known for owning and investing in several firms in the NFT and crypto industries. Among these accomplishments, there are NFT games for Premier League powerhouse Manchester City, as well as MotoGP and Formula One. Furthermore, it is one of the investors in Dapper Labs, a $5 billion dollar-valued breakout US-based sports NFT firm.

New Games To Play

Fans can now customise their avatars with various clothing, or skins, to their hearts’ content. nWay refers to it as a ‘Play-to-Earn’ game in which players earn NFT pins, which grant access to better experiences. The Olympics have a habit of issuing collectible, physical pins for each game, and these NFT pins maintain that legacy. The IOC has legally licensed these one-of-a-kind NFT versions, and the organisation receives a portion of the proceeds from each sale.

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So, where do we go to get our hands on some pins? The pins are available through playing the game, purchasing special boxes of pins on nWayPlay.com, or purchasing pins from other nWayPlay.com dealers. The lucky owners of the pins gain access to higher levels and other features in the game, as well as better avatar talents.

The new mobile game has been introduced since the opening ceremony for Beijing 2022. This has been a long time coming, with nWay negotiating a license agreement with the IOC ahead of Tokyo 2020. The ‘Olympic Heritage Collection,’ which became available on June 17th, was the first drop of digital collectibles.