Samba Digital and Horizm announce strategic alliance

International sports marketing agency Samba Digital and digital asset management specialists, Horizm, have today announced a new strategic alliance that will strengthen both organisations’ industry footprint and the range of support they can offer for brands and rights holders.

Samba Digital is a US based company specialises in helping sports and entertainment brands with their internationalization strategies. Clients include PSG, Liverpool, Formula 1 and Roland-Garros.

Samba also owns Sports Translate, the first localization platform dedicated to the sports industry, which is an official partner of Soccerex and this month’s Ryder Cup.

Frédéric Fausser, CEO, Samba Digital:

“We are very proud to start this collaboration with Horizm. This alliance answers a very real problem in the sports market: how can a club measure, increase and monetise its digital inventory as part of an internationalisation strategy? Working with Samba and Horizm will provide them with a real focus, methodology and new commercial opportunities.”

Founded in 2019, Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.

Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory. Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their partnership/sponsorship investment. 

Pedro Mestriner, CEO, Horizm:

“It’s great to team up the like minds at Samba Digital. With the importance of digital assets to any international strategy, there is a real synergy between our offerings and this alliance will help rights better understand and unlock the inherent value in their international online followings”

The new strategic alliance between Samba digital and Horizm will make it easier for sports rights holders and their digital approach to internationalization, supporting in areas ranging from content amplification to digital monetisation.

About Horizm

Horizm is the future of digital revenue in sport. Founded in 2019, the company was born with the goal of being the number one digital asset platform for the global sports and entertainment industries; to revolutionize the way rights holders and brands operate in our new digital era and fully support them across their digital asset lifecycles.

Horizm provides a new, real-time solution to digital inventory management, leveraging artificial intelligence to help sports and entertainment better track, value and monetize their digital media.

Horizm’s unique platform enables rights holders, agencies and talent to drive more value for their partners and create new revenue streams from existing inventory.

Horizm also enables brands to identify high performing assets that reach their target audience and ensure greater return on their sponsorship investment.  

Horizm’s solution provides a more rigorous, more holistic approach to managing and selling digital inventory, one that is focused on digital campaigns and not the theoretical value of media exposure. 

Horizm has quickly established a global footprint, serving more than 80 properties across 15 countries and is the chosen digital solution for leading football clubs such as Arsenal, Chelsea, Everton, Real Madrid, Juventus, Inter Milan, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, New Zealand Cricket, Delhi Capitals, the FIVB, the FIH and the Australian Open.

About Samba Digital

SAMBA DIGITAL is an American digital agency specializing in sports and entertainment that works with rights holders to develop their audiences around the world – and whose main objective is to help its customers develop their international presence. The agency works with clients in the fields of football, basketball, rugby, tennis, motorsports, cycling, betting and eSports. 

Currently, SAMBA DIGITAL experts manage localized content, public relations and international communications strategy for prestigious sports organizations such as Paris Saint-Germain, Bundesliga, Juventus, Liverpool, Orlando Magic and many others. For more information, visit http://www.sambadigital.com/