River Plate receives the 2022 Samba Awards trophy

Club Atlético River Plate received the 2022 Samba Awards trophy in Buenos Aires, Argentina, after the Millonario’s win in the Engagement category last March.

Thanks to the “Tu momento de ser Socio” campaign in 2021, River Plate won the Engagement category of the 2022 Samba Awards and now it was Stefano Di Carlo, General Secretary of the club, who received the trophy in hands of Johnny Hemann, Creative Chief at Samba Digital, at the Mâs Monumental stadium in Buenos Aires, Argentina.

“This award is very important for River because it is a recognition of the digital strategy that we have started since the beginning of our management, more than eight years ago”, Di Carlo said.

River Plate won the award beating Fortaleza and Flamengo, second and third place respectively, in the Engagement category after the great work from the Argentinian giant with “Tu momento de ser Socio”. That great campaign helped them to generate over USD 1 million in customer lifetime value using Facebook and Instagram.

Results from River Plate’s “Tu momento de ser Socio campaign”

• 5.5x QoQ increase in 1-min video views on River Plate’s Facebook Page*
• +80% QoQ increase in interactions on River Plate’s Facebook Page*
• +$1 Million USD in customer lifetime value by increasing their members by more than 3,100 and their registered users by nearly 16,800