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NBCUniversal inks a content contract with TikTok for Beijing 2022


NBCUniversal is teaming with TikTok, the popular short-form video-sharing site, to promote the coverage of the impending 2022 Winter Olympics in Beijing. According to rumours, this agreement will be the first time that NBC’s advertising partners would be able to offer fresh, imaginative ad experiences on TikTok.

It’s unclear how these ads will differ from prior ones. Given the duo’s previous efforts, though, social shopping is a viable alternative. In 2020, NBC launched ‘NBCUniversal Checkout,’ which allows readers and viewers on the network’s domains to click on a featured project to learn more about it. Before allowing you to purchase an item, this dazzling initiative displays a listing from a partner retailer.

Learn more about TikTok’s recent moves into sports, such as being the new partner of EHF Euro 2022.

TikTok has been extremely busy since launching ‘TikTok Shopping’ in conjunction with Shopify in the US, UK, and Canada. This in-app shopping functionality is very similar to what Instagram already provides. In addition, TikTok collaborated with Leeds United in September. With this agreement, they became the first Premier League team to offer official merchandise on the app, including replica shirts.

TikTok’s connection to the Olympics

TikTok users have already been heavily engaged with Olympic-related content, with over 18 billion views on the platform. With these remarkable views, the organisations will work to produce daily programming across NBC TikTok handles throughout Beijing 2022. A TikTok creator will also host a three-part webcast. NBC’s coverage of the 2022 Winter Olympics and Paralympics will highlight these athletes’ experiences and travels. As a result of this, fans can expect to see them on TikTok across all of their handles.

Discover the most recent Olympic news, including an e-commerce platform for Paris 2024.

It remains to be seen, though, how actively competitors use TikTok throughout this year’s Winter Olympics. Despite the fact that ByteDance, the platform’s parent company, is based in China, TikTok is not available there, with Douyin serving as the Chinese version of the app. In contrast, it appears that Chinese authorities want to offer international athletes with limitless internet access during the Games. According to Axios, the US has informed its athletes and officials that doing mission-critical business and personal interactions in China will be difficult at best.