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Samba’s Weekly Trends from LatAm and the US (14/09/20)


The sports season’s have returned to some kind of normality as the English Premier League and Spain’s La Liga restarted at the weekend as did the NFL, and next week sees the Bundesliga and Serie A get going too. Meaning that sports marketing departments have been very busy with matches, transfers and more going on each day.

So we’ve wrapped up some of the best Latin America and US content we’ve seen (and been involved in) at the start of this month, as well as the latest sport business and social media platform updates.


Where better to start than the return of NFL action to a football starved public, and ESPN made sure fans were ready with this lip-sync / sing-a-long video with some of the stars of the show.

And when you’re talking NFL you can’t get away from Tom Brady, at the spritely age of 43, taking on a new challenge at the Tampa Bay Buccaneers. The six-time Super Bowl Winner had spent the previous 20 years of his career at New England Patriots.

Ahead of the season start, Spurs helped to promote courses on offer from the British Embassy in Argentina. A promotion from the UK government told entirely in memes!

The biggest football news in Latin America this last week was the news the Columbian hero James Rodriguez was reuniting with coach Carlo Ancelotti at Everton. To celebrate, the club lit up the tallest building in Columbia, Colpatria Tower, in blue with James’ squad number there for all to see. You can read about how the global campaign unfolded here.


On the business side of sport, Premier League new boys Leeds United confirmed President Energy, an oil and gas company primarily focussed on production in Latin America. The business has significant assets in Argentia, the home of manager Marcelo Bielsa, and their logo will also be seen on the famous ‘Bielsa Bucket’ he sits on during games.

Conmebol has announced an agreement with SBT for the broadcast of Copa Libertadores on open TV until 2022. The agreement was finalized on Thursday (10th), just under a week before the resumption of continental competition. (Máquina Do Esporte)

Major League Baseball (MLB) has launched a new, publicly accessible video database that allows users to create and post their own customised content on social media. (SportsPro)

Bandeirantes will put, on open TV, two of the main European football tournaments in the Brazilian market. After formalizing the agreement with IMG to bring the Italian League to the country, the broadcaster is expected to announce the agreement with the Bundesliga, Germany’s first division. (Máquina Do Esporte)


According to reports in NBC, TikTok has reached an agreement to partner with software giant Oracle, a landmark deal that could redefine how the U.S. and China square off over the reach of their homegrown technology companies. Though this is yet to be official announced and could yet face obstacles. (NBC News)

Everyone on Twitter now has the opportunity to choose who can reply to their Tweets with the introduction last month of new conversation settings. Here are some examples of how brands have been using the new function in their tweets. (Twitter)


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