Celebrating Día de los Muertos: A Cultural Bridge Between Teams and Their Fans

Celebrating Día de los Muertos: A Cultural Bridge Between Teams and Their Fans
Share:

Here at Samba we have the privilege of working with a diverse range of clients, each having millions of followers worldwide. In the last few years we have been growing their audiences and making an impact in Latin America and as of recently, we have been boosting their presence in Mexico. We have recognized the importance of celebrating cultural holidays in Latin America to create connections, foster community engagement and promote cultural awareness amongst their Latino fans. 

One cultural holiday that is of great importance is Día de los Muertos which is deeply rooted in Mexican culture, where families come together to remember and celebrate their loved ones who have passed away. By participating in these celebrations, sports teams demonstrate that they understand the importance of tradition of their fans, as well as players.

Creating a unique and bespoke graphic for this cultural tradition allows teams to engage with their local Hispanic and Latino communities. It shows that they are not just interested in winning games but also in building strong, meaningful relationships with their fans. Moreover, it allows the teams to be active participants of the celebration while deepening their sense of community. Here are some graphics we have created for our clients this year in celebration of Dia de los Muertos:

 

 

 

 

 

 

 

We previously produced a campaign with Leeds United in which we created an amazing Dia de Muertos jersey and took over the profile photo of the Club’s main account with it. Our design studio, Força, meticulously incorporated Dia de los Muertos motifs into Leeds United’s visual identity. The club’s distinctive crest was beautifully reimagined to include marigold flowers, sugar skulls, and other traditional Day of the Dead elements. This fusion of cultural aesthetics and sporting heritage was a visual masterpiece, paying homage to both the club’s legacy and the revered Mexican tradition. Our work with Leeds United can be further explored through our case study, which provides a comprehensive look at the project’s execution and impact.


Share: