Crypto.com and Conmebol have formed a new partnership to create NFTs
With the popularity of NFTs only increasing, Conmebol, the governing body of South American soccer, has agreed to a three-year partnership with Crypto.com, beginning in 2023 and ending in 2026. The cryptocurrency exchange platform will create NFTs for Conmebol’s Copa Libertadores. These NFTs will be available on Crytpo.com’s platform, as part of this exciting contract.
Crypto.com will add the Copa Libertadores to its sponsorship portfolio. This impressive portfolio already includes the UFC, Formula One, PSG, and the Philadelphia 76ers. This is not the only NFT transaction; the cryptocurrency platform has also agreed to a $700 million naming rights agreement for the formerly known Staples Center in Los Angeles.
Crytpo.com will earn brand exposure at stadiums during the exciting Copa Libertadores. Not only this but will also be known for being the first company to partner with the competition’s Virtual Assistant Referee. Of course, the platform will be across the South American soccer events’ digital assets as well as during broadcasts.
Conmebol is constantly striving to be a cutting-edge institution. This relationship will benefit both South American football and this booming platform.