The PSG’s Spanish account leads in reach on X.com among semifinalist clubs in Europe

Last week, the world discovered the clubs qualified for the semifinals of the UEFA Champions League and the UEFA Europa League. But does on-field success reflect in the clubs’ performance on their digital assets? The Data Insights team at Samba Digital analyzed performance from Tuesday, April 16th to Friday, April 19th, to evaluate the performance of these clubs on their official Spanish-language accounts.

But first, which of these clubs have official accounts in Spanish?

Before we continue, it’s important to note that Real Madrid, being a Spanish club and its official account being in its native language, was not considered in this analytical comparison.

Of the other three clubs qualified for the semifinals of the UEFA Champions League, Paris Saint-Germain and FC Bayern were ranked 1st and 6th, respectively, when analyzing the reach of their posts on their Spanish-language profiles.

Having a perfect year so far, which already includes the Bundesliga title, Bayer 04 Leverkusen reached the 5th position on their official profile in the language with 2 million accounts reached.

With a humorous tone, Paris Saint-Germain joked about repeating the feat that occurred in the 2020/2021 edition and the post alone reached 2.1 million accounts.

Esto ya se ha visto… 😎 pic.twitter.com/ZG1Un3ULtQ

— Paris Saint-Germain (@PSG_espanol) April 16, 2024

The work was so well done that the second post among all Spanish-language accounts was also from PSG with Dembélé as the protagonist and another 1.6 million accounts reached. It’s worth noting that the player left Camp Nou for Parc des Princes at the start of this season.

Holis. pic.twitter.com/xSqvTqRtpX

— Paris Saint-Germain (@PSG_espanol) April 17, 2024

The strategies that allowed PSG to face this performance crossed different universes and included the knowledge of the recent history of confrontations between the clubs with a viral touch of an iconic phrase of Homer Simpson. The other piece only explored the rivalry intensified by the recent transfer of Dembélé and his funny face, which was very expressive.

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